Brookfield, WI Office

Team
Updated today
intrua Financial logo

intrua Financial

Multi-team

Firm-wide stats for intrua Financial

Total advisors

36

Across 16 offices

Clients per advisor

93 Very High

Avg AUM per client

$507,796 Typical

HNW client ratio

12% Low

About

Intrua Financial is an SEC‑registered multi-team advisory firm (approximately $1.75 billion in regulatory AUM with 37 advisors) that serves individuals, high‑net‑worth clients, trusts, foundations, and employer‑sponsored retirement plans. It offers discretionary and non‑discretionary asset management, comprehensive and ongoing financial planning, and retirement plan advisory and consulting services, including ERISA 3(21) plan support.

The firm’s investment process blends fundamental analysis, modern portfolio theory, technical and cyclical analysis to build custom asset allocations and Investment Policy Statements, and it implements strategies through direct management, model portfolios, and third‑party money managers. Intrua monitors and rebalances client portfolios, provides held‑away account management via FeeX, and supports program access to LPL, Schwab, and other custodial and model platform programs.

Intrua is part of a holding company structure and has several uncommon affiliations for a multi‑team adviser: some IARs are registered representatives of a broker‑dealer, certain associated persons are licensed insurance agents who may receive commissions, the parent group includes an affiliate that sponsors private equity funds, and there are related entities operating in commercial real estate and tax services. The firm discloses these relationships in its brochure and describes compliance measures and disclosure practices intended to address conflicts of interest arising from commissions, affiliated fund investments, and cross‑affiliate activities.

Based on intrua Financial

Expertise

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Wealth management

Based on intrua Financial

Occupation focus

Founder/Business Owner Executive

Based on intrua Financial

Location

675 North Barker Road

Brookfield WI 53045

Advisors at this office

6

Advisors at this office

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Eric K

CFP®, CFA®, Series 66

Brookfield, WI

intrua Financial

Eric Kulwicki is a CFP® and CFA® with 18 years of industry experience. He is affiliated with Intrua Financial and has previously worked at Freedom Wealth Alliance, LPL Financial, and Robert Baird & Co. Kulwicki owns Wisconsin Investor Education, LLC, which provides access to investment and financial education. Intrua Financial is an SEC-registered multi-team advisory firm serving individuals, high-net-worth clients, trusts, foundations, and employer-sponsored retirement plans. The firm employs a blend of fundamental, modern portfolio theory, technical, and cyclical analysis to develop customized asset allocations and implements strategies through direct management, model portfolios, and third-party managers.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Wealth management Founder/Business Owner Executive
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Darren L

Series 63, Series 66

Brookfield, WI

intrua Financial

Darren Liberski is a financial advisor with intrua Financial and holds Series 63 and Series 66 licenses. He has 27 years of industry experience, including roles at LPL Financial and Freedom Wealth Alliance. He also serves as a notary public in addition to his advisory work. Intrua Financial is an SEC-registered multi-team advisory firm serving individuals, high-net-worth clients, trusts, foundations, and employer-sponsored retirement plans. The firm employs a blend of fundamental, technical, and cyclical analysis to create customized asset allocations and offers both discretionary and non-discretionary management along with comprehensive financial planning and retirement plan consulting.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Wealth management Founder/Business Owner Executive
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Joshua T

Series 66

Brookfield, WI

intrua Financial

Joshua Te Stroete is a financial advisor with Intrua Financial in Brookfield, WI, holding a Series 66 designation and one year of industry experience. His prior roles include positions at LPL Financial LLC, Harbour Investments, Inc, and Concorde Investment Services, LLC. Outside of his advisory work, he is employed part-time as a high school wrestling coach for Cedar Grove-Belgium High School. Intrua Financial provides investment advisory, portfolio management, and comprehensive financial planning services to individuals, high-net-worth clients, trusts, foundations, small businesses, and plan sponsors. The firm employs a multi-disciplinary investment process and offers both discretionary and non-discretionary management, including access to third-party managers and wrap programs.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Wealth management Founder/Business Owner Executive
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Nathan B

Series 65

Brookfield, WI

intrua Financial

Nathan Baumann is a financial advisor with Intrua Financial in Brookfield, WI, holding a Series 65 designation and beginning his advisory career in 2024. Prior to joining Intrua Financial, he worked at Northwestern Mutual and has experience in hospitality as a part-time cook. Baumann also performs contract work assisting Larson Financial Group’s trading team with trading and rebalancing tasks. Intrua Financial provides investment advisory, portfolio management, and comprehensive financial planning services to individuals, high-net-worth clients, trusts, foundations, small businesses, and plan sponsors. The firm utilizes a combination of fundamental analysis, modern portfolio theory, and technical and cyclical analysis to create customized investment strategies, managing approximately $1.76 billion in client assets as of the end of 2024.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Wealth management Founder/Business Owner Executive
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Shannon S

Series 66

Brookfield, WI

intrua Financial

Shannon Smith is a Series 66-licensed financial advisor with 20 years of industry experience. Currently at Intrua Financial, she has previously worked at LPL Financial, Freedom Wealth Alliance, Wells Fargo Advisors, and Morgan Stanley. She is also a notary public in Brookfield, Wisconsin. Intrua Financial is an SEC-registered multi-team advisory firm serving individuals, high-net-worth clients, trusts, foundations, and employer-sponsored retirement plans. The firm offers asset management, financial planning, and retirement plan consulting using a blend of fundamental, portfolio theory, and technical analysis to create customized investment strategies.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Wealth management Founder/Business Owner Executive
user avatar

Shawn T

Series 63, Series 65, Series 66

Brookfield, WI

intrua Financial

Shawn Thomas is a financial advisor with intrua Financial, holding Series 63, 65, and 66 licenses and bringing 34 years of industry experience. His career includes roles at LPL Financial, Freedom Wealth Alliance, FSC Securities Corp, Mass Mutual Investors Services, and Metlife Securities. Outside of advisory work, he is involved with several fiduciary trusts and non-variable insurance activities. Intrua Financial is a multi-team SEC-registered advisory firm serving individuals, high-net-worth clients, trusts, foundations, and employer-sponsored retirement plans. The firm combines fundamental analysis, modern portfolio theory, and technical analysis to create tailored investment strategies implemented through various management approaches.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Wealth management Founder/Business Owner Executive
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