Sarasota, FL Office
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Investment Advisory Group LLC
Team
Firm-wide stats for Investment Advisory Group LLC
About
Investment Advisory Group, LLC provides discretionary investment management and financial planning to individuals, high net worth clients, trusts, estates and charitable organizations, managing approximately $1.217 billion in assets for about 1,542 clients. The firm operates with a five-advisor team and offers both integrated investment management and standalone financial planning engagements.
The firm’s investment approach is grounded in Modern Portfolio Theory, the Fama-French three-factor model and behavioral finance, using diversified portfolios composed primarily of mutual funds, ETFs and fixed income while retaining legacy positions for tax or strategic reasons when appropriate. Investment Advisory Group typically implements client strategies on a discretionary basis, may employ unaffiliated independent managers for portions of portfolios, and conducts periodic rebalancing and ongoing monitoring.
Compared with peers, the firm has an unusually high client-to-advisor ratio (roughly 300+ clients per advisor) and AUM per advisor (about $240+ million each), indicating a scaled, platform-supported operating model. Advisory persons also maintain broker‑dealer and insurance licenses and the firm routinely uses Fidelity’s institutional platform and may select share classes based on custodial or fund constraints—features that affect implementation and present potential conflicts of interest clients should consider.
Based on Investment Advisory Group LLC
Location
1343 Main Street, Suite 705-787
Sarasota FL 34236
Advisors at this office
2
Advisors at this office
Jay R
CFP®, Series 63
Sarasota, FL
Investment Advisory Group LLC
Jay Richards is a CFP® with 35 years of industry experience. He has been with Investment Advisory Group LLC since 1998 and is also affiliated with Cetera Advisors LLC since 2013, where he is a minority owner. Richards serves as an investment advisor representative and holds the Series 63 designation. Investment Advisory Group LLC provides discretionary investment management and financial planning services to individuals, high net worth clients, trusts, estates, and charitable organizations. The firm employs a diversified investment approach grounded in Modern Portfolio Theory and behavioral finance, managing approximately $1.2 billion in assets across a five-advisor team.
George M
CFP®, Series 63, Series 65
Sarasota, FL
Investment Advisory Group LLC
George McCall is a CFP® with over 41 years of experience in the financial industry. He has been with Investment Advisory Group LLC since 1998 and is also associated with Cetera Advisors LLC since 2013. Outside of his advisory work, he serves in community roles including president of a neighborhood association and trustee on condominium boards. Investment Advisory Group LLC provides discretionary investment management and financial planning to individuals, high net worth clients, trusts, estates, and charitable organizations. The firm employs a team of five advisors and follows an investment approach based on Modern Portfolio Theory, the Fama-French three-factor model, and behavioral finance, managing diversified portfolios primarily composed of mutual funds, ETFs, and fixed income.
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