Iplan
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
iPlan works primarily with individual and high‑net‑worth clients and also accepts investment companies, charitable organizations, and businesses. The firm provides discretionary portfolio management alongside financial planning services delivered on both a project and an ongoing basis, covering topics such as business planning, employee benefits optimization, retirement planning, estate planning, and insurance review.
The firm’s investment process is built around modern portfolio theory and a mostly passive approach using index mutual funds and ETFs to target asset‑class exposures, while also incorporating cyclical and fundamental analysis where appropriate. iPlan manages accounts on a discretionary basis, conducts regular monitoring and reviews, and may recommend third‑party managers or custodians such as Charles Schwab, Altruist, or Trade‑PMR, including occasional block trading to allocate aggregated orders.
Notable differences from many peers include professional credentials focused on portfolio construction and federal employee benefits (APMA and ChFEBC), and an emphasis on combining financial planning with insurance distribution: supervised persons are licensed to sell insurance and annuities through multiple carriers and may recommend those products as part of planning. The firm also offers an ongoing, subscription‑style planning engagement with continuous monitoring and maintains relationships with third‑party business and legal consultants for client work, practices that can result in more integrated planning but also introduce potential conflicts that the brochure discloses and describes how they are managed.
Client services
Expertise
Fee options
Project-based financial planning services starting at $3,600 (one-time fee); Ongoing financial planning with upfront fee of $3,600 plus $1,000 monthly.
$0 - $250,000: 1.35% $250,001 - $500,000: 1.25% $500,001 - $750,000: 1.20% $750,001 - $1,000,000: 1.10% $1,000,001 - $1,500,000: 1.05% $1,500,001 - $2,000,000: 1.00% $2,000,001 - $2,500,000: 0.95% $2,500,001 - $3,000,000: 0.90% $3,000,001+: Negotiable
Commissions earned from insurance products sold by associated persons, separate from advisory fees.
Main office
2514 Partridge Dr.
Winter Haven FL 33884
Advisors at this office
1
Most active in
Florida · Maryland
Also doing business as
Iplan · Iplan, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)