Grand Rapids, MI Corporate Exchange Blvd SE Office
TeamData sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
J. W. Cole Advisors, Inc.
Enterprise
Firm-wide stats for J. W. Cole Advisors, Inc.
About
J.W. Cole Advisors operates through a large network of independent Investment Adviser Representatives (over 400 IARs, 481 advisors total) and provides fee‑based portfolio management, financial planning, retirement plan services, third‑party manager platforms, digital advice, and annuity sub‑account management for individuals, high‑net‑worth clients, and institutional accounts. The brochure describes both transaction‑based and wrap (asset‑based) managed program options, as well as access to the Fidelity‑sponsored FMAX platform and multiple third‑party investment advisers.
The firm’s advisers may manage accounts on a discretionary or non‑discretionary basis and use a mix of fundamental and technical analysis and model or manager‑based strategies; JWCA also documents its use of digital advice providers and a variety of custodial platforms when implementing client solutions. Many IARs are dually registered and may act as registered representatives or licensed insurance agents, and the brochure outlines the resulting conflicts of interest and supervisory controls associated with those dual roles.
Unlike most peers, JWCA is affiliated with a broker‑dealer (JWCF) under an expense‑sharing arrangement and describes extensive broker‑dealer activity, including commissionable product sales and custodial relationships, which the brochure treats as a material source of potential conflicts. The brochure also discloses that the firm and its materials may present predecessor performance, describes the firm’s use of forgivable loans and other incentives to recruit IARs, and includes a 2021 SEC enforcement matter relating to share‑class selection and revenue sharing.
Based on J. W. Cole Advisors, Inc.
Expertise
Based on J. W. Cole Advisors, Inc.
Location
5088 Corporate Exchange Blvd SE, Suite 200
Grand Rapids MI 49512
Advisors at this office
2
Advisors at this office
Leonard R
Series 63, Series 65
Grand Rapids, MI
J. W. Cole Advisors, Inc.
Leonard Rhoades is a financial advisor with J. W. Cole Advisors, Inc. in Grand Rapids, MI, holding Series 63 and Series 65 credentials and 15 years of industry experience. He previously worked at Global Financial Private Capital for seven years before joining J.W. Cole Advisors in 2019. Outside of his advisory role, he has been an insurance agent since 1993, providing financial planning services. J.W. Cole Advisors is an SEC-registered investment adviser serving individuals, charities, corporations, retirement plans, and other entities through a network of over 400 independent representatives. The firm offers portfolio management, fee-based financial planning, access to third-party managers, and multiple managed account solutions, with investment decisions implemented on either a discretionary or non-discretionary basis.
Michael R
Series 63, Series 65
Grand Rapids, MI
J. W. Cole Advisors, Inc.
Michael Reinhart is a financial advisor with J. W. Cole Advisors, Inc., holding Series 63 and Series 65 credentials and bringing 39 years of industry experience. He has worked at J.W. Cole Advisors since 2019 and previously spent five years with Global Financial Private Capital, LLC and GF Investment Services, LLC. Outside of his advisory role, he is involved in fixed annuities and indexed annuities sales and service. J.W. Cole Advisors is an SEC-registered investment adviser serving individuals, charities, corporations, retirement plans, and other entities through a network of over 400 independent investment adviser representatives. The firm offers a range of portfolio management and financial planning services, utilizing both discretionary and non-discretionary investment approaches and multiple managed account solutions.
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