Jacksonville, FL Office

Team
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J. W. Cole Advisors, Inc.

Enterprise

Firm-wide stats for J. W. Cole Advisors, Inc.

Total advisors

492

Across 207 offices

Clients per advisor

63 Typical

Avg AUM per client

$255,702 Low

HNW client ratio

4% Low

About

J.W. Cole Advisors operates through a large network of independent Investment Adviser Representatives (over 400 IARs, 481 advisors total) and provides fee‑based portfolio management, financial planning, retirement plan services, third‑party manager platforms, digital advice, and annuity sub‑account management for individuals, high‑net‑worth clients, and institutional accounts. The brochure describes both transaction‑based and wrap (asset‑based) managed program options, as well as access to the Fidelity‑sponsored FMAX platform and multiple third‑party investment advisers.

The firm’s advisers may manage accounts on a discretionary or non‑discretionary basis and use a mix of fundamental and technical analysis and model or manager‑based strategies; JWCA also documents its use of digital advice providers and a variety of custodial platforms when implementing client solutions. Many IARs are dually registered and may act as registered representatives or licensed insurance agents, and the brochure outlines the resulting conflicts of interest and supervisory controls associated with those dual roles.

Unlike most peers, JWCA is affiliated with a broker‑dealer (JWCF) under an expense‑sharing arrangement and describes extensive broker‑dealer activity, including commissionable product sales and custodial relationships, which the brochure treats as a material source of potential conflicts. The brochure also discloses that the firm and its materials may present predecessor performance, describes the firm’s use of forgivable loans and other incentives to recruit IARs, and includes a 2021 SEC enforcement matter relating to share‑class selection and revenue sharing.

Based on J. W. Cole Advisors, Inc.

Expertise

Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)

Based on J. W. Cole Advisors, Inc.

Occupation focus

Retired Founder/Business Owner

Based on J. W. Cole Advisors, Inc.

Location

Jacksonville FL

Advisors at this office

2

Advisors at this office

user avatar

Eric S

CFP®, Series 63

Jacksonville, FL

J. W. Cole Advisors, Inc.

Eric Smith Jr. is a Certified Financial Planner (CFP®) with 27 years of industry experience. He has been with J.W. Cole Advisors, Inc. since 2014 and has been involved with J.W. Cole Financial since 2011. Outside of his advisory role, Smith serves on the board of the Jacksonville Jaycees Community Foundation and is chairman of the Jacksonville Police & Fire Pension Fund board of trustees, where he provides investment advice and oversight. J.W. Cole Advisors is an SEC-registered investment adviser serving individuals, charities, corporations, and retirement plans through a national network of over 400 independent advisers. The firm offers portfolio management, financial planning, and various managed account solutions, with investment decisions implemented on discretionary or non-discretionary bases using fundamental and technical analysis, model portfolios, or digital advice platforms.

Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Retired Founder/Business Owner
user avatar

Zachary C

Series 63, Series 65

Jacksonville, FL

J. W. Cole Advisors, Inc.

Zachary Cohen is a financial advisor with J. W. Cole Advisors, Inc. in Jacksonville, FL, holding Series 63 and Series 65 licenses and bringing 13 years of industry experience. He has been with J.W. Cole Advisors and related entities since 2016 and is also a partner and manager at Douglas & Cohen Doctor's Wealth, providing wealth management and insurance services targeted to medical and dental professionals. J.W. Cole Advisors operates a large network of independent advisors and offers fee-based portfolio management, financial planning, retirement plan services, and digital advice to individuals, high-net-worth clients, and institutional accounts. The firm employs a combination of fundamental and technical analysis along with various managed and digital strategies.

Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Retired Founder/Business Owner
View complete list of advisors at this office
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