Coralville, IA Office

The firm serves individual and high‑net‑worth clients, with a particular focus on those approaching or in retirement, providing retirement and financial planning, portfolio management, investment analysis, and tax‑focused planning and preparation. Services range from stand‑alone retirement/financial plans to ongoing portfolio management tailored for both accumulation and distribution phases.

Its investment approach emphasizes passive model portfolios designed to emulate third‑party target‑risk benchmarks and a distinct Investment Positioning program for clients in the distribution phase; most accounts are managed on a discretionary basis and subject to periodic review. Rather than a traditional percentage‑of‑assets fee model common among peers, the firm has moved to a fixed‑fee structure and requires client accounts to be maintained on a third‑party performance and invoicing platform.

Noteworthy features include an affiliation with a tax planning business staffed by enrolled agents and CPAs that provides tax preparation and planning to clients, and the firm’s delivery of retirement plans via a recorded video, written summary, and transcript. The firm discloses potential conflicts arising from its affiliated tax and insurance activities and describes mitigation practices such as offering fee‑based alternatives and allowing clients to implement recommendations through providers of their choice.