JNBA Financial Advisors, LLC logo

JNBA Financial Advisors, LLC

Updated today

Client AUM

$1,970,725,824

Clients

1,105

Advisors

30

across 2 offices

About

JNBA Financial Advisors is a fee-only, SEC-registered adviser serving individuals (including both non‑high-net-worth and high‑net-worth clients), pension and profit‑sharing plans, trusts, estates, and a limited number of family office clients. Services include discretionary portfolio management, stand‑alone financial planning and consulting, retirement plan advisory (including ERISA 3(21) and 3(38) engagements), and non‑investment business consulting.

The firm implements multi‑asset portfolios using individual equities and fixed income, mutual funds, ETFs and covered‑call strategies, and employs both fundamental and technical analysis across long‑ and short‑term strategies. JNBA treats cash as an asset class and may hold defensive cash positions, uses third‑party managers or exchange‑traded vehicles for specialist exposures (including cryptocurrency exposure) rather than directly purchasing digital assets, and supplements its processes with AI tools governed by a formal AI policy and human review.

What is noteworthy is the firm’s mix of scale (about $2 billion in discretionary AUM and a multi‑advisor team) with bespoke offerings: it provides customized family‑office services with distinct fee arrangements, uses a third‑party platform (Pontera) to manage and rebalance held‑away defined‑contribution accounts, and participates in custodian support programs (including an iRebal arrangement) that provide platform services and introduce potential conflicts the firm discloses and manages. It also discloses use of some mutual/ETF investments that have limited liquidity and documents operational practices (cash sweeps, custodial valuation timing) that can affect billing and account reporting.

Client services

Financial planning Portfolio management Pension consulting

Expertise

ESG / Sustainable investing

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Fee options

Fixed

Financial planning and consulting fees generally range from $1,500 to $10,000 on a fixed fee basis.

Percentage

$1,000,000 - $3,000,000: 1.00% $3,000,001 - $5,000,000: 0.85% $5,000,001 - $10,000,000: 0.75% $10,000,001+: 0.65%

Project-based

Financial planning and consulting services hourly rates generally range from $125 to $250 per hour.

Other

Account minimum: $1,000,000 Minimum fee: Minimum annual flat fee of $10,000 for clients with less than $1,000,000 in assets Fee-only: Investment advisory services on a fee-only basis; no commissions accepted.

Main office

See office

8500 Normandale Lake Blvd, Suite 450

Bloomington MN 55437

Advisors at this office

28

Most active in

Arizona · California · Colorado · District of Columbia · Florida · Illinois · Iowa · Massachusetts · Michigan · Minnesota · Montana · Nebraska · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Pennsylvania · South Carolina · South Dakota · Texas · Virginia · Washington · Wisconsin

Also doing business as

Jnba Financial Advisors Inc · Jnba Financial Advisors, LLC · Jnba Financial Advocates

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Carin V

Bloomington, MN

JNBA Financial Advisors, LLC

Carin Viertel is a financial advisor at JNBA Financial Advisors, LLC with 12 years of industry experience. She has been with JNBA Financial Advisors since 2006. JNBA Financial Advisors provides discretionary investment management and financial planning services to a diverse client base including individuals, high net worth clients, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm also offers retirement plan consulting, bespoke family office services, and business consulting engagements, including work with professional athletes.

ESG / Sustainable investing
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John F

Series 63, Series 65, Series 66

Bloomington, MN

JNBA Financial Advisors, LLC

John Foster is a financial advisor with JNBA Financial Advisors, LLC in Bloomington, MN, holding Series 63, 65, and 66 licenses and 12 years of industry experience. He has been with JNBA Financial Advisors since 2008. JNBA Financial Advisors provides discretionary investment management and financial planning services to a diverse client base, including individuals, high net worth clients, pension plans, trusts, and charitable organizations. The firm offers team-based family office services and business consulting, including work with professional athletes, using a range of investment strategies and ongoing portfolio management.

ESG / Sustainable investing
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Lawrence B

Bloomington, MN

JNBA Financial Advisors, LLC

Lawrence Becker is a financial advisor at JNBA Financial Advisors, LLC with 12 years of industry experience. He has been with JNBA Financial Advisors since 2007. JNBA Financial Advisors provides discretionary investment management and financial planning services to a diverse client base including individuals, high net worth clients, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm offers a range of services including retirement plan consulting, family office services, and business consulting for professional athletes, using a team-based approach and various investment strategies.

ESG / Sustainable investing
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Richard B

Series 63

Bonita Springs, FL

JNBA Financial Advisors, LLC

Richard Brown is a financial advisor at JNBA Financial Advisors, LLC in Bonita Springs, FL, with 12 years of industry experience. He holds a Series 63 designation and has been with the JNBA Financial Advisors organization since 1996. JNBA Financial Advisors offers discretionary investment management and financial planning services to a diverse client base, including individuals, high net worth clients, pension plans, trusts, and charitable organizations. The firm’s investment approach incorporates individual equities, fixed income, mutual funds, ETFs, and covered calls, supported by fundamental and technical analysis and ongoing portfolio reviews.

ESG / Sustainable investing
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Noel S

CFP®, Series 63, Series 65

Bloomington, MN

JNBA Financial Advisors, LLC

Noel Silker is a CFP® professional with 15 years of experience in the financial services industry. He has worked at JNBA Financial Advisors, LLC since 2020 and previously held roles at Silker & Schmitt LLC, Raymond James Financial Services, and Hab Wealth Management, LLC. JNBA Financial Advisors is a fee-only, SEC-registered firm serving a range of clients including individuals, pension plans, trusts, estates, and family offices. The firm uses a multi-asset investment approach involving equities, fixed income, mutual funds, ETFs, and covered-call strategies, and incorporates both fundamental and technical analysis alongside AI tools with human oversight.

ESG / Sustainable investing
user avatar

Westyn B

Series 65

Bloomington, MN

JNBA Financial Advisors, LLC

Westyn Bodell is a financial advisor at JNBA Financial Advisors, LLC with four years of industry experience. He holds the Series 65 designation and has worked at JNBA since 2021. Prior to that, he was with Ameriprise Financial Services, Inc. for three years and also spent two years at the Minneapolis Club. JNBA Financial Advisors is a fee-only, SEC-registered firm serving individuals, pension and profit-sharing plans, trusts, estates, and some family office clients. The firm offers discretionary portfolio management, financial planning, retirement plan advisory, and non-investment business consulting, employing multi-asset portfolios with a range of strategies and incorporating AI tools alongside human review.

ESG / Sustainable investing
user avatar

Laura H

CFP®, Series 63

Bloomington, MN

JNBA Financial Advisors, LLC

Laura Haupt is a CFP® with 12 years of industry experience, currently serving as a financial advisor at JNBA Financial Advisors, LLC. Her prior roles include positions at Nepsis Advisor Services, Inc., Facet Wealth, and CliftonLarsonAllen Wealth Advisors. JNBA Financial Advisors is a fee-only, SEC-registered firm that serves individuals, pension and profit-sharing plans, trusts, estates, and family office clients. The firm offers discretionary portfolio management, financial planning, retirement plan advisory, and non-investment business consulting, employing multi-asset portfolios with a mix of fundamental and technical analysis supplemented by AI tools.

ESG / Sustainable investing
user avatar

Joshua J

Series 65

Bloomington, MN

JNBA Financial Advisors, LLC

Joshua Justin is a financial advisor at JNBA Financial Advisors, LLC with five years of industry experience. He holds a Series 65 designation and previously worked at Black Line Group and Wipfli LLP. JNBA Financial Advisors is a fee-only, SEC-registered firm serving individuals, pension and profit-sharing plans, trusts, estates, and family office clients. The firm employs multi-asset portfolio strategies using equities, fixed income, mutual funds, ETFs, and covered-call approaches, integrating fundamental and technical analysis along with AI tools to support investment decisions.

ESG / Sustainable investing
user avatar

John S

Series 65

Bloomington, MN

JNBA Financial Advisors, LLC

John Schlueter is a financial advisor at JNBA Financial Advisors, LLC with a Series 65 credential and two years of industry experience. Prior to joining JNBA in 2023, he worked at BNY Mellon from 2019 to 2023 and has a background that includes positions outside finance, such as at Ruth's Chris Steakhouse and the University of Central Florida. JNBA Financial Advisors is a fee-only, SEC-registered firm serving individuals, pension plans, trusts, estates, and family office clients. The firm employs multi-asset portfolio strategies using equities, fixed income, mutual funds, ETFs, covered-call strategies, and incorporates AI tools alongside fundamental and technical analysis.

ESG / Sustainable investing
user avatar

Elise H

CFP®

Bloomington, MN

JNBA Financial Advisors, LLC

Elise Huston is a CFP® professional with eight years of experience in financial advising. She has worked at JNBA Financial Advisors, LLC since 2017 and previously spent three years at Flourish Wealth Management. JNBA Financial Advisors provides discretionary investment management and financial planning services to a diverse client base, including individuals, high net worth clients, and charitable organizations. The firm offers team-based family office services and business consulting for select clients such as professional athletes, employing a mix of fundamental and technical analysis across various asset classes.

ESG / Sustainable investing
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Bailey N

CFP®, ChFC®

Bloomington, MN

JNBA Financial Advisors, LLC

Bailey Norby is a CFP® and ChFC® affiliated with JNBA Financial Advisors, LLC, with five years of industry experience. Prior to joining JNBA Financial Advisors in 2025, Bailey worked at The Advocate Group, LLC and Lutz Financial Services, LLC. Outside of financial advising, Bailey is involved in dog walking and sitting as a part-time activity. JNBA Financial Advisors is a fee-only, SEC-registered firm serving individuals, pension and profit-sharing plans, trusts, estates, and family office clients. The firm uses a multi-asset investment approach, combining individual equities and fixed income, mutual funds, ETFs, and covered-call strategies, supported by both fundamental and technical analysis.

ESG / Sustainable investing
user avatar

Corinn B

Series 65

Bloomington, MN

JNBA Financial Advisors, LLC

Corinn Berken is a financial advisor at JNBA Financial Advisors, LLC with seven years of industry experience. She holds a Series 65 designation and previously worked in wealth management at Wells Fargo Private Bank for four years. Berken has been with JNBA Financial Advisors since 2017. JNBA Financial Advisors provides discretionary investment management and financial planning services to a diverse client base, including individuals, high net worth clients, pension plans, trusts, and charitable organizations. The firm offers team-based family office services, retirement plan consulting, and business consulting for select clients such as professional athletes, utilizing a range of investment strategies and third-party platforms for portfolio management.

ESG / Sustainable investing
user avatar

Eva W

Series 65

Bloomington, MN

JNBA Financial Advisors, LLC

Eva Wilson is a financial advisor at JNBA Financial Advisors, LLC with one year of industry experience. She holds a Series 65 designation and previously worked at Encompass Wealth Advisors and Panoramic Financial Solutions, both Ameriprise Financial firms. Outside of finance, her background includes roles at Bellin Health, Xperience Fitness, Titletown Brewing Co., and Concordia University. JNBA Financial Advisors is a fee-only, SEC-registered firm serving individuals, pension plans, trusts, estates, and family office clients. The firm uses a multi-asset approach with fundamental and technical analysis, employs AI tools within a formal policy, and provides customized family-office services alongside discretionary portfolio management and financial planning.

ESG / Sustainable investing
user avatar

Marie W

Bloomington, MN

JNBA Financial Advisors, LLC

Marie Williams is a financial advisor at JNBA Financial Advisors, LLC in Bloomington, MN, with 12 years of industry experience. She has been with JNBA Financial Advisors since 2006. JNBA Financial Advisors provides discretionary investment management and financial planning services to individuals, high net worth clients, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm also offers retirement plan consulting, family office services, and business consulting engagements, including work with professional athletes.

ESG / Sustainable investing
user avatar

Brendan D

Series 65

Bloomington, MN

JNBA Financial Advisors, LLC

Brendan Doherty is a financial advisor at JNBA Financial Advisors, LLC with one year of industry experience. He previously worked at Merus Global Investments for five years and Winthrop Wealth Management for two years. JNBA Financial Advisors is a fee-only, SEC-registered firm serving individuals, pension and profit-sharing plans, trusts, estates, and family office clients. The firm offers discretionary portfolio management, financial planning, retirement plan advisory, and consulting, using multi-asset portfolios with equities, fixed income, mutual funds, ETFs, and covered-call strategies, supplemented by fundamental and technical analysis and AI tools.

ESG / Sustainable investing
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