JNBA Financial Advisors, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,970,725,824
Clients
1,105
Advisors
30
across 2 offices
About
JNBA Financial Advisors is a fee-only, SEC-registered adviser serving individuals (including both non‑high-net-worth and high‑net-worth clients), pension and profit‑sharing plans, trusts, estates, and a limited number of family office clients. Services include discretionary portfolio management, stand‑alone financial planning and consulting, retirement plan advisory (including ERISA 3(21) and 3(38) engagements), and non‑investment business consulting.
The firm implements multi‑asset portfolios using individual equities and fixed income, mutual funds, ETFs and covered‑call strategies, and employs both fundamental and technical analysis across long‑ and short‑term strategies. JNBA treats cash as an asset class and may hold defensive cash positions, uses third‑party managers or exchange‑traded vehicles for specialist exposures (including cryptocurrency exposure) rather than directly purchasing digital assets, and supplements its processes with AI tools governed by a formal AI policy and human review.
What is noteworthy is the firm’s mix of scale (about $2 billion in discretionary AUM and a multi‑advisor team) with bespoke offerings: it provides customized family‑office services with distinct fee arrangements, uses a third‑party platform (Pontera) to manage and rebalance held‑away defined‑contribution accounts, and participates in custodian support programs (including an iRebal arrangement) that provide platform services and introduce potential conflicts the firm discloses and manages. It also discloses use of some mutual/ETF investments that have limited liquidity and documents operational practices (cash sweeps, custodial valuation timing) that can affect billing and account reporting.
Client services
Expertise
Fee options
Financial planning and consulting fees generally range from $1,500 to $10,000 on a fixed fee basis.
$1,000,000 - $3,000,000: 1.00% $3,000,001 - $5,000,000: 0.85% $5,000,001 - $10,000,000: 0.75% $10,000,001+: 0.65%
Financial planning and consulting services hourly rates generally range from $125 to $250 per hour.
Account minimum: $1,000,000 Minimum fee: Minimum annual flat fee of $10,000 for clients with less than $1,000,000 in assets Fee-only: Investment advisory services on a fee-only basis; no commissions accepted.
Main office
See office8500 Normandale Lake Blvd, Suite 450
Bloomington MN 55437
Advisors at this office
28
Offices (2)
Most active in
Arizona · California · Colorado · District of Columbia · Florida · Illinois · Iowa · Massachusetts · Michigan · Minnesota · Montana · Nebraska · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Pennsylvania · South Carolina · South Dakota · Texas · Virginia · Washington · Wisconsin
Also doing business as
Jnba Financial Advisors Inc · Jnba Financial Advisors, LLC · Jnba Financial Advocates
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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