Bonita Springs, FL Office

JNBA Financial Advisors is a fee-only, SEC-registered adviser serving individuals (including both non‑high-net-worth and high‑net-worth clients), pension and profit‑sharing plans, trusts, estates, and a limited number of family office clients. Services include discretionary portfolio management, stand‑alone financial planning and consulting, retirement plan advisory (including ERISA 3(21) and 3(38) engagements), and non‑investment business consulting.

The firm implements multi‑asset portfolios using individual equities and fixed income, mutual funds, ETFs and covered‑call strategies, and employs both fundamental and technical analysis across long‑ and short‑term strategies. JNBA treats cash as an asset class and may hold defensive cash positions, uses third‑party managers or exchange‑traded vehicles for specialist exposures (including cryptocurrency exposure) rather than directly purchasing digital assets, and supplements its processes with AI tools governed by a formal AI policy and human review.

What is noteworthy is the firm’s mix of scale (about $2 billion in discretionary AUM and a multi‑advisor team) with bespoke offerings: it provides customized family‑office services with distinct fee arrangements, uses a third‑party platform (Pontera) to manage and rebalance held‑away defined‑contribution accounts, and participates in custodian support programs (including an iRebal arrangement) that provide platform services and introduce potential conflicts the firm discloses and manages. It also discloses use of some mutual/ETF investments that have limited liquidity and documents operational practices (cash sweeps, custodial valuation timing) that can affect billing and account reporting.