Green Bay, WI Office

Team
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Johnson Wealth Inc. logo

Johnson Wealth Inc.

Multi-team

Firm-wide stats for Johnson Wealth Inc.

Total advisors

74

Across 8 offices

Clients per advisor

30 Very Low

Avg AUM per client

$1,753,144 Very High

HNW client ratio

92% Very High

About

Johnson Wealth is an SEC‑registered investment adviser and a wholly owned subsidiary of Johnson Financial Group that advises roughly $10.35 billion in client assets for high‑net‑worth individuals, families, trusts, foundations, endowments, not‑for‑profits, business and government entities, and other investment advisers including its affiliate Johnson Bank. The firm provides discretionary and non‑discretionary portfolio management, financial planning, retirement consulting, a specialized pre‑retirement Pilot Program for airline pilots, and curated access to private investments via a third‑party technology platform.

The firm’s investment approach is long‑term and purpose‑driven, centered on asset allocation, model portfolios, and manager selection informed by a combination of qualitative analysis (the “4 Ps”) and a multivariate quantitative scoring methodology; Johnson Wealth reported approximately $8.5 billion in discretionary assets and $1.9 billion in non‑discretionary assets as of December 31, 2025. Implementation commonly uses third‑party Program Administrator platforms and external Managers, with internal oversight from an Investment Research Team that reviews manager due diligence, trade aggregation, and portfolio reallocation practices.

Noteworthy differences from many peers include its affiliation with Johnson Bank—Johnson Wealth provides subadvisory services for the bank’s wealth and retirement plan clients, shares infrastructure and personnel, and participates in referral arrangements—which the firm discloses and manages through formal policies and oversight committees. The firm also accepts other investment adviser clients, manages employee and proprietary accounts alongside client accounts, and offers niche employer‑plan solutions (including discretionary management within 401(k) brokerage windows), all of which are governed by its Code of Ethics and trade allocation procedures.

Based on Johnson Wealth Inc.

Expertise

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Income planning Wealth management

Based on Johnson Wealth Inc.

Occupation focus

Airline Pilot

Based on Johnson Wealth Inc.

Location

318 South Washington Street

Green Bay WI 54301

Advisors at this office

4

Advisors at this office

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Grace A

Series 65

Green Bay, WI

Johnson Wealth Inc.

Grace Anderson is a financial advisor at Johnson Wealth Inc. in Green Bay, WI, holding a Series 65 credential with six years of industry experience. She has worked at Johnson Bank and Johnson Wealth Inc. since 2023 and previously spent four years at Appleton Group LLC. Johnson Wealth is an SEC-registered investment adviser and a wholly owned subsidiary of Johnson Financial Group, managing approximately $10.35 billion in client assets for a range of high-net-worth and institutional clients. The firm offers discretionary and non-discretionary portfolio management, financial planning, retirement consulting, and specialized programs, employing a long-term, purpose-driven investment approach centered on asset allocation, model portfolios, and manager selection supported by qualitative and quantitative analysis.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Income planning Wealth management Airline Pilot
user avatar

Eric T

CFA®, Series 66

Green Bay, WI

Johnson Wealth Inc.

Eric Trousil is a CFA® charterholder with eight years of industry experience, currently serving as a Senior Vice President and Wealth Advisor at Johnson Wealth Inc. and Johnson Bank in Green Bay, WI. Prior to this, he worked at Nicolet Advisory Services, LLC and Nicolet National Bank. Johnson Wealth Inc. provides investment advisory and consulting services to high-net-worth individuals, families, trusts, not-for-profits, foundations, endowments, and other entities. The firm emphasizes long-term, goal-driven asset allocation and manager selection using proprietary methodologies, offering strategies through model portfolios, mutual funds, ETFs, individual securities, and curated private investments for qualified clients.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Income planning Wealth management Airline Pilot
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Anita R

CFP®

Green Bay, WI

Johnson Wealth Inc.

Anita Resch is a CFP® professional with six years of industry experience. She has worked at Johnson Bank and Johnson Wealth Inc. since 2019 and previously spent twelve years at Nicolet National Bank. She holds the role of Senior Vice President and Wealth Regional Sales Manager at Johnson Bank. Johnson Wealth Inc. provides investment advisory and consulting services to a diverse client base including high-net-worth individuals, families, trusts, and institutional entities. The firm emphasizes long-term, goal-driven asset allocation and manager selection, utilizing proprietary methodologies and offering specialized programs such as discretionary management for 401(k) participants like airline pilots.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Income planning Wealth management Airline Pilot
user avatar

Nicole G

ChFC®, Series 63, Series 65

Green Bay, WI

Johnson Wealth Inc.

Nicole Geniesse is a ChFC® credentialed financial advisor with 17 years of industry experience. She has been with Johnson Wealth Inc. since 2016 and holds a concurrent senior vice president role at Johnson Bank, where she has worked since 2014. Her professional focus includes wealth management, and she is licensed to refer certain insurance products when appropriate. Johnson Wealth Inc. provides investment advisory and consulting services to high-net-worth individuals, families, trusts, not-for-profit organizations, foundations, endowments, and other entities. The firm emphasizes long-term, goal-driven asset allocation and manager selection using proprietary methodologies, and it offers specialized services such as a discretionary 401(k) management program for airline pilots and curated private investment options for qualified clients.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Income planning Wealth management Airline Pilot
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