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San Francisco, CA Office

Team
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Just Futures logo

Just Futures

Team

Firm-wide stats for Just Futures

Total advisors

6

Across 5 offices

Clients per advisor

16 Very Low

Avg AUM per client

$34,863 Very Low

HNW client ratio

0% Very Low

About

Just Futures serves a mix of nonprofit organizations, foundations, family offices, small- and mid-sized businesses, retirement plans, and individual investors, managing assets on both a discretionary and non‑discretionary basis. The four-advisor firm reports about $46.7 million in assets under management across roughly 95 clients and offers ERISA 3(38) investment management, institutional asset management, retirement account services, and advisory support for community investment fund development.

The firm’s investment approach is explicitly values‑aligned and informed by social justice movements, integrating ESG considerations and a mix of public and private market solutions — including community loans, community equity, community real estate, and “integrated capital” structures — into client portfolios and investment policy statements. Just Futures constructs risk‑based models, conducts quantitative and qualitative fund selection and ongoing monitoring, and for some individual accounts uses adviser‑designed custom portfolios delivered through a third‑party platform while retaining fiduciary oversight.

Compared with many peer team firms, Just Futures is notable for its client mix — it reports no high‑net‑worth individual clients and concentrates on mission‑aligned, non‑HNW and institutional investors. The firm’s governance and mission structure is also atypical: it operates under a public benefit corporate parent with an explicit plan for accountability to social movement groups, and it provides specialized services such as Impact Fund Acceleration and administrative support for community investment vehicles while disclosing platform and referral arrangements to clients.

Based on Just Futures

Expertise

ESG / Sustainable investing Wealth management Real estate investing Private / alternative investments

Based on Just Futures

Occupation focus

Founder/Business Owner Retired

Based on Just Futures

Demographic focus

Values-based investing

Based on Just Futures

Location

95 Third Street, 2nd Floor

San Francisco CA 94103

Advisors at this office

2

Advisors at this office

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George G

Series 65

San Francisco, CA

Just Futures

George Guerrero is a Series 65–licensed financial advisor with nine years of industry experience. He has worked at Just Futures Advisors, LLC since 2023 and previously spent seven years at True Link Financial Advisors LLC. Guerrero serves as CEO of Just Futures PBC, where he assists nonprofit organizations with retirement planning and provides business management and strategic direction. Just Futures serves nonprofit organizations, foundations, family offices, small- and mid-sized businesses, retirement plans, and individual investors, managing about $46.7 million in assets across roughly 95 clients. The firm integrates values-aligned, ESG-informed investment approaches, including community loans and integrated capital structures, focusing on mission-aligned and institutional investors rather than high-net-worth individuals.

ESG / Sustainable investing Wealth management Real estate investing Private / alternative investments Founder/Business Owner Retired Values-based investing
user avatar

Kathryn G

Series 65

San Francisco, CA

Just Futures

Kathryn Gilje is a financial advisor at Just Futures with a Series 65 credential and one year of industry experience. She previously worked at Juniper Roots and Ceres Trust, accumulating a decade of experience before joining Just Futures. Just Futures serves nonprofits, foundations, family offices, small- and mid-sized businesses, retirement plans, and individual investors, managing about $46.7 million in assets. The firm follows a values-aligned investment approach informed by social justice movements, integrating ESG factors and a range of public and private market solutions tailored to mission-aligned, non-high-net-worth, and institutional clients.

ESG / Sustainable investing Wealth management Real estate investing Private / alternative investments Founder/Business Owner Retired Values-based investing
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