JWL & Associates, Inc.

JWL & Associates is an independent, fee-based investment adviser that provides discretionary and non-discretionary portfolio management and financial planning to individuals, other registered investment advisers, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. As of April 30, 2025 the firm manages approximately $1.8 million across four clients and also offers limited-scope hourly planning engagements and an initial exploratory meeting at no charge.

The firm implements a strategic asset allocation using a core-and-satellite approach, primarily employing exchange-traded funds, stocks, bonds, and a mix of passive index and actively managed funds, with occasional use of options and individual securities where opportunities arise. Investment selection draws on fundamental, technical, and cyclical analysis, and most accounts are managed on a discretionary basis under written investment policy statements with periodic and event-driven reviews; custodians commonly recommended include Schwab, Fidelity, and TD Ameritrade, though the client chooses the provider.

Noteworthy aspects include the very small, concentrated client base and the fact that the firm accepts other RIAs as clients, a less common client demographic for a firm of this size. The firm’s principal holds CFP® certification and has prior market-making and high-net-worth trading desk experience, and the firm is licensed to sell life, health and long-term care insurance (for which it may receive commissions); it does not take custody of client assets and places trades under a limited power of attorney.