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Kennon-Green & Co.

Updated today

Client AUM

$171,393,207

Clients

90

Advisors

3

of 4 employees

About

Kennon‑Green & Co. provides discretionary portfolio management and investment advisory services primarily to affluent and high‑net‑worth individuals and families, and also serves trusts, foundations, donor‑advised funds, family offices, and other institutional clients. Portfolios are implemented as individually managed accounts and the firm operates as a fee‑only fiduciary.

The firm follows a value‑oriented investment philosophy and constructs bespoke portfolios across approaches such as value, high‑dividend, defensive balanced, fixed‑income, passive, and bespoke mandates. Implementation is component‑by‑component; the firm may employ derivatives in separately managed accounts (for example, writing covered calls and cash‑secured puts) and, for clients with at least $10 million under management, may use forward contracts to hedge currency exposure.

As a compact team of four advisors managing roughly $171 million for about 90 client relationships, ownership and investment decision authority is concentrated with the founders, who jointly serve on the management and investment committees. The firm is distinctive among peers for making performance‑based fee arrangements available only in limited circumstances to qualified clients and for explicitly integrating derivatives and bespoke mandates into its discretionary management capabilities.

Client services

Portfolio management

Expertise

Passive / index investing

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Fee options

Fixed

Flat fees may be negotiated on a case-by-case basis at the Firm's discretion

Percentage

$0+: 1.25% on all amounts for Value Strategy (with minimums) $0 - $25,000,000: 1.25% on first $25 million for High Dividend Strategy $25,000,001+: 0.75% thereafter for High Dividend Strategy $0+: 1.25% on all amounts for Defensive Balanced Strategy (with minimums) $0 - $1,000,000: 0.89% on first $1 million for Passive Strategy $1,000,001 - $3,000,000: 0.79% on next $2 million for Passive Strategy $3,000,001 - $5,000,000: 0.69% on next $2 million for Passive Strategy $5,000,001 - $10,000,000: 0.59% on next $5 million for Passive Strategy $10,000,001+: 0.49% thereafter for Passive Strategy $0 - $5,000,000: 0.75% on first $5 million for Fixed-Income Strategy $5,000,001 - $25,000,000: 0.50% on next $20 million for Fixed-Income Strategy $25,000,001+: Negotiated thereafter for Fixed-Income Strategy $0+: 1.00% on all amounts for Donor-Advised Funds $1,000,000+: Negotiated on a case-by-case basis for Bespoke Strategy

Performance-based

Performance-based fees of 20% of net gains for qualified clients with at least $5 million initial funding; 80/20 split client/Firm; billed monthly in arrears; usually no minimum fee

Other

Account minimum: $500,000 Minimum fee: Minimum annual fees range from $4,000 to $62,500 depending on strategy and account size Fee-only: Fee-only advisory firm; fees are usually a percentage of assets under management; flat fees may be negotiated on a case-by-case basis

Main office

5031 Forest Drive, Suite A

New Albany OH 43054-7089

Advisors at this office

3

Most active in

California · Michigan · Missouri · New Hampshire · New York · Ohio · Texas

Also doing business as

Kennon Green & Co. · Kennon Green & Company, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Aaron G

Series 65

New Albany, OH

Kennon-Green & Co.

Aaron Green is a financial advisor at Kennon-Green & Co. with 10 years of industry experience. He holds the Series 65 designation and has been with Kennon-Green & Company, LLC since 2015. Prior to this, he was involved with Kennon-Green Enterprises, LLC and Mount Olympus Awards, LLC. Kennon-Green & Co. provides discretionary portfolio management and investment advisory services primarily to affluent individuals, families, and institutional clients. The firm follows a value-oriented investment philosophy and offers bespoke portfolio construction, including the use of derivatives and performance-based fee arrangements in select cases.

Passive / index investing
user avatar

Joshua K

Series 65

New Albany, OH

Kennon-Green & Co.

Joshua Kennon is a financial advisor at Kennon-Green & Co. with 10 years of industry experience. He holds a Series 65 designation and has worked at Kennon-Green & Company, LLC since 2015. Prior to that, he was involved with Kennon-Green Enterprises, LLC, Mount Olympus Awards, LLC, and About.com. Kennon-Green & Co. provides discretionary portfolio management and investment advisory services mainly to affluent individuals, families, and institutional clients. The firm employs a value-oriented investment philosophy with bespoke portfolios and utilizes strategies including derivatives and performance-based fee arrangements in select cases.

Passive / index investing
user avatar

Jacob M

Series 65

New Albany, OH

Kennon-Green & Co.

Jacob Mark is a Series 65-licensed financial advisor at Kennon-Green & Co. with four years of industry experience. His prior roles include positions at Fidelity Investments and Hope College. Kennon-Green & Co. provides discretionary portfolio management and investment advisory services primarily to affluent individuals, families, and institutional clients. The firm employs a value-oriented investment philosophy and constructs customized portfolios using various approaches, including derivatives and bespoke mandates.

Passive / index investing
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