Tyler, TX S Broadway Office

Team
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LaSalle St. Investment Advisors, L.L.C.

Multi-team

Firm-wide stats for LaSalle St. Investment Advisors, L.L.C.

Total advisors

159

Across 64 offices

Clients per advisor

86 High

Avg AUM per client

$378,978 Low

HNW client ratio

7% Low

About

LaSalle St. Investment Advisors (LSIA) provides personalized, fee‑based financial planning and investment supervisory services to individuals (including high‑net‑worth clients), trusts, estates, pension and profit‑sharing plans, charitable organizations and small businesses. Its service menu includes the non‑discretionary LaSalle St. Asset Management Program (LAMP), managed discretionary programs, qualified plan consulting, third‑party manager selection and monitoring, subadvisor/co‑advisor arrangements, and written financial plans.

The firm offers both non‑discretionary and discretionary approaches: LAMP is managed on a non‑discretionary basis requiring client approval of recommendations, while other managed programs grant LSIA discretion and rely on asset‑allocation models, periodic rebalancing, and a mix of mutual funds, ETFs, equities, fixed income and options. LSIA also recommends and supervises third‑party managers, participates in wrap platforms (including Fidelity’s FMAX), and generally executes through its affiliated broker‑dealer LaSalle St. Securities with clearing relationships at National Financial Services/Fidelity.

A distinguishing operational feature is the firm’s asset mix: as of December 31, 2025 LSIA reported about $3.9 billion managed non‑discretionary versus about $1.84 billion managed discretionary (plus roughly $225 million under advisement), a predominance of non‑discretionary assets that is uncommon for large enterprise advisers. The brochure also discloses routine fee‑sharing and solicitor/co‑advisor arrangements (with typical solicitor splits described around 1.00%), and expense‑sharing and clearing relationships with its affiliate — characteristics that bear on conflicts of interest and trade execution practices.

Based on LaSalle St. Investment Advisors, L.L.C.

Expertise

Active portfolio management Options & derivatives strategies

Based on LaSalle St. Investment Advisors, L.L.C.

Occupation focus

Executive Founder/Business Owner

Based on LaSalle St. Investment Advisors, L.L.C.

Location

3300 S Broadway #205

Tyler TX 75701

Advisors at this office

4

Advisors at this office

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Erin O

Series 63, Series 66

Tyler, TX

LaSalle St. Investment Advisors, L.L.C.

Erin Ortiz is a financial advisor with LaSalle St. Investment Advisors, L.L.C. in Tyler, TX, holding Series 63 and Series 66 licenses and bringing 19 years of industry experience. She has been with LaSalle St. Securities since 2014. Outside of her advisory role, Ortiz serves as a Girl Scouts troop leader and is involved in managing two online businesses linked to her daughter. LaSalle St. Investment Advisors provides personalized, fee-based financial planning and investment supervisory services to individuals, trusts, pensions, charitable organizations, and small businesses. The firm offers both non-discretionary and discretionary management programs, emphasizing a predominantly non-discretionary asset mix uncommon among large enterprise advisers.

Active portfolio management Options & derivatives strategies Executive Founder/Business Owner
user avatar

Vernon N

Series 63, Series 65

Tyler, TX

LaSalle St. Investment Advisors, L.L.C.

Vernon Nicholson is a financial advisor with LaSalle St. Investment Advisors, L.L.C. in Tyler, TX, holding Series 63 and Series 65 licenses and having 15 years of industry experience, all with LaSalle St. Investment Advisors since 2011. In addition to his advisory role, he manages Nieldson Insurance Group, a life, health, and casualty insurance agency. LaSalle St. Investment Advisors provides fee-based financial planning and investment supervisory services to individuals, trusts, estates, pension and profit-sharing plans, charitable organizations, and small businesses. The firm offers both non-discretionary and discretionary investment programs, with a notable focus on managing a larger proportion of assets on a non-discretionary basis.

Active portfolio management Options & derivatives strategies Executive Founder/Business Owner
user avatar

Cheryl G

Series 63, Series 66

Tyler, TX

LaSalle St. Investment Advisors, L.L.C.

Cheryl Germany Higgins is a financial advisor with LaSalle St. Investment Advisors, L.L.C. in Tyler, Texas, holding Series 63 and Series 66 credentials and 28 years of industry experience. Her prior firms include Chase Investment Services Corp. and Banc One Securities Corporation. Higgins volunteers monthly at a nonprofit free medical clinic in her community. LaSalle St. Investment Advisors provides personalized, fee-based financial planning and investment supervisory services to individuals, trusts, estates, pension plans, charitable organizations, and small businesses. The firm offers both non-discretionary and discretionary investment programs, including third-party manager selection, with a notable emphasis on managing non-discretionary assets.

Active portfolio management Options & derivatives strategies Executive Founder/Business Owner
user avatar

Jocelyn B

Series 65

Tyler, TX

LaSalle St. Investment Advisors, L.L.C.

Jocelyn Bryant is a financial advisor at LaSalle St. Investment Advisors, L.L.C. with five years of industry experience. She holds a Series 65 designation and has worked at LaSalle St. Investment Advisors since 2018. Jocelyn is also involved with Wealth Space, LLC, an alternative investment business. LaSalle St. Investment Advisors provides personalized, fee-based financial planning and investment supervisory services to individuals, trusts, estates, pension and profit-sharing plans, charitable organizations, and small businesses. The firm offers both non-discretionary and discretionary management programs and is notable for its predominance of non-discretionary assets under management.

Active portfolio management Options & derivatives strategies Executive Founder/Business Owner
View complete list of advisors at this office
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