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Lloyd Financial Group LLC

Updated today

Client AUM

$19,861,916

Clients

20

Advisors

2

across 2 offices

About

The firm offers discretionary investment management and financial planning to individuals, high‑net‑worth individuals, trusts, and estates, reporting roughly $19.86 million in assets under management for about 20 clients. Services include customized portfolio construction, ongoing supervision, and advice relating to retirement accounts and rollovers.

Investment approach emphasizes a long‑term orientation and fundamental analysis, using low‑cost mutual funds and ETFs supplemented by individual stocks or bonds when appropriate, and reallocating positions as client objectives or market conditions dictate. The firm also recommends and monitors unaffiliated independent managers through an institutional custody platform and provides written financial plans or consultations for specified engagements.

Noteworthy distinctions include an affiliated insurance entity through which firm principals are licensed to sell insurance products and may receive commissions, a relationship the brochure identifies as a potential conflict of interest. The firm is recently formed and operates with a small, two‑advisor team supported by an experienced chief investment professional, manages client assets on a fully discretionary basis, and does not accept custody of client assets beyond fee‑debit arrangements.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning

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Fee options

Fixed

Financial planning services offered for a fixed engagement fee up to $5,000 per engagement; fees may be negotiable.

Percentage

$0 - $500,000: 1.60% $500,001 - $1,000,000: 1.40% $1,000,001 - $2,000,000: 1.20% $2,000,001+: 1.00%

Other

Fee-only: Investment advisory fees based on the blended tier schedule outlined above.

Main office

See office

9936 Old Union Rd.

Union KY 41091

Advisors at this office

1

Most active in

Florida · Kentucky · Ohio

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Colin S

CFA®, Series 65

Cocoa, FL

Lloyd Financial Group LLC

Colin Symons is a CFA® charterholder with 26 years of experience in the financial industry. He is currently with Lloyd Financial Group LLC, where he has worked since 2025. Prior to this, he was with Symons Capital Management, Inc. for 24 years and also spent time at Strategic Wealth Partners, Ltd. from 2021 to 2023. Lloyd Financial Group LLC provides discretionary investment management and financial planning services to individuals, high net worth clients, trusts, and estates. The firm employs a fundamental analysis approach with a long-term orientation, using low-cost mutual funds, ETFs, and, when appropriate, individual securities, while acting as a fiduciary and overseeing client portfolios with tailored strategies.

General retirement planning
user avatar

Lucas L

Series 65

Union, KY

Lloyd Financial Group LLC

Lucas Lloyd is a financial advisor at Lloyd Financial Group LLC with six years of industry experience. He holds a Series 65 designation and previously worked at Strategic Wealth Partners, Ltd. and Muskingham University. Lloyd is a licensed insurance agent but is not actively engaged in insurance sales. Lloyd Financial Group LLC provides discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, and estates, managing approximately $19.86 million in assets. The firm employs a long-term investment approach focused on fundamental analysis and uses low-cost mutual funds and ETFs, supplementing portfolios with individual securities as appropriate.

General retirement planning
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