HNW client percentage for Supported firms serving clients in Kentucky

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold—roughly $1.1 million in managed assets or $2.2 million in net worth. This metric helps indicate the type of clients a firm is designed to serve. Supported firms, which typically have 1–4 advisors with staff or manage over $200 million in assets, often reflect deliberate choices about their client base, balancing between affluent households and those with more complex financial needs.

In Kentucky, supported firms tend to have a lower median HNW client percentage of 13.81%, compared to the national median of 29.32%. Among 98 firms statewide, many fall below 20% HNW clients, suggesting a focus on serving a broader range of affluent clients rather than exclusively high-net-worth individuals. This distribution indicates two possible approaches: some firms may be early in developing a more specialized HNW practice, while others intentionally maintain a scalable model with lower minimums and more standardized planning. The variation shows that Kentucky’s supported firms offer a mix of client service models, from efficient, broader-reach practices to those beginning to emphasize more complex, bespoke planning.

For you, understanding a firm’s HNW client percentage helps clarify whether its services align with your financial profile and needs. A higher percentage often means higher minimums and more tailored, complex planning, while a lower percentage suggests broader access and more standardized offerings. There is no single “right” number—what matters is finding a firm whose approach fits your situation and goals. Use this metric alongside others to compare advisors and identify the best match for you. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.