Lulla Wealth Financial
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$17,810,368
Clients
77
6% high-net-worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor with up to 2 employees
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
77
Very HighAverage account size
$231,303
About
Lulla Wealth Financial provides personalized investment advisory and wealth management services to individuals, including high‑net‑worth clients and families, along with financial planning and family‑office style support. Like many independent advisers, it operates as a fee‑only, AUM‑based solo practice, but its portfolio management is offered exclusively on a non‑discretionary basis.
The firm works through client consultations to establish objectives and asset allocation, then recommends Investment Programs or third‑party money managers after conducting due diligence; clients retain final approval of trades and select custodians. Lulla’s recommendations cover a broad investment universe — from mutual funds and ETFs to alternative investments and certain annuities — and it monitors and reviews selected managers’ performance with clients on a periodic basis.
Distinctive features include its exclusively non‑discretionary model, which is uncommon among independent advisory firms, and its relatively small scale (roughly $17.8 million in assets across about 77 client relationships), concentrating oversight in a single advisor. The firm also discloses that some adviser representatives are licensed insurance agents who may receive commissions for fixed insurance or annuity sales, a potential conflict addressed through disclosure and by leaving purchase decisions to clients.
Client services
Financial planning
Portfolio management
Selection of other advisers
Tax planning, estate planning
Expertise
General retirement planning
Life insurance needs analysis
Cash flow / budgeting
Fee options
Financial planning services offered for a negotiated flat fee; minimum $2,500 annually, billed quarterly.
Certain IARs may receive commissions for the sale of fixed insurance products recommended to clients.
Planning services hourly rate minimum of $250, negotiable based on complexity.
Account minimum: $250,000 Minimum fee: Minimum annual flat fee of $2,500 for planning services, billed quarterly in arrears. Fee-only: Lulla Wealth Financial is a fee-only advisory firm and does not receive commissions for advisory services.
Main office location
Lulla Wealth Financial
4731 Highway A1 A, Suite 227
Vero Beach FL 32963-5401, United States
Number of offices
1
Most active in
Lulla Wealth Financial has reported serving >5 clients in these states in the last 12 months.
Florida
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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