Lyke Financial

Lyke Financial provides discretionary asset management to individuals (including high‑net‑worth clients), corporations and business entities, and acts as a limited‑scope ERISA 3(21) advisor for qualified retirement plans. The firm also serves as a co‑advisor to third‑party money managers and maintains legacy relationships with platforms that execute trades for certain clients.

The firm’s investment process is grounded in Modern Portfolio Theory and an Efficient Market philosophy, emphasizing diversified, risk‑based asset allocation implemented primarily through mutual funds (notably Dimensional Fund Advisors), periodic rebalancing, and the selective use of variable annuities or insurance contracts as investment vehicles. Accounts are generally managed on a discretionary basis with periodic (quarterly) reviews, and the firm may refer clients to or share fees with third‑party managers for implementation and billing.

Noteworthy distinctions disclosed in the brochure include that firm management hold insurance agency appointments and receive commissions for insurance and broker‑dealer product sales, and that a supervised person is a practicing attorney who spends roughly 10% of their time on legal activities; the firm discloses these outside business activities and the resulting conflicts of interest along with procedures intended to mitigate them. The combination of investment advisory services, retirement‑plan 3(21) work, insurance sales, and affiliated broker‑dealer activity is less common among similarly supported firms and is explicitly described in the ADV.