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Market Gauge Asset Management

Updated today

Client AUM

$18,103,000

Clients

41

Advisors

5

across 3 offices

About

Market Gauge Asset Management provides discretionary portfolio management primarily to individual clients (including high‑net‑worth individuals) and institutional clients through separately managed accounts and sub‑advisory arrangements. The firm creates investment policy statements, offers pre‑designed portfolio blends, and delivers model-based trading signals to third‑party platforms and institutional clients.

MGAM implements a blend of proprietary, rules‑based models licensed from affiliated firms and traditional analysis — fundamental, technical, quantitative and qualitative — and executes tactical, frequently traded strategies alongside longer‑term allocations. The firm may employ hedging and leverage in certain strategies, manages both asset‑based and performance‑fee accounts, and states policies to allocate opportunities equitably across differently‑structured client accounts.

Noteworthy aspects include the firm’s licensing relationship with Dataview LLC and MarketGaugePro (MarketGauge.com/MarketGaugePro.com), entities with overlapping ownership that supply many of MGAM’s proprietary models and trading signals; MGAM discloses and says it seeks to mitigate the resulting conflicts of interest. The brochure also discloses that some personnel have broker‑dealer or other outside financial affiliations and that MGAM provides non‑discretionary model services (including analysis on approximately $40 million of assets), while the firm does not position itself as a provider of standalone financial planning.

Client services

Portfolio management Selection of other advisers Institutional signal provider

Expertise

Active portfolio management

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Fee options

Percentage

All Assets+: 1.50% annually

Performance-based

15% of capital appreciation on increase in account value, with a high water mark; performance fee charged only to qualified clients with annual fee not to exceed 2.5% of assets under management.

Other

Account minimum: $100,000

Main office

See office

404 Kiva Court Suite G

Santa Fe NM 87505

Advisors at this office

3

Most active in

California · Minnesota · New Mexico · Ohio · Texas

Also doing business as

Market Gauge Asset Management · Market Gauge Asset Management, LLC · Mg Asset Management · Mgam

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

James K

Series 65

Santa Fe, NM

Market Gauge Asset Management

James Kimball is a financial advisor with Market Gauge Asset Management in Santa Fe, NM, holding a Series 65 credential and 11 years of industry experience. He has worked with Market Gauge since 2015 and is also a self-employed consultant for Dataview LLC, a financial publishing company focused on education and market research, where he conducts financial analysis and systems development. Market Gauge Asset Management provides discretionary portfolio management to individual and institutional clients, utilizing a combination of proprietary rules-based models and traditional investment analysis methods. The firm offers model-based trading signals and tactical strategies alongside longer-term allocations, serving clients through separately managed accounts and sub-advisory arrangements.

Active portfolio management
user avatar

Donn G

Series 63, Series 65

Warrensville Heights, OH

Market Gauge Asset Management

Donn Goodman is a financial advisor at Market Gauge Asset Management with 19 years of industry experience. He holds Series 63 and Series 65 credentials and previously worked for Atalanta Sosnoff Capital LLC and Atalanta Sosnoff Management LLC for over two decades. He also serves as a consultant to a financial publishing entity, MarketGuarge.com. Market Gauge Asset Management provides discretionary portfolio management to individual and institutional clients using a blend of proprietary, rules-based models alongside fundamental, technical, quantitative, and qualitative analysis. The firm offers model-based trading signals, pre-designed portfolio blends, and employs tactical and longer-term strategies with potential use of hedging and leverage.

Active portfolio management
user avatar

Alan F

Series 65

Santa Fe, NM

Market Gauge Asset Management

Alan Friedman is a financial advisor at Market Gauge Asset Management with two years of industry experience. He holds a Series 65 designation and has been an Associate Professor at Purdue University since 1995. Market Gauge Asset Management provides discretionary portfolio management primarily to individual and institutional clients through separately managed accounts and sub-advisory arrangements, utilizing a blend of proprietary models and traditional analytical methods to implement tactical and longer-term investment strategies.

Active portfolio management
user avatar

Zachary G

Series 65

Chicago, IL

Market Gauge Asset Management

Zachary Goodman is a financial advisor at Market Gauge Asset Management with four years of industry experience. He holds a Series 65 designation and previously worked at Tactive and Boyd Watterson Asset Management. Goodman also serves as a consultant to MarketGauge.com, a financial publishing entity affiliated with his firm. Market Gauge Asset Management provides discretionary portfolio management to individual and institutional clients through separately managed accounts and sub-advisory arrangements. The firm uses a combination of proprietary models and traditional analysis to implement tactical and long-term investment strategies.

Active portfolio management
user avatar

Keith S

Series 65

Santa Fe, NM

Market Gauge Asset Management

Keith Schneider is a financial advisor at Market Gauge Asset Management with 11 years of industry experience. He holds a Series 65 designation and has been with Market Gauge since 2015. Outside of investment advisory, he is CEO of Dataview LLC, a financial publishing and data analytics company, and is involved in software development through leadership roles at Wizard IP LLC and Picatinny Intellectual Partners. Market Gauge Asset Management provides discretionary portfolio management primarily to individual and institutional clients using a blend of proprietary, rules-based models and traditional analysis. The firm incorporates tactical and longer-term strategies and offers model-based trading signals through separately managed accounts and sub-advisory arrangements.

Active portfolio management
View complete list of advisors at this firm
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