Chicago, IL Office

Market Gauge Asset Management provides discretionary portfolio management primarily to individual clients (including high‑net‑worth individuals) and institutional clients through separately managed accounts and sub‑advisory arrangements. The firm creates investment policy statements, offers pre‑designed portfolio blends, and delivers model-based trading signals to third‑party platforms and institutional clients.

MGAM implements a blend of proprietary, rules‑based models licensed from affiliated firms and traditional analysis — fundamental, technical, quantitative and qualitative — and executes tactical, frequently traded strategies alongside longer‑term allocations. The firm may employ hedging and leverage in certain strategies, manages both asset‑based and performance‑fee accounts, and states policies to allocate opportunities equitably across differently‑structured client accounts.

Noteworthy aspects include the firm’s licensing relationship with Dataview LLC and MarketGaugePro (MarketGauge.com/MarketGaugePro.com), entities with overlapping ownership that supply many of MGAM’s proprietary models and trading signals; MGAM discloses and says it seeks to mitigate the resulting conflicts of interest. The brochure also discloses that some personnel have broker‑dealer or other outside financial affiliations and that MGAM provides non‑discretionary model services (including analysis on approximately $40 million of assets), while the firm does not position itself as a provider of standalone financial planning.