Billings, MT Office

Team
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Merit Financial Advisors logo

Merit Financial Advisors

Multi-team

Firm-wide stats for Merit Financial Advisors

Total advisors

287

Across 94 offices

Clients per advisor

70 High

Avg AUM per client

$897,421 High

HNW client ratio

22% Typical

About

Merit Financial Advisors is a multi‑team registered investment adviser with 264 advisors serving roughly 20,040 clients across 66 offices and managing about $23.9 billion in client assets. The firm provides coordinated wealth‑management services including asset management, financial planning, retirement plan advice and participant consulting, employee financial‑wellness programs, and educational workshops as described in its ADV brochure.

The firm’s investment approach centers on long‑term, diversified portfolios built from centrally managed “sleeves” and standard model allocations overseen by an internal Investment Management team and Investment Committee; advisors can customize models, use separate account managers, or manage accounts directly. Merit implements both discretionary and non‑discretionary authority, relies primarily on fundamental analysis (with technical and cyclical methods as supplementary tools), and uses third‑party platforms and an internally sponsored wrap program to support client account management and held‑away assets.

Noteworthy distinctions include that many of its investment advisor representatives are dually registered as broker‑dealer registered representatives and the firm maintains an affiliated broker‑dealer entity, arrangements the brochure highlights as creating potential conflicts between commission and advisory activities that are managed through supervisory and disclosure practices. The firm also offers specialized services less common among peers — including independent fiduciary and trustee services for ESOPs and other qualified plans, a defined wrap program available to legacy accounts, and disclosed business relationships (including a financial‑wellness provider and custodian referral arrangements) that the firm identifies and addresses in its compliance documents.

Based on Merit Financial Advisors

Expertise

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business ownership considerations

Based on Merit Financial Advisors

Occupation focus

Founder/Business Owner Retired Executive

Based on Merit Financial Advisors

Location

12 Avanta Way, Suite 1

Billings MT 59102

Advisors at this office

7

Advisors at this office

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Ryan G

CFP®, Series 66

Billings, MT

Merit Financial Advisors

Ryan Gomendi is a CFP® with 10 years of industry experience, currently serving as a financial advisor at Merit Financial Advisors since 2026. He previously worked at Commonwealth Financial Network and co-owns Kingdom Stewards Inc., a private entity facilitating securities, advisory, and insurance business. Merit Financial Advisors is a multi-team registered investment adviser with over 260 advisors serving clients nationwide. The firm offers coordinated wealth-management services and employs a long-term, diversified investment approach managed by an internal committee, allowing advisors to customize portfolios with discretionary or non-discretionary authority.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Founder/Business Owner Retired Executive
user avatar

Kaelen S

Series 65

Billings, MT

Merit Financial Advisors

Kaelen Shay is a Series 65 credentialed financial advisor at Merit Financial Advisors with five years of industry experience. Prior to joining Merit Financial Advisors, Shay worked at Strategic Retirement Plans and holds a background that includes roles in tax services and accounting. He is also a co-owner of Montana ToM, LLC, a local real estate management entity. Merit Financial Advisors is a multi-team registered investment adviser serving over 20,000 clients across 66 offices, managing approximately $23.9 billion in assets. The firm’s investment approach emphasizes long-term, diversified portfolios constructed from centrally managed sleeves and model allocations, with flexibility for customization by advisors.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Founder/Business Owner Retired Executive
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Robert H

CFP®, Series 66

Billings, MT

Merit Financial Advisors

Robert Harsha is a CFP® with 23 years of industry experience and is currently affiliated with Merit Financial Advisors. His prior experience includes roles at Strategic Retirement Plans, Commonwealth Financial Network, and Yellowstone Financial Group Inc., where he was also an owner. Merit Financial Advisors is a multi-team registered investment adviser with over 260 advisors serving more than 20,000 clients across 66 offices. The firm offers coordinated wealth-management services with an investment approach focused on long-term, diversified portfolios managed through centrally overseen models complemented by advisor customization.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Founder/Business Owner Retired Executive
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Amanda M

Series 65

Billings, MT

Merit Financial Advisors

Amanda Mc Allister is a financial advisor at Merit Financial Advisors with one year of industry experience. She holds a Series 65 designation and previously worked at Strategic Retirement Plans for four years and Ultra Graphics for seven years. Merit Financial Advisors is a multi-team registered investment adviser with 264 advisors serving over 20,000 clients across 66 offices and managing approximately $23.9 billion in client assets. The firm offers coordinated wealth-management services including asset management and financial planning, with an investment approach focused on long-term, diversified portfolios managed through centrally overseen models that advisors can customize.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Founder/Business Owner Retired Executive
user avatar

Isaiah B

Series 63, Series 66

Billings, MT

Merit Financial Advisors

Isaiah Broyles is a financial advisor at Merit Financial Advisors in Billings, MT, holding Series 63 and Series 66 licenses with four years of industry experience. His prior experience includes roles at Commonwealth Financial Network, Strategic Retirement Plans, Bank of America N.A., Merrill, and several other firms. Merit Financial Advisors is a multi-team registered investment adviser with over 260 advisors serving approximately 20,000 clients across multiple offices. The firm offers coordinated wealth management services, utilizing a long-term, diversified investment approach with customizable portfolio models overseen by an internal Investment Management team.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Founder/Business Owner Retired Executive
user avatar

Joshua M

Series 65

Montana, MT

Merit Financial Advisors

Joshua Monson is a financial advisor with Merit Financial Advisors, holding a Series 65 designation and beginning his advisory career in 2026. Prior to joining Merit, he spent 12 years working with Billings Public Schools. Merit Financial Advisors is a multi-team registered investment adviser with over 260 advisors serving more than 20,000 clients across numerous offices. The firm focuses on long-term, diversified portfolios managed through a combination of centrally managed models and advisor customization, offering a range of wealth-management services including asset management, financial planning, and retirement plan advice.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Founder/Business Owner Retired Executive
user avatar

Gabriel L

CFP®, PFS™, Series 66

Billings, MT

Merit Financial Advisors

Gabriel Lapito is a CFP® and PFS™ with 19 years of experience in the financial industry. He currently works at Merit Financial Advisors and previously spent 19 years at Strategic Retirement Plans and 19 years at Commonwealth Financial Network. He serves as president and director of Kingdom Stewards, Inc., an operating company for securities, investment advisory, and insurance business practices. Merit Financial Advisors is a multi-team registered investment adviser with 264 advisors serving over 20,000 clients across 66 offices. The firm focuses on long-term, diversified portfolios managed through centrally coordinated models, offering wealth management, retirement plan advice, and financial wellness programs.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Founder/Business Owner Retired Executive
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