Luxemburg, WI Main St Office

Midwestern Securities Trading Company serves a broad client base that includes individual investors (both non‑high‑net‑worth and high‑net‑worth), retirement plan sponsors, municipalities and school districts, charitable organizations, and community financial institutions. The firm offers financial planning and portfolio management services, sponsors model and wrap programs (Lighthouse and Beacon portfolios), provides ERISA 3(38) investment fiduciary services for retirement plans, and refers clients to third‑party money managers and custodial platforms.

The firm’s investment process combines discretionary model portfolios managed by an internal investment committee with non‑discretionary recommendations from its advisory representatives and discretionary management by selected third‑party managers via platforms such as Envestnet. Midwestern Securities relies on a mix of fundamental, technical and third‑party research, conducts periodic suitability reviews and account reviews, and may limit some advisors to model‑based services as part of its supervisory structure.

Compared with typical multi‑team firms, Midwestern Securities is notable for its dual broker‑dealer and investment adviser registration and for maintaining brokerage and insurance activities alongside advisory services; its representatives may receive commissions and insurance commissions (with firm disclosures and policies such as 12b‑1 rebates disclosed in the brochure). The firm also requires many advisory clients to direct brokerage to its affiliated broker‑dealer, operates a bank deposit sweep program that generates direct compensation (without reducing advisory fees), and has an unusually high client‑to‑advisor ratio — roughly 230 clients per advisor — relative to peers.