Moonshot Planning LLC

Moonshot Planning is a fee‑only independent advisory firm that works primarily with individuals, high‑net‑worth clients, and business owners through ongoing financial planning engagements. Services include combined financial planning and investment management, limited‑scope recommendations delivered through the Club Money app, and optional tax and bookkeeping add‑ons for clients with active planning agreements.

The firm delivers investment management on a non‑discretionary basis and states $1,224,888 in non‑discretionary assets under management, using methods that include fundamental analysis, Modern Portfolio Theory, and a mix of passive and active funds (with socially conscious options when requested). Financial planning work includes written plans and scenario projections to evaluate a client’s likelihood of meeting goals, with ongoing monitoring and periodic reviews rather than discretionary trading authority.

Moonshot’s business model differs from many peers in several ways: it charges recurring fixed planning fees rather than a standard percentage‑of‑AUM fee, offers integrated bookkeeping and tax coordination (with tax returns prepared by an unaffiliated firm, Uprise, and bookkeeping access limited to read‑only), and the principal operates a separate entity, Moonshot Collective, that provides content, marketing, and fractional CFO consulting to businesses—arrangements the brochure discloses as potential conflicts of interest and describes how they are managed.