Atlanta, GA West Paces Ferry Rd Office

Team
Updated today
New Edge Wealth logo

New Edge Wealth

Multi-team

Firm-wide stats for New Edge Wealth

Total advisors

152

Across 33 offices

Clients per advisor

24 Very Low

Avg AUM per client

$5,203,239 Very High

HNW client ratio

43% High

About

New Edge Wealth primarily serves ultra-high-net-worth individuals and families, along with family offices, foundations, trusts and other institutional clients. The firm provides a range of advisory services including wealth strategy and financial planning, discretionary and non-discretionary portfolio management, unified managed accounts and institutional consulting, and also advises on private pooled vehicles.

The firm emphasizes asset allocation and investor behavior as primary drivers of returns and tailors portfolios through its Private Wealth Advisers, combining independent managers, model strategies and proprietary NewEdge Investment Solutions. New Edge integrates third‑party model platforms (including SMArtX and Vise) and technology tools — including AI-assisted analytics — as supplements to adviser judgment, with human review and supervisory controls for AI output.

New Edge’s structure includes several affiliated businesses that affect how services are delivered: an affiliated broker‑dealer that can implement commission-based transactions and a trust company that can provide custody and trustee services. It also engages in less-common practices for multi-team firms — such as offering structured‑note strategies, accepting performance‑based fees in limited circumstances, managing private pooled vehicles, and making insurance products available through affiliated insurance agencies and licensed agents.

Based on New Edge Wealth

Expertise

Private / alternative investments Options & derivatives strategies Wealth management ESG / Sustainable investing

Based on New Edge Wealth

Occupation focus

Executive Founder/Business Owner

Based on New Edge Wealth

Location

1380 West Paces Ferry Rd

Atlanta GA 30327

Advisors at this office

5

Advisors at this office

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Roland P

Series 63, Series 65

Atlanta, GA

New Edge Wealth

Roland Pritchett is a financial advisor at New Edge Wealth with 34 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including JPMorgan Chase Bank, J.P. Morgan Securities, UBS Financial Services, and Morgan Stanley. He is the managing member of Baldwin Investment Management LLC, an entity he established to manage revenue from his private wealth management clients. New Edge Wealth primarily serves ultra-high-net-worth individuals, families, and institutional clients, offering advisory services that include wealth strategy, portfolio management, and institutional consulting. The firm emphasizes asset allocation and investor behavior, using a combination of independent managers, model strategies, and proprietary solutions supported by technology and AI-assisted analytics.

Private / alternative investments Options & derivatives strategies Wealth management ESG / Sustainable investing Executive Founder/Business Owner
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Andrew N

Series 66

Atlanta, GA

New Edge Wealth

Andrew Noble is a financial advisor at New Edge Wealth in Atlanta, GA, with seven years of industry experience. He holds a Series 66 designation and has worked previously at JPMorgan Chase Bank, J.P. Morgan Securities, Charles Schwab, and Priority One Financial Services. New Edge Wealth primarily serves ultra-high-net-worth individuals, families, family offices, foundations, trusts, and other institutional clients. The firm offers a range of advisory services focused on asset allocation and investor behavior, using a combination of independent managers, model strategies, proprietary solutions, and technology tools including AI-assisted analytics.

Private / alternative investments Options & derivatives strategies Wealth management ESG / Sustainable investing Executive Founder/Business Owner

Alexander W

Series 63, Series 65

Atlanta, GA

New Edge Wealth

Alexander Watts is a Senior Financial Advisor at Merrill Lynch Wealth Management, specializing in providing financial guidance and tailored advice to high-net-worth clients. With over 15 years of experience, he works closely with a select group of clients, primarily business owners and entrepreneurs, to address their specific wealth management needs. Alex leverages access to Bank of America's resources to offer comprehensive investment banking solutions including business sales, mergers, acquisitions, ESOPs, and recapitalization services. Prior to his current role, Alex served as a Private Banker with J.P. Morgan in Atlanta and spent five years as an Investment Analyst with GenSpring Family Offices. He holds a B.A. in Economics with an emphasis in Finance from Emory University and an M.B.A. in Finance from the Robinson College of Business at Georgia State University. Alex is also a Personal Investment Advisor (PIA). An Atlanta native, Alex is actively involved in various civic and philanthropic organizations. His roles include Co-Chair of the Emory Entrepreneur Network, Board member of the Trust for Public Land, and Legacy Advisor to the Children's Healthcare of Atlanta Foundation. He has also served on boards for Intown Collaborative Ministries, Goodwill Industries, and Morningside Presbyterian Church. Alex resides in the Morningside area of Atlanta with his wife, daughter, and two sons.

Wealth management Business exit / sale strategy Business sale tax planning Private / alternative investments ESG / Sustainable investing Founder/Business Owner
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Paul I

Series 63, Series 65

Atlanta, GA

New Edge Wealth

Paul Izlar is a financial advisor at NewEdge Wealth with 27 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Keelan Capital and Forte. NewEdge Wealth serves ultra-high-net-worth individuals, families, foundations, endowments, and other institutional or charitable clients. The firm offers comprehensive advisory services and employs an investment process focused on asset allocation and investor behavior, utilizing a combination of model strategies, separately managed accounts, and proprietary investment solutions.

Private / alternative investments Options & derivatives strategies Wealth management ESG / Sustainable investing Executive Founder/Business Owner
user avatar

Mary Clare B

Series 66

Atlanta, GA

New Edge Wealth

Mary Clare Breyel is a financial advisor at NewEdge Wealth with three years of industry experience. She holds a Series 66 designation and has previously worked at JPMorgan Chase Bank, J.P. Morgan Securities, and Morgan Stanley. NewEdge Wealth primarily serves ultra-high-net-worth individuals and families, as well as foundations, endowments, and other institutional or charitable clients. The firm offers comprehensive advisory services and employs an investment process that emphasizes asset allocation and investor behavior across a range of strategies and alternative exposures.

Private / alternative investments Options & derivatives strategies Wealth management ESG / Sustainable investing Executive Founder/Business Owner
View complete list of advisors at this office
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