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Nicholas Hoffman & Company, LLC

Updated today

Client AUM

$7,823,712,677

Clients

399

Advisors

13

across 2 offices

About

Nicholas Hoffman & Company provides financial planning, portfolio management, family office services and retirement-plan consulting to individuals — including high‑net‑worth families — as well as trusts, foundations, private funds and estates. The firm offers standalone planning or ongoing advisory relationships delivered on either a discretionary or non‑discretionary basis.

NHCO develops individualized Financial Profiles and Investment Plans and typically implements them through mutual funds, ETFs, separate account managers and selected private investments such as private equity, private debt and real estate. The firm manages both individual portfolios and pooled vehicles and, unusually for peers in its category, uses performance‑based fee arrangements for eligible investors in certain private funds.

A distinctive feature is NHCO’s role as lead investment sub‑advisor to an affiliated lower‑middle‑market private equity fund that primarily invests in externally managed portfolio funds, where the firm has delegated discretionary authority over sourcing and investment recommendations. NHCO combines that pooled‑vehicle activity with family‑office coordination, separate‑manager oversight, and written policies (including a Code of Ethics) intended to disclose and mitigate allocation and performance‑fee conflicts.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Family office services

Expertise

Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Family Business

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Fee options

Fixed

Fixed fees for financial planning services are negotiated and normally in the form of a fixed fee; specific amounts not clearly stated.

Percentage

$0 - $1,000,000: 1.25% $1,000,001 - $3,000,000: 1.00% $3,000,001 - $5,000,000: 0.75% $5,000,001 - $10,000,000: 0.50% $10,000,001 - $20,000,000: 0.40% $20,000,001+: 0.30%

Performance-based

Performance-based fees apply to certain private funds, e.g., NHCO Lower Middle Market PE I, LP with carried interest of 5% of distributions exceeding preferred return; eligibility requires at least $1.1 million AUM or $2.2 million net worth.

Other

Minimum fee: Minimum fees and minimum portfolio values may be negotiated or applied based on client agreements; specific amounts differ by client and are not clearly stated.

Main office

See office

Two Midtown Plaza, 1349 West Peachtree Street St. NW, Suite 1050

Atlanta GA 30309-2929

Advisors at this office

9

Most active in

Alabama · California · Florida · Georgia · Illinois · Louisiana · Mississippi · New Hampshire · North Carolina · South Carolina · Tennessee · Texas

Also doing business as

Family Cfo, LLC · Nicholas Hoffman & Company, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brian Q

Series 65

Atlanta, GA

Nicholas Hoffman & Company, LLC

Brian Quintana Guzman is a Series 65 licensed advisor with Nicholas Hoffman & Company, LLC, based in Atlanta, GA. He has five years of industry experience, all with his current firm. Prior to joining Nicholas Hoffman & Company, his background includes roles at Modments Manufacturing & Co, IndustryPro, and Park Simple. Nicholas Hoffman & Company provides financial planning, portfolio management, family office services, and retirement-plan consulting to individuals, high-net-worth families, trusts, foundations, private funds, and estates. The firm offers customized financial profiles and investment plans utilizing mutual funds, ETFs, separate account managers, and selected private investments, and also serves as lead investment sub-advisor to an affiliated private equity fund.

Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Family Business
user avatar

Cameron S

Series 66

Atlanta, GA

Nicholas Hoffman & Company, LLC

Cameron Simonds is a financial advisor with Nicholas Hoffman & Company, LLC in Atlanta, GA. He holds a Series 66 designation and has 18 years of industry experience. He has been with Nicholas Hoffman & Company since 2013. Nicholas Hoffman & Company provides financial planning, portfolio management, family office services, and retirement-plan consulting to individuals, high-net-worth families, trusts, foundations, private funds, and estates. The firm offers customized investment plans using mutual funds, ETFs, separate account managers, and selected private investments, and manages both individual and pooled portfolios with performance-based fee arrangements for certain private funds.

Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Family Business
user avatar

Lloyd F

CFA®, Series 65

Atlanta, GA

Nicholas Hoffman & Company, LLC

Lloyd Flood is a CFA® charterholder and Series 65 licensed advisor with eight years of industry experience. He has worked at Nicholas Hoffman & Company, LLC since 2017 and previously spent 22 years with ING/Voya. Mr. Flood volunteers on the First Presbyterian Atlanta Investment Management Committee, contributing to portfolio strategy and manager oversight. Nicholas Hoffman & Company provides financial planning, portfolio management, family office services, and retirement-plan consulting to individuals— including high-net-worth families— as well as trusts, foundations, private funds, and estates. The firm develops individualized financial profiles and investment plans, employing a variety of investment vehicles and offering performance-based fee arrangements for certain private funds.

Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Family Business
user avatar

Gary M

CFA®, Series 63, Series 65

Atlanta, GA

Nicholas Hoffman & Company, LLC

Gary Martin is a CFA® charterholder with 23 years of industry experience. He has worked at Nicholas Hoffman & Company, LLC since 2009. The firm provides financial planning, portfolio management, family office services, and retirement-plan consulting to individuals, including high-net-worth families, as well as trusts, foundations, private funds, and estates. Nicholas Hoffman & Company develops individualized financial profiles and investment plans, typically implementing them through mutual funds, ETFs, separate account managers, and selected private investments, while also serving as lead investment sub-advisor to an affiliated lower-middle-market private equity fund.

Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Family Business
user avatar

Nicholas H

Series 63, Series 65

Atlanta, GA

Nicholas Hoffman & Company, LLC

Nicholas Hoffman is a financial advisor with Nicholas Hoffman & Company, LLC in Atlanta, GA, holding Series 63 and Series 65 credentials and with 18 years of industry experience. He has been with Nicholas Hoffman & Company since 2007. Outside of his advisory role, he serves in a non-paid, non-voting leadership capacity with Investments Unlimited, LLC, a local investment group focused on collaborative investing activities. Nicholas Hoffman & Company provides financial planning, portfolio management, family office services, and retirement-plan consulting to individuals, high-net-worth families, trusts, foundations, private funds, and estates. The firm employs individualized financial profiles and investment plans, implementing them through a mix of mutual funds, ETFs, separate account managers, and selected private investments, including private equity and private debt, and offers performance-based fee arrangements for eligible private fund investors.

Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Family Business
user avatar

Alexander G

Series 63, Series 65

Atlanta, GA

Nicholas Hoffman & Company, LLC

Alexander Gambrell is a financial advisor at Nicholas Hoffman & Company, LLC with 21 years of industry experience. He has been with the firm since 2009 and holds Series 63 and Series 65 licenses. Nicholas Hoffman & Company offers financial planning, portfolio management, family office services, and retirement-plan consulting to individuals, high-net-worth families, trusts, foundations, private funds, and estates. The firm employs a range of investment vehicles and uses both discretionary and non-discretionary advisory approaches, including performance-based fee arrangements for certain private funds.

Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Family Business
user avatar

Jeffrey B

CFA®, Series 63, Series 65

Atlanta, GA

Nicholas Hoffman & Company, LLC

Jeffrey Buck is a CFA® charterholder with 10 years of industry experience. He has worked at Nicholas Hoffman & Company, LLC since 2021 and previously was employed at Diversified Trust Co for six years. Nicholas Hoffman & Company provides financial planning, portfolio management, family office services, and retirement-plan consulting to individuals, including high-net-worth families, as well as trusts, foundations, private funds, and estates. The firm offers tailored financial profiles and investment plans, implementing them through various investment vehicles and occasionally using performance-based fee arrangements for certain private funds.

Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Family Business
user avatar

Eleanor Q

Series 63, Series 65

Atlanta, GA

Nicholas Hoffman & Company, LLC

Eleanor Quarles is a financial advisor at Nicholas Hoffman & Company, LLC with 17 years of industry experience. She holds Series 63 and Series 65 designations and has been with the firm since 2007. Nicholas Hoffman & Company provides financial planning, portfolio management, family office services, and retirement-plan consulting to individuals, including high-net-worth families, as well as trusts, foundations, private funds, and estates. The firm offers customized investment solutions and manages both individual portfolios and pooled vehicles, using performance-based fee arrangements for certain private funds.

Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Family Business

Russ W

CFP®

Atlanta, GA

Nicholas Hoffman & Company, LLC

I’ve served as a personal financial planner for a quarter century. I’ve worked in multiple roles, including leadership positions, but I’ve always served as a client relationship advisor. I’ve worked for very large firms, and I’ve co-owned a startup which developed into a leading multi-state firm. Today, I own and operate a boutique firm designed to offer concierge family office services and trusted financial guidance to select individuals and families. Wood Family Wealth Advisory, LLC is a Registered Investment Advisor. We offer comprehensive, fee-only, financial planning and investment management. Russ Wood is a CERTIFIED FINANCIAL PLANNER® practitioner who holds a Master of Science degree in Financial Planning and a diploma in Executive Coaching. Russ is also a former engineer and a veteran of the U.S. Navy.

Family Business Business succession planning Business Financial Management Military & Veterans
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Aaron J

Series 63, Series 65

Atlanta, GA

Nicholas Hoffman & Company, LLC

Aaron Jeffries is a financial advisor at Nicholas Hoffman & Company, LLC with nine years of industry experience. He previously worked at SunTrust Investment Services and was self-employed before joining his current firm. Nicholas Hoffman & Company provides financial planning, portfolio management, family office services, and retirement-plan consulting to individuals, high-net-worth families, trusts, foundations, private funds, and estates. The firm offers both discretionary and non-discretionary advisory relationships and is notable for its role as lead investment sub-advisor to an affiliated lower-middle-market private equity fund and for using performance-based fee arrangements in certain private funds.

Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Family Business
user avatar

Nirvanna S

CFP®, Series 65

Atlanta, GA

Nicholas Hoffman & Company, LLC

Nirvanna Silva Novelo is a CFP® and holds a Series 65 license with two years of industry experience. She has been with Nicholas Hoffman & Company, LLC since 2022. Nicholas Hoffman & Company provides financial planning, portfolio management, family office services, and retirement-plan consulting to individuals, including high-net-worth families, as well as trusts, foundations, private funds, and estates. The firm offers customized Financial Profiles and Investment Plans implemented through a range of investment vehicles and is notable for its use of performance-based fee arrangements and its role as lead investment sub-advisor to an affiliated private equity fund.

Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Family Business
user avatar

Cole K

Series 65

Atlanta, GA

Nicholas Hoffman & Company, LLC

Cole Kliphouse is a financial advisor at Nicholas Hoffman & Company, LLC with one year of industry experience. He holds a Series 65 designation and has held various roles including positions at Clemson University and University of North Georgia. Outside of his advisory work, he was involved with Dock Boys of Lake Keowee. Nicholas Hoffman & Company provides financial planning, portfolio management, family office services, and retirement-plan consulting to individuals, high-net-worth families, trusts, foundations, private funds, and estates. The firm offers tailored financial profiles and investment plans, utilizing mutual funds, ETFs, separate accounts, and selected private investments, and serves as lead investment sub-advisor to a lower-middle-market private equity fund.

Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Family Business
user avatar

Carey B

CFA®

Atlanta, GA

Nicholas Hoffman & Company, LLC

Carey Blakley is a CFA® charterholder with four years of industry experience, currently serving at Nicholas Hoffman & Company, LLC since 2014. The firm provides financial planning, portfolio management, family office services, and retirement-plan consulting to individuals, high-net-worth families, trusts, foundations, private funds, and estates. Nicholas Hoffman & Company develops individualized financial profiles and investment plans, implementing them through a mix of mutual funds, ETFs, separate account managers, and selected private investments, and is notable for its use of performance-based fee arrangements for certain private fund investors.

Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Family Business
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