Golden Valley, MN Office

Nicolet Advisory Services provides retirement plan consulting and investment management to plan sponsors and fiduciaries, primarily for 401(k) and 403(b) plans. Services described in the brochure include drafting and annually reviewing investment policy statements, ongoing investment selection and monitoring, benchmarking, plan search support, and participant education and rollover assistance.

Investment research and manager selection are performed by an internal Nicolet Wealth Investment Research Team and overseen by a Nicolet Wealth Management Investment Committee, using a mix of fundamental and technical analysis and third‑party research sources (e.g., Schwab, Fidelity, Northern Trust, Morningstar). When engaged as an investment manager the firm accepts discretionary ERISA Section 3(38) fiduciary authority for plan-level implementation and coordinates custody through Vestwell and its sub‑custodian Matrix Trust Company.

The firm is wholly owned by Nicolet Bankshares, Inc. (NYSE: NIC) and operates under common control with Nicolet National Bank, an ownership structure the brochure discloses and ties to potential conflicts when bank services are recommended. Nicolet also reports serving less common client segments for firms its size—banking/thrift institutions and state or municipal plan sponsors—which distinguishes its client mix from many multi‑team peers.