Nicolet Wealth Management logo

Nicolet Wealth Management

Updated today

Client AUM

$2,805,258,821

Clients

3,791

Advisors

49

across 9 offices

About

Nicolet Advisory Services provides retirement plan consulting and investment management to plan sponsors and fiduciaries, primarily for 401(k) and 403(b) plans. Services described in the brochure include drafting and annually reviewing investment policy statements, ongoing investment selection and monitoring, benchmarking, plan search support, and participant education and rollover assistance.

Investment research and manager selection are performed by an internal Nicolet Wealth Investment Research Team and overseen by a Nicolet Wealth Management Investment Committee, using a mix of fundamental and technical analysis and third‑party research sources (e.g., Schwab, Fidelity, Northern Trust, Morningstar). When engaged as an investment manager the firm accepts discretionary ERISA Section 3(38) fiduciary authority for plan-level implementation and coordinates custody through Vestwell and its sub‑custodian Matrix Trust Company.

The firm is wholly owned by Nicolet Bankshares, Inc. (NYSE: NIC) and operates under common control with Nicolet National Bank, an ownership structure the brochure discloses and ties to potential conflicts when bank services are recommended. Nicolet also reports serving less common client segments for firms its size—banking/thrift institutions and state or municipal plan sponsors—which distinguishes its client mix from many multi‑team peers.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Retirement income strategy Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner

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Fee options

Percentage

0.60% annually

Main office

See office

111 N Washington Street

Green Bay WI 54301

Advisors at this office

41

Most active in

Arizona · California · Florida · Illinois · Indiana · Iowa · Michigan · Minnesota · Montana · North Carolina · Ohio · South Carolina · Tennessee · Texas · Utah · Washington · Wisconsin

Also doing business as

Nicolet Advisory Services, LLC · Nicolet Wealth Management · Nicolet Wealth Management, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jason S

Series 66

Green Bay, WI

Nicolet Wealth Management

Jason Strandberg is a financial advisor at Nicolet Wealth Management with 20 years of industry experience. He holds the Series 66 designation and has previously worked at MidWestOne, LPL Financial, Cetera, and Great Western Bank. Nicolet Advisory Services provides retirement plan consulting and investment management primarily for 401(k) and 403(b) plan sponsors and fiduciaries. The firm’s investment approach combines fundamental and technical analysis with third-party research and offers discretionary ERISA Section 3(38) fiduciary authority for plan-level implementation.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Chad T

CFP®, Series 63, Series 65

West Des Moines, IA

Nicolet Wealth Management

Chad Terry is a CFP® professional with 27 years of industry experience, currently affiliated with Nicolet Wealth Management in West Des Moines, IA. His prior roles include positions at Legacy Financial Group, Brokers International Financial Services, AMERIPRISE FINANCIAL SERVICES, and Blackrock Investments. Terry serves on the board of Revelton Distilling Company and Junior Achievement of Central Iowa. Nicolet Advisory Services provides retirement plan consulting and investment management primarily for 401(k) and 403(b) plan sponsors and fiduciaries. The firm performs investment research and manager selection through an internal team and oversees plan implementation with discretionary fiduciary authority.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Parker O

Series 65

Green Bay, WI

Nicolet Wealth Management

Parker Olson is a financial advisor at Nicolet Wealth Management in Green Bay, WI, holding a Series 65 credential with two years of industry experience. His prior work includes roles at Jewelers Mutual Group and Festival Foods. Nicolet Advisory Services provides retirement plan consulting and investment management primarily for 401(k) and 403(b) plan sponsors and fiduciaries. The firm’s investment approach combines fundamental and technical analysis supported by internal research and third-party sources.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Thomas H

CFP®, Series 65

Green Bay, WI

Nicolet Wealth Management

Thomas Hart is a CFP® and holds a Series 65 license with three years of experience in the financial services industry. He has worked at Nicolet Wealth Management since 2023 and previously held roles at Power Home Remodeling Group and Business Talent Group. Nicolet Wealth Management provides retirement plan consulting and investment management services primarily for 401(k) and 403(b) plan sponsors and fiduciaries. The firm employs an internal research team and an investment committee to oversee manager selection and portfolio implementation, offering discretionary fiduciary services under ERISA Section 3(38).

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Anthony W

CFA®, Series 63

Green Bay, WI

Nicolet Wealth Management

Anthony Wilhelms is a CFA® charterholder with 14 years of industry experience, currently serving as a financial advisor at Nicolet Wealth Management in Green Bay, WI. He has worked at Nicolet Wealth Management since 2016 and previously at Private Client Services from 2018 to 2020. Wilhelms is also a representative for Nicolet Advisory Services, LLC. Nicolet Advisory Services specializes in retirement plan consulting and investment management for plan sponsors and fiduciaries, primarily focusing on 401(k) and 403(b) plans. The firm employs an internal investment research team and a management committee, offering a combination of fundamental and technical analysis and discretionary fiduciary services, and serves a client base that includes banking institutions and municipal plan sponsors.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Nathan O

Series 65

Green Bay, WI

Nicolet Wealth Management

Nathan Ongemach is a financial advisor at Nicolet Wealth Management in Green Bay, WI, holding a Series 65 designation with five years of industry experience. His prior roles include positions at Nicolet Advisory Services, Private Client Services, Nicolet National Bank, and Associated Bank N.A. Nicolet Advisory Services specializes in retirement plan advisory and consulting for plan sponsors and fiduciaries, focusing primarily on participant-directed defined-contribution plans such as 401(k) and 403(b) arrangements. The firm provides services including investment policy statement preparation and review, investment selection and monitoring, participant education, benchmarking, and plan service provider support.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Jason S

Series 65

Marinette, WI

Nicolet Wealth Management

Jason Smerchek is a financial advisor with Nicolet Wealth Management in Marinette, WI, holding a Series 65 credential and eight years of industry experience. He has been with Nicolet Advisory Services since 2018 and previously worked at Nicolet National Bank for 12 years. Nicolet Advisory Services provides retirement plan consulting and investment management primarily for 401(k) and 403(b) plan sponsors and fiduciaries. The firm’s approach includes drafting and reviewing investment policy statements, ongoing investment monitoring, benchmarking, and participant education, supported by an internal investment research team and oversight committee.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
user avatar

Natalie M

Series 66

Green Bay, WI

Nicolet Wealth Management

Natalie Mc Neal is a financial advisor with Nicolet Wealth Management in Green Bay, WI. She holds the Series 66 designation and has been in the industry for less than one year. Prior to joining the firm, her experience includes roles at Private Client Services and several short-term positions across various businesses. Nicolet Advisory Services provides retirement plan consulting and investment management primarily for 401(k) and 403(b) plan sponsors and fiduciaries. The firm’s investment approach includes internal research and oversight by an investment committee, offering discretionary fiduciary authority and serving a diverse client base including banking institutions and municipal plan sponsors.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
user avatar

Mary H

Series 63, Series 65

Conrad, IA

Nicolet Wealth Management

Mary Hines is a financial advisor with Nicolet Wealth Management, holding Series 63 and Series 65 licenses and bringing nine years of industry experience. She previously worked at LPL Financial LLC from 2016 to 2026 before joining Nicolet Wealth Management. Nicolet Wealth Management provides retirement plan consulting and investment management services primarily for 401(k) and 403(b) plan sponsors and fiduciaries. The firm’s investment process includes research and manager selection performed by an internal team and overseen by an investment committee, utilizing both fundamental and technical analysis alongside third‑party research sources.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
user avatar

Jared L

Series 65

Green Bay, WI

Nicolet Wealth Management

Jared Lawatsch is a financial advisor at Nicolet Wealth Management in Green Bay, WI, holding a Series 65 designation with two years of industry experience. He has been with Nicolet Wealth Management since 2022 and previously worked in educational roles at the University of Wisconsin - Eau Claire and Neenah High School. Nicolet Advisory Services provides retirement plan advisory and consulting primarily for participant-directed defined-contribution plans such as 401(k) and 403(b) arrangements, offering services including investment policy statement preparation, ongoing monitoring, participant education, and plan service provider support. The firm acts as an ERISA investment manager with discretionary authority and coordinates fiduciary services through Vestwell.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Dirk O

Series 63, Series 66

Iowa City, IA

Nicolet Wealth Management

Dirk Ockerlander is a financial advisor at Nicolet Wealth Management with 29 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Fidelity, TIAA-CREF, LPL Financial, MidwestOne Bank, and Private Client Services. Nicolet Advisory Services specializes in retirement plan consulting and investment management, primarily serving plan sponsors and fiduciaries of 401(k) and 403(b) plans. The firm utilizes internal investment research combined with third-party analysis and serves a diverse client base that includes banking institutions and public sector plan sponsors.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
user avatar

April M

Series 66

Green Bay, WI

Nicolet Wealth Management

April Moeller is a financial advisor with Nicolet Wealth Management, holding a Series 66 designation and two years of industry experience. She previously worked at Nicolet National Bank for 25 years. Outside of her advisory role, Moeller serves as an Emergency Medical Responder for the towns of Bailey’s Harbor and Egg Harbor and participates in financial management for the Egg Harbor Firefighter’s Inc., a nonprofit supporting the local fire department. Nicolet Advisory Services focuses on retirement plan advisory and consulting for defined-contribution plans such as 401(k) and 403(b) arrangements, providing investment policy development, ongoing monitoring, participant education, and fiduciary services through a coordinated team approach.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Michelle K

Series 63, Series 65

Green Bay, WI

Nicolet Wealth Management

Michelle Krause is a financial advisor with Nicolet Wealth Management in Green Bay, WI, holding Series 63 and Series 65 licenses and eight years of industry experience. Her prior roles include positions at Robert Baird & Co., J.P. Morgan Securities, and Empower Financial Services. Nicolet Advisory Services specializes in retirement plan consulting and investment management for plan sponsors and fiduciaries, focusing primarily on 401(k) and 403(b) plans. The firm employs an internal investment research team and Investment Committee to guide manager selection and accepts discretionary fiduciary authority for plan implementation.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
user avatar

Dana M

ChFC®, Series 63, Series 66

Green Bay, WI

Nicolet Wealth Management

Dana Mc Vey is a financial advisor at Nicolet Wealth Management in Green Bay, WI, with eight years of industry experience. She holds Series 63 and Series 66 credentials and has worked previously at LPL Financial LLC and Capital Credit Union. Mc Vey is also a notary public in Wisconsin. Nicolet Wealth Management provides retirement plan advisory and consulting services primarily to participant-directed defined-contribution plans such as 401(k) and 403(b) arrangements, offering investment policy preparation, monitoring, participant education, and fiduciary services through a structured investment oversight process.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
user avatar

Henry P

Series 63, Series 65

Green Bay, WI

Nicolet Wealth Management

Henry Pfeifer is a financial advisor at Nicolet Wealth Management in Petoskey, MI, holding Series 63 and Series 65 licenses with five years of industry experience. His prior roles include positions at Fifth Third Securities and Fifth Third Bank. Outside of his advisory work, he serves as president of a local adult hockey league and is involved with the Petoskey Area Hockey Association, supporting youth hockey teams. Nicolet Advisory Services provides retirement plan advisory and consulting primarily for participant-directed defined-contribution plans such as 401(k) and 403(b) arrangements. The firm offers services including investment policy statement preparation, ongoing investment monitoring, participant education, and plan service provider support, operating with discretionary authority in ERISA investment management.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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