Spanish Fork, UT Office

NorthAvenue serves individual investors and trusts, including high‑net‑worth clients, by providing comprehensive financial planning and investment management through its Inclusive Engagements and shorter Financial Tune‑Up engagements. The firm serves as a fiduciary for retirement accounts and generally leaves implementation discretion to clients unless a discretionary mandate is granted.

The firm's investment process combines fundamental and behavioral analysis with an asset‑allocation framework derived from Modern Portfolio Theory, favoring no‑load mutual funds, index ETFs, U.S. government bonds and periodic rebalancing. NorthAvenue may engage an independent manager, Asset Dedication, to implement strategies on a discretionary basis while retaining ongoing oversight and client reporting responsibilities.

Notably, NorthAvenue operates on a fee‑only, fixed‑fee model rather than charging percentage‑of‑assets fees and advertises third‑party ratings, both practices that are uncommon among its peers. The firm’s commercial relationship with Asset Dedication includes breakpoint discounts that can influence where assets are placed, and NorthAvenue was acquired by Mercer Global Advisors in June 2026, with client assignments and a planned wind‑down of the standalone advisory business in process.