Northrock Partners, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$12,042,178,550
Clients
4,778
Advisors
92
across 20 offices
About
NorthRock Partners provides comprehensive wealth management and advisory services to individuals (including high-net-worth clients), trusts, estates, retirement plans, charitable organizations, and business entities. Services delivered through its wrap-fee Advisory Services Program include financial planning, portfolio management (discretionary and non-discretionary), and retirement-plan consulting, and the firm may serve ERISA plan clients in either a 3(21) or 3(38) capacity.
The firm describes a tailored, holistic investment approach rooted in broad asset allocation, diversification, and periodic rebalancing, and frequently uses Independent Managers to implement strategies while maintaining ongoing oversight. NorthRock also integrates private market allocations, including privately placed pooled vehicles and illiquid investments, into client portfolios where appropriate and uses AI and other automated tools to support tax-aware investing, risk assessment, and portfolio monitoring while retaining human review of recommendations.
NorthRock is notable among peers for sponsoring and advising private funds and accepting performance-based compensation (including carried interest) for certain fund investors, with private-fund and fund-level fees potentially included within client Program accounts. The firm also has affiliated tax and accounting services (NorthRock Partners Tax Services, LLC and Private Tax Services, LLC), employees who are licensed insurance agents, and strategic revenue-sharing relationships with managers such as CIO Capital Group, Coller, and other private-market partners—arrangements the firm discloses as creating potential conflicts that it addresses through its policies and oversight.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Flat fees ranging from $500 to $10,000 for retirement plan services, depending on the scope of service
0.50% to 1.50% annually, depending upon size, nature and complexity of the client relationship
Performance-based fees and carried interest from certain private funds sponsored or advised by NorthRock, applicable to qualified clients/investors, with terms described in fund offering documents
Minimum fee: Minimum Program Fee of $5,000 per year, waivable or adjustable at NorthRock's sole discretion
Main office
See office225 South Sixth Street, Suite 1400
Minneapolis MN 55402
Advisors at this office
36
Offices (20)
Minneapolis, MN
225 South Sixth Street Suite 1400, Minneapolis, MN 55402
36 advisors
Roseville, CA
3741 Douglas Blvd Suite 290, Roseville, CA 95661
18 advisors
Elm Grove, WI
13230 Watertown Plank Rd, Elm Grove, WI 53122
5 advisors
San Francisco, CA
432 Clay Street, San Francisco, CA 94111
5 advisors
Madison, WI
1241 John Q Hammons Dr. #501, Madison, WI 53717
4 advisors
Most active in
Arizona · California · Colorado · Connecticut · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · South Carolina · South Dakota · Tennessee · Texas · Utah · Virginia · Washington · Wisconsin
Also doing business as
3 Tactical Advisor, LLC · Lifestage Wealth Management · Lifestage Wealth Management Group · Northrock Partners, LLC · Orpheus Wealth Management, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Advisors at this firm
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