Madison, WI Office

Team
Updated today
Northrock Partners, LLC logo

Northrock Partners, LLC

Multi-team

Firm-wide stats for Northrock Partners, LLC

Total advisors

94

Across 20 offices

Clients per advisor

51 Typical

Avg AUM per client

$2,520,339 Very High

HNW client ratio

47% Very High

About

NorthRock Partners provides comprehensive wealth management and advisory services to individuals (including high-net-worth clients), trusts, estates, retirement plans, charitable organizations, and business entities. Services delivered through its wrap-fee Advisory Services Program include financial planning, portfolio management (discretionary and non-discretionary), and retirement-plan consulting, and the firm may serve ERISA plan clients in either a 3(21) or 3(38) capacity.

The firm describes a tailored, holistic investment approach rooted in broad asset allocation, diversification, and periodic rebalancing, and frequently uses Independent Managers to implement strategies while maintaining ongoing oversight. NorthRock also integrates private market allocations, including privately placed pooled vehicles and illiquid investments, into client portfolios where appropriate and uses AI and other automated tools to support tax-aware investing, risk assessment, and portfolio monitoring while retaining human review of recommendations.

NorthRock is notable among peers for sponsoring and advising private funds and accepting performance-based compensation (including carried interest) for certain fund investors, with private-fund and fund-level fees potentially included within client Program accounts. The firm also has affiliated tax and accounting services (NorthRock Partners Tax Services, LLC and Private Tax Services, LLC), employees who are licensed insurance agents, and strategic revenue-sharing relationships with managers such as CIO Capital Group, Coller, and other private-market partners—arrangements the firm discloses as creating potential conflicts that it addresses through its policies and oversight.

Based on Northrock Partners, LLC

Expertise

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy

Based on Northrock Partners, LLC

Occupation focus

Founder/Business Owner Retired Executive

Based on Northrock Partners, LLC

Demographic focus

Approaching retirement Established Professionals

Based on Northrock Partners, LLC

Location

1241 John Q Hammons Dr., #501

Madison WI 53717

Advisors at this office

4

Advisors at this office

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Alyssa B

Series 66

Madison, WI

Northrock Partners, LLC

Alyssa Brinkman is a financial advisor at NorthRock Partners, LLC in Madison, WI, holding a Series 66 credential with three years of industry experience. She previously worked at MML Investors Services LLC, MassMutual Life Insurance Co., and Charles Schwab & Co., Inc. Outside of her advisory role, Brinkman has experience in education operations and enrollment. NorthRock Partners provides comprehensive wealth management and advisory services to individuals, trusts, estates, retirement plans, charitable organizations, and business entities. The firm employs a tailored, holistic investment approach emphasizing broad asset allocation, diversification, and the inclusion of private market investments, supported by AI tools and human oversight.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired Executive Approaching retirement Established Professionals
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Lukas M

CFP®, Series 66

Madison, WI

Northrock Partners, LLC

Lukas Mcelhenie is a CFP® with six years of industry experience, currently serving as a financial advisor at NorthRock Partners, LLC. His prior experience includes roles at MML Investor Services, MassMutual Life Insurance Company, Principal Securities Inc, Principal Life Insurance Company, and CUNA Mutual Group. Outside of his advisory work, he is a partner and owner of Rome Homes LLC, a business involved in acquiring and marketing rental properties. NorthRock Partners provides comprehensive wealth management and advisory services to a diverse client base, including high-net-worth individuals and institutional clients. The firm employs a tailored investment approach emphasizing broad asset allocation, diversification, and the use of Independent Managers, while incorporating private market investments and AI-supported portfolio monitoring.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired Executive Approaching retirement Established Professionals
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Jeffrey D

ChFC®, Series 63

Madison, WI

Northrock Partners, LLC

Jeffrey Day is a financial advisor at NorthRock Partners, LLC with 41 years of industry experience. He holds the ChFC® designation and Series 63 license. His prior work includes roles at Mass Mutual Investors Services, Massachusetts Mutual Life Insurance Company, and Metlife Securities Inc. Outside of advisory services, he works as an insurance agent specializing in individual life, group life, and group health insurance. NorthRock Partners provides comprehensive wealth management and advisory services to individuals, trusts, estates, retirement plans, charitable organizations, and business entities. The firm employs a tailored, holistic investment approach emphasizing broad asset allocation, diversification, and periodic rebalancing, often utilizing independent managers and integrating private market allocations.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired Executive Approaching retirement Established Professionals
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Nathaniel B

Series 63, Series 65

Madison, WI

Northrock Partners, LLC

Nathaniel Brinkman is a financial advisor with NorthRock Partners, LLC, holding Series 63 and Series 65 credentials and bringing 30 years of industry experience. His prior roles include long-term tenure at Mass Mutual Investors Services and MassMutual Life Insurance Company. Outside of his advisory work, Brinkman is involved in providing management consulting and administrative support services to ultra-high-net-worth business owners and their families through his partnership in The Liminal Group, as well as consulting on estate, business, and personal planning. NorthRock Partners offers comprehensive wealth management and advisory services to individuals, trusts, estates, retirement plans, charitable organizations, and business entities. The firm employs a tailored, holistic investment approach focused on broad asset allocation and diversification, frequently utilizing independent managers and integrating private market allocations, supported by AI tools alongside human oversight.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired Executive Approaching retirement Established Professionals
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