Daytona Beach Shores, FL Office

Osaic Advisory Services, LLC is an SEC‑registered enterprise adviser that serves a wide range of clients — individuals (including high‑net‑worth), pension and profit‑sharing plans, corporate and charitable entities, retirement plan participants, and, unusually for an enterprise firm, sovereign wealth fund clients. Its offerings include representative‑managed programs (Ally and Counsel), third‑party manager and wrap programs (Partner), retirement plan consulting, financial planning, annuity sub‑account management, and access to alternative investments and donor‑advised funds.

Advisory Representatives may manage accounts on a discretionary or non‑discretionary basis and use a mix of fundamental and technical analysis, tactical trading, direct indexing and structured products; the firm also acts in co‑advisory or promoter roles when selecting third‑party money managers. Custody and execution are provided primarily through Fidelity and Schwab, and the firm relies on platform relationships (notably Envestnet and CAIS) and affiliated managers such as Ladenburg Thalmann Asset Management to deliver and monitor strategies.

Notable features disclosed in the brochure include its position within an affiliated ecosystem (ownership interests tied to Reverence Capital investors and related entities), a digital lending marketplace (Osaic CapitalHub) that generates referral fees, and advisor transition and equity programs that create economic incentives for advisors — all of which the firm identifies and addresses through supervisory controls. The combination of enterprise scale and institutional client access, plus platform integrations for alternative investments and annuity sub‑account management, differentiates its operating model from many peers.