Pacific Capital logo

Pacific Capital

Updated today

Client AUM

$808,716,573

Clients

72

Advisors

5

of 9 employees

About

Pacific Capital Wealth Advisors provides discretionary investment management and financial planning to high‑net‑worth families, individuals, pension and profit‑sharing plans, trusts, estates, charitable organizations, and business entities. The firm reports approximately $668.6 million in assets under management across about 73 client relationships and offers a branded financial planning program called the Financial Life Inspection® alongside ongoing portfolio management and ERISA 3(21) plan services.

The firm describes a disciplined asset management process that combines portfolio analysis, continuous monitoring, and periodic rebalancing, and it may employ a range of techniques including fundamental and technical analysis, options strategies, and both long‑ and short‑term trading. Pacific Capital manages client accounts on a discretionary basis, documents client objectives in an Investment Strategy Guide, and discloses that margin and borrowing may be used in client accounts (with fees billed on gross invested asset value when margin is utilized).

Compared with many peer teams, Pacific Capital emphasizes sizable client relationships — its Form ADV states a typical account minimum of $25 million (waivable in certain circumstances) and a relatively small client base for its asset level — and offers a 100‑checkpoint Financial Life Inspection® as a standard planning deliverable. The brochure also highlights additional operational disclosures worth noting to prospective clients, including the firm’s use of third‑party custodial platforms (and related custodial benefits), potential conflicts when recommending third‑party advisers or insurance products, and disclosure about the firm’s use of AI tools and related risks.

Client services

Financial planning Portfolio management Pension consulting Referrals to other advisers

Expertise

General retirement planning Income planning College savings (529s, UTMA, etc.) General tax planning Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Executive

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

$9,600.00 (negotiable) for Financial Life Inspection® financial planning service

Percentage

$0 - $24,999,999: 1.25% $25,000,000 - $49,999,999: 1.125% $50,000,000 - $99,999,999: 1.00% $100,000,000+: Customized/Negotiable

Other

Account minimum: $25,000,000

Main office

1861 California Avenue, Suite 101

Corona CA 92881

Advisors at this office

5

Most active in

Arizona · California · Texas · Utah

Also doing business as

Pacific Capital · Pacific Capital Wealth Advisors, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Chad W

Series 66

Corona, CA

Pacific Capital

Chad Willardson is a financial advisor with Pacific Capital in Corona, CA, holding a Series 66 designation and 22 years of industry experience. He has worked at Pacific Capital since 2011 and previously spent six years with Gradient Securities, LLC. Willardson also serves as the City Treasurer for Corona, overseeing municipal finances. Pacific Capital provides discretionary investment management and comprehensive financial planning to high-net-worth individuals, families, trusts, estates, and retirement plans. The firm employs a disciplined asset-management approach combining fundamental, technical, and cyclical analysis with option strategies and both long- and short-term trading techniques.

General retirement planning Income planning College savings (529s, UTMA, etc.) General tax planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Morgan F

CFP®, CFA®, Series 66

Corona, CA

Pacific Capital

Morgan Fippinger is a CFP®, CFA®, and Series 66-registered advisor at Pacific Capital with 10 years of industry experience. Prior to joining Pacific Capital, he worked at Schwab Wealth Advisory Inc. and Charles Schwab & Co., Inc. He is also the owner of Morgan's Bonsai, a retail business based in San Diego. Pacific Capital Wealth Advisors serves high-net-worth clients including families, pension plans, trusts, and charitable organizations, managing approximately $668.6 million in assets. The firm employs a disciplined investment approach with ongoing portfolio management and a branded financial planning program called the Financial Life Inspection®.

General retirement planning Income planning College savings (529s, UTMA, etc.) General tax planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Joshua C

CFP®, Series 66

Corona, CA

Pacific Capital

Joshua Coniglio is a Certified Financial Planner (CFP®) and holds a Series 66 license, with 11 years of industry experience. He has worked at Pacific Capital since 2019 and previously with Coniglio Wealth Management, Sterling Wealth Partners, and USA Financial Securities. Coniglio serves as volunteer board treasurer for the Morgan Square Homeowners Association in Chino, CA. Pacific Capital Wealth Advisors provides discretionary investment management and financial planning primarily to high-net-worth clients, including families, trusts, and charitable organizations. The firm employs a disciplined asset management process incorporating portfolio analysis, continuous monitoring, and periodic rebalancing, and offers a branded financial planning program called the Financial Life Inspection®.

General retirement planning Income planning College savings (529s, UTMA, etc.) General tax planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Randall F

CFP®, Series 66

Corona, CA

Pacific Capital

Randall Francis is a CFP® professional with eight years of experience in financial advising. He currently works at Pacific Capital Wealth Advisors, where he has been since 2020, following prior roles at LPL Financial and a sole proprietorship. His background also includes work at Brigham Young University in various capacities. Pacific Capital Wealth Advisors serves high-net-worth clients, including families, trusts, and charitable organizations, providing discretionary investment management and comprehensive financial planning. The firm utilizes a disciplined asset management process and offers a proprietary Financial Life Inspection® program alongside portfolio management services.

General retirement planning Income planning College savings (529s, UTMA, etc.) General tax planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Bruno K

Series 66

Corona, CA

Pacific Capital

Bruno Krenn is a financial advisor at Pacific Capital with one year of industry experience. He holds a Series 66 designation and has previously worked at Thrivent Investment Management Inc and Thrivent Financial. Outside of his advisory work, he operates as a sole proprietor in an investment-related capacity, including activities as an insurance agent. Pacific Capital Wealth Advisors provides discretionary investment management and financial planning to high-net-worth clients, including families, trusts, and charitable organizations. The firm employs a disciplined asset management process that includes portfolio analysis, ongoing monitoring, and rebalancing, and it offers a proprietary Financial Life Inspection® planning program.

General retirement planning Income planning College savings (529s, UTMA, etc.) General tax planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)