Appleton, WI Office

Packerland Brokerage Services, Inc. serves individual and institutional clients—including high-net-worth individuals, trusts, corporations, and retirement plan sponsors—through a network of 176 advisors and a reported $1.358 billion in assets under management. Its advisory offerings include financial planning, individual portfolio management, wrap-fee and unified managed account programs, and retirement-plan consulting, and Packerland also makes third‑party money managers available through co‑advisory and solicitor arrangements.

The firm delivers investment solutions both directly and via third‑party managers, using the Hilltop/Hilltop-cleared Envestnet platform to offer SMAs, ETF/mutual fund strategist portfolios (FSP), APM/Compass models, and UMA structures; accounts may be managed on a discretionary or non‑discretionary basis and are reviewed at least annually. Packerland describes operational features tied to its clearing relationship (for example, Hilltop initially opens many accounts as brokerage accounts pending advisory coding), and it discloses program‑level distinctions such as unified fee billing, wrap arrangements, and options for automated or manual rebalancing.

Packerland is dually registered as both an SEC‑registered investment adviser and a FINRA member broker‑dealer, a structure the brochure identifies as enabling advisors to offer both advisory and brokerage services while also creating potential conflicts of interest that the firm addresses in its policies. The brochure also discloses a prior SEC cease‑and‑desist order related to 12b‑1 fees and describes subsequent operational controls (rebating certain fees, limiting receipt of participation payments), its privately held ownership by three principal shareholders, and the recent addition of an Endeavor/FSP program on its platform.