Carmel, IN Office

Pekin Hardy Strauss, Inc. provides investment management, financial planning, retirement plan services (including ERISA 3(21) and 3(38) arrangements), and model strategies to individuals (including high net worth clients), pension and retirement plans, registered investment companies, charitable organizations and corporations. The firm manages separately managed accounts and model portfolios and also offers investment management services to plan participants with self-directed brokerage accounts.

The firm’s investment process is grounded in fundamental analysis, asset allocation, and consideration of material non-financial factors such as ESG criteria, with portfolio managers tailoring allocations to clients’ objectives, risk tolerances and liquidity needs and rebalancing as market conditions change. Pekin Hardy uses a range of instruments and strategies—including mutual funds and ETFs, options and futures, short positions and margin—to pursue long- and short-term opportunities and to manage income and risk.

Distinctive features in the brochure include Pekin Hardy’s role with registered investment companies (it operated the Appleseed Fund, which was liquidated on January 27, 2026) and its use of pooled investment vehicles and derivatives in separately managed accounts. The firm discloses the intentional use of borrowing, short selling and options/futures in client accounts and maintains formal valuation and trading procedures for less liquid and private investments, practices that are less common among similarly sized team advisory firms.