Penney Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$299,560,393
Clients
109
Advisors
4
of 4 employees
About
Penney Financial, LLC provides comprehensive financial planning and advisory services primarily to individuals, families and high-net-worth clients, and also works with trusts, estates, charitable organizations and small business entities. The firm offers project-based planning (hourly or flat fee) and ongoing relationships through three service tiers—Contributor (hourly/ad hoc), Consultant (ongoing advice for a net-asset-based flat fee) and Confidant (discretionary asset management combined with ongoing planning).
The firm follows a planning-first process that results in an Investment Policy Statement (IPS) and uses goal-based or cash-flow planning depending on a client’s stage of life; investment decisions are driven by academic and quantitative research and implemented largely with low-cost mutual funds and ETFs. Portfolios are typically maintained on a buy-and-hold framework with periodic rebalancing, many accounts are managed on a discretionary basis under the IPS, and the firm deploys proprietary portfolio models for a substantial portion of client accounts.
Compared with many peers, Penney Financial reports a relatively large asset base—about $303.5 million under management across four advisors and roughly 109 clients—resulting in a higher assets-per-advisor ratio and a fee structure that includes a detailed flat-fee Consultant schedule and multi-tiered AUM fees for Confidant clients. The brochure also discloses the firm’s use of Schwab Advisor Services and notes multiple CFP® professionals on staff and occasional, limited exceptions (such as extra planning fees or portfolio minimum waivers), items that may shape client engagement and the firm’s operational arrangements relative to typical supported firms.
Client services
Expertise
Occupation focus
Fee options
Flat fees for comprehensive financial plans, negotiated based on scope and complexity
$0 - $1,500,000: 0.65% $1,500,000 - $3,000,000: 0.55% $3,000,000 - $5,000,000: 0.45% $5,000,000 - $10,000,000: 0.35% $10,000,000+: 0.28%
Hourly fee of $450 multiplied by estimated time to complete financial planning services
Consultant level ongoing advisory fee based on net assets, paid quarterly: $5,000 minimum annual fee, scaling up to $50,000+ for $15 million+ net assets
Account minimum: $1,000,000 Minimum fee: For Consultant level, minimum annual fee of $5,000 Fee-only: Flat fees for financial planning and consulting; hourly rate of $450 per hour
Main office
825 Town and Country Lane, 12th Fl
Houston TX 77024-4563
Advisors at this office
4
Most active in
Louisiana · Texas
Also doing business as
Penney Financial · Penney Financial, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Cameron P
CFP®, Series 63, Series 65
Houston, TX
Penney Financial
Cameron Penney is a CFP® professional based in Houston, TX, with 15 years of industry experience. He has been with Penney Financial, LLC since 2015, where he serves as one of four advisors. Penney Financial provides comprehensive financial planning and advisory services primarily to individuals, families, and high-net-worth clients, as well as trusts, estates, charitable organizations, and small businesses. The firm emphasizes a planning-first approach with goal-based and cash-flow planning, implementing investment strategies grounded in academic and quantitative research using low-cost mutual funds and ETFs.
Kathryn P
CFP®
Houston, TX
Penney Financial
Kathryn Prestwood is a CFP® professional with five years of industry experience, currently serving as a financial advisor at Penney Financial in Houston, TX. Her prior experience includes roles at RMB Capital and Heart and Soul Tea Room, reflecting a diverse background. Penney Financial provides comprehensive financial planning and advisory services to individuals, families, high-net-worth clients, trusts, estates, charitable organizations, and small businesses. The firm emphasizes a planning-first process supported by academic research, using low-cost mutual funds and ETFs within investment strategies that combine goal-based planning and discretionary portfolio management.
Joshua G
CFP®
Houston, TX
Penney Financial
Joshua Graber is a CFP® professional affiliated with Penney Financial, where he has worked since 2024. He has prior experience with Ice Designs Houston, LLC and DST Performance Enhancement, LLC. Penney Financial provides comprehensive financial planning and advisory services to individuals, families, high-net-worth clients, trusts, estates, charitable organizations, and small businesses. The firm emphasizes a planning-first process, uses goal-based and cash-flow planning, and manages portfolios primarily with low-cost mutual funds and ETFs.
Michelle S
Series 66
Houston, TX
Penney Financial
Michelle Smith is a financial advisor at Penney Financial with five years of industry experience. She holds a Series 66 designation and previously worked at Questar Asset Management and Questar Capital Corporation. Outside of her advisory role, she is also an assistant project manager at Metropolitan Glass. Penney Financial provides comprehensive financial planning and advisory services primarily to individuals, families, and high-net-worth clients. The firm employs a planning-first approach supported by academic and quantitative research, managing portfolios mainly with low-cost mutual funds and ETFs through a buy-and-hold strategy and proprietary portfolio models.
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