Prato Capital Management
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$155,815,959
Clients
273
Advisors
3
of 4 employees
About
Prato Capital Management provides financial planning, discretionary portfolio management, and retirement plan consulting to individuals, high net worth clients, and institutional sponsors, and manages roughly $224.6 million in client assets. The firm offers written or verbal financial plans, ongoing portfolio monitoring, and retirement-plan services limited to ERISA Section 3(21) non‑discretionary advice rather than full 3(38) fiduciary management.
Portfolios are built using asset allocation and managed with a proprietary blend of strategic, dynamic, and tactical allocations, with regular rebalancing and monitoring. The firm may use margin in client accounts and recommends Charles Schwab as its primary qualified custodian while retaining the ability to execute trades through other brokers.
Notably, Prato sponsors a wrap fee program (an uncommon offering among peers) and its owner or associates may act as independent insurance agents who earn commissions, a disclosed conflict the firm addresses through fiduciary duty and client disclosures. The firm also discloses practices that differ from some peers, such as not voting client proxies and limiting ERISA fiduciary services to Section 3(21).
Client services
Expertise
Fee options
Financial planning fixed fee between $1,500 and $10,000; retirement plan consulting flat fee up to $60,000
Up to $500 per hour with minimum two hours per engagement
Fee-only: Financial planning fixed fee between $1,500 and $10,000; hourly fee up to $500/hour with minimum two hours per engagement
Main office
70 Gedney Way
White Plains NY 10605
Advisors at this office
3
Most active in
California · Connecticut · Florida · Massachusetts · New Hampshire · New Jersey · New York · Texas
Also doing business as
Prato Capital Management · Prato Capital Management, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Gregory P
Series 63, Series 65
White Plains, NY
Prato Capital Management
Gregory Prato is a financial advisor at Prato Capital Management with 30 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Wells Fargo Advisors Financial Network LLC for eight years. Outside of his advisory role, he is involved in commercial real estate and aviation holding companies. Prato Capital Management provides financial planning, discretionary portfolio management, and retirement plan consulting to individuals, corporations, and ERISA plans. The firm uses an asset-allocation framework combining strategic, dynamic, and tactical approaches, and offers portfolio management through both traditional advisory and wrap fee programs.
Brian O
Series 66
White Plains, NY
Prato Capital Management
Brian O'Rourke is a financial advisor at Prato Capital Management with 19 years of industry experience. He holds a Series 66 designation and previously worked at Merrill Lynch, Pierce, Fenner & Smith Incorporated for ten years before joining Prato Capital Management in 2018. Outside of his advisory role, he is a silent investor in Rufus Labs, Inc. Prato Capital Management provides financial planning, discretionary portfolio management, and retirement plan consulting to individuals, corporations, and ERISA plans. The firm employs an asset-allocation framework combining strategic, dynamic, and tactical approaches, and offers services through both traditional advisory and wrap fee programs.
Gabriella B
Series 65
White Plains, NY
Prato Capital Management
Gabriella Bracaglia is a financial advisor at Prato Capital Management with 15 years of industry experience. She holds a Series 65 designation and has worked at Prato Capital Management since 2005, with prior experience at Wells Fargo Advisors Financial Network LLC. Outside of advising, she works as a server at an assisted living facility and as a bartender. Prato Capital Management provides financial planning, discretionary portfolio management, and retirement plan consulting to individuals, corporations, and ERISA plans. The firm employs a proprietary blend of strategic, dynamic, and tactical asset allocation approaches and offers services through both traditional advisory and wrap fee programs.
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