Charlotte, NC N Tyron St Office

Prime Capital Financial is an SEC‑registered enterprise advisory firm serving individuals (including high‑net‑worth and ultra‑high‑net‑worth clients), trusts, corporations, and retirement plans through a broad set of services including asset management (wrap and transaction‑priced programs), financial planning, qualified retirement plan sponsor and trustee services, and third‑party manager selection. The firm also provides family office offerings and delivers retirement plan participant managed account allocations across common custodial platforms.

The firm manages accounts on both discretionary and non‑discretionary bases using Investment Policy Statements and ongoing monitoring, and it deploys a mix of core/satellite, thematic, and tactical strategies as well as TAMP/TPMM relationships and sub‑advisory arrangements. For held‑away accounts (for example plan participant accounts and HSAs) Prime Capital Financial uses the Pontera platform to implement tax‑efficient rebalancing and allocation adjustments, and it acts as investment adviser to the Fiduciary Investment Trust collective investment funds used by retirement plans.

Noteworthy distinctions relative to many large peers include an affiliated accounting subsidiary, Prime Capital Tax Advisory, that provides tax planning/preparation and bill‑pay services (including arrangements that can create custody implications and an annual surprise examination), and a family office practice that offers consolidated reporting across custodians, private investments and real estate plus financial administration and governance services. The firm also maintains continuity mechanisms for legacy and acquired client relationships and engages in promoter/co‑advisor arrangements and occasional participation in private fund/co‑investment opportunities, which can affect how certain products are recommended.