San Antonio, TX Office

Team
Updated today
Prime Capital Financial logo

Prime Capital Financial

Enterprise

Firm-wide stats for Prime Capital Financial

Total advisors

266

Across 72 offices

Clients per advisor

83 High

Avg AUM per client

$850,430 High

HNW client ratio

25% High

About

Prime Capital Financial is an SEC‑registered enterprise advisory firm serving individuals (including high‑net‑worth and ultra‑high‑net‑worth clients), trusts, corporations, and retirement plans through a broad set of services including asset management (wrap and transaction‑priced programs), financial planning, qualified retirement plan sponsor and trustee services, and third‑party manager selection. The firm also provides family office offerings and delivers retirement plan participant managed account allocations across common custodial platforms.

The firm manages accounts on both discretionary and non‑discretionary bases using Investment Policy Statements and ongoing monitoring, and it deploys a mix of core/satellite, thematic, and tactical strategies as well as TAMP/TPMM relationships and sub‑advisory arrangements. For held‑away accounts (for example plan participant accounts and HSAs) Prime Capital Financial uses the Pontera platform to implement tax‑efficient rebalancing and allocation adjustments, and it acts as investment adviser to the Fiduciary Investment Trust collective investment funds used by retirement plans.

Noteworthy distinctions relative to many large peers include an affiliated accounting subsidiary, Prime Capital Tax Advisory, that provides tax planning/preparation and bill‑pay services (including arrangements that can create custody implications and an annual surprise examination), and a family office practice that offers consolidated reporting across custodians, private investments and real estate plus financial administration and governance services. The firm also maintains continuity mechanisms for legacy and acquired client relationships and engages in promoter/co‑advisor arrangements and occasional participation in private fund/co‑investment opportunities, which can affect how certain products are recommended.

Based on Prime Capital Financial

Expertise

Family Business Tax strategies for small businesses Wealth management General estate planning guidance Retirement plans for business owners (SEP, solo 401k)

Based on Prime Capital Financial

Occupation focus

Founder/Business Owner Executive

Based on Prime Capital Financial

Location

7373 Broadway Suite #107

San Antonio TX 78209

Advisors at this office

5

Advisors at this office

user avatar

Marilou M

CFA®

San Antonio, TX

Prime Capital Financial

Marilou Moursund is a CFA® charterholder with 23 years of industry experience. She is currently with Prime Capital Financial and has prior experience at CrossVault Capital Management and Harlandale Housing Corporation, where she holds executive roles in a family real estate business. Prime Capital Financial is an SEC-registered enterprise advisory firm serving individuals, trusts, corporations, and retirement plans. The firm offers a broad range of services including asset management, financial planning, retirement plan services, and family office offerings, employing diversified investment strategies and maintaining an affiliated tax advisory subsidiary.

Family Business Tax strategies for small businesses Wealth management General estate planning guidance Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Sarah D

San Antonio, TX

Prime Capital Financial

Sarah Doerr is a financial advisor at Prime Capital Financial with 18 years of industry experience. She previously worked at CrossVault Capital Management for 10 years before joining Prime Capital Investment Advisors in 2022. Prime Capital Financial is an SEC-registered enterprise advisory firm serving individuals, trusts, corporations, and retirement plans. The firm offers a range of services including asset management, financial planning, qualified retirement plan sponsor and trustee services, and family office offerings, managing accounts using diverse strategies and platforms to meet client needs.

Family Business Tax strategies for small businesses Wealth management General estate planning guidance Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

John C

CFA®, Series 63, Series 65

San Antonio, TX

Prime Capital Financial

John Cervantes is a CFA® charterholder with 17 years of industry experience. He is currently with Prime Capital Financial and has held roles at TCBI Securities, Texas Capital Bank, Bank of America, Merrill, and USAA Financial Planning Services. Prime Capital Financial is an SEC-registered enterprise advisory firm serving individuals, trusts, corporations, and retirement plans with services including asset management, financial planning, retirement plan sponsor and trustee services, and family office offerings. The firm employs a combination of core/satellite, thematic, and tactical strategies and maintains an affiliated accounting subsidiary providing tax planning and bill-pay services.

Family Business Tax strategies for small businesses Wealth management General estate planning guidance Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Sonali P

Series 63, Series 66

San Antonio, TX

Prime Capital Financial

Sonali Patel is a financial advisor at Prime Capital Financial with five years of industry experience. She holds Series 63 and Series 66 licenses and previously worked at Texas Capital Bank, Texas Capital Bank Private Wealth Advisors, Martin Capital Advisors, LLP, SharesPost Financial, Macro Risk Advisors, and a pediatric oncology infusion center. She serves on the Board of Restore Education and volunteers with Teach For America in San Antonio. Prime Capital Financial is an SEC-registered advisory firm serving individuals, trusts, corporations, and retirement plans. The firm offers asset management, financial planning, retirement plan trustee services, and family office offerings, utilizing a range of investment strategies and coordinated tax and financial administration services.

Family Business Tax strategies for small businesses Wealth management General estate planning guidance Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Laura E

Series 63

San Antonio, TX

Prime Capital Financial

Laura Ehrenberg Chesler is a financial advisor at Prime Capital Financial with 23 years of industry experience. She holds a Series 63 designation and previously worked for CrossVault Capital Management for 22 years before joining Prime Capital Investment Advisors, LLC. Prime Capital Financial is an SEC-registered enterprise advisory firm serving individuals, trusts, corporations, and retirement plans with a range of services including asset management, financial planning, qualified retirement plan services, and family office offerings. The firm employs a variety of investment strategies and provides integrated tax advisory and financial administration services through affiliated subsidiaries.

Family Business Tax strategies for small businesses Wealth management General estate planning guidance Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
View complete list of advisors at this office
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)