Cranford, NJ North Ave E Office

Team
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PRIMERICA Advisors logo

PRIMERICA Advisors

Institution

Firm-wide stats for PRIMERICA Advisors

Total advisors

4,012

Across 1,248 offices

Clients per advisor

17 Very Low

Avg AUM per client

$228,117 Very Low

HNW client ratio

3% Very Low

About

Primerica Advisors is the sponsor and discretionary portfolio manager of a wrap-fee asset management program that serves primarily individual investors (including both non-HNW and high-net-worth clients), as well as corporate and charitable clients. The firm operates at scale — roughly 3,698 financial advisors, about 1,829 offices, and approximately $15.5 billion in AUM — and delivers advisory services through advisors who collect client information and present model recommendations.

The Program relies largely on model-delivery strategies created and managed by unaffiliated asset managers, with a limited number of discretionary separately managed account options; an overlay manager (BNY Mellon Advisors) and Pershing custody/clearing support trade execution and account custody. Models span strategic, tactical, tax-managed and income-distribution approaches and the brochure discloses recently added models that allocate to exchange-traded funds investing in cryptocurrency; advisory arrangements are billed as percentage-of-AUM rather than on a fixed-fee basis.

Compared with many large institutional advisers, Primerica does not provide portfolio management for institutional clients, does not serve pension or profit‑sharing plan clients, and does not offer a formal “selection of other advisers” service for clients — features that the firm’s disclosure highlights as absent. The firm also discloses several program-specific operational features and conflicts (use of third‑party due diligence, certain proprietary fund limitations through its broker‑dealer, an exclusion of parent-company stock from Program accounts, and compensation arrangements tied to wrap fees and asset managers) that distinguish its program governance and product availability from some peers.

Based on PRIMERICA Advisors

Expertise

ESG / Sustainable investing Tax-loss harvesting Income planning

Based on PRIMERICA Advisors

Location

340 North Ave E, Ste 100 A

Cranford NJ 07016

Advisors at this office

9

Advisors at this office

user avatar

Steven H

Series 63, Series 65

Cranford, NJ

Primerica Advisors

Steven Haiser is a financial advisor with Primerica Advisors in Cranford, NJ, holding Series 63 and Series 65 licenses and with 30 years of industry experience. He has been associated with Primerica Advisors since 1995 and Primerica Financial Services since 2000. Outside of his advisory role, he owns Triple Eight Ventures, LLC, which provides karate and self-defense instruction. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and select separately managed account options. The firm curates third-party asset managers and uses a tiered wrap fee structure, focusing on retail clients rather than institutional pension or profit-sharing plans.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Hal S

Series 63, Series 65

Cranford, NJ

Primerica Advisors

Hal Smolanoff is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses and 24 years of industry experience. He has been with Primerica Financial Services and Primerica Advisors since 2014. Outside of his advisory role, he serves as President of ZJH Legacy, LLC, an investment-related business based in Cranford, NJ. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and selective separately managed account options. The firm curates third-party asset managers and operates a tiered wrap-fee structure for its services.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Rodney J

Series 63, Series 65

Cranford, NJ

Primerica Advisors

Rodney Jackson is a financial advisor at Primerica Advisors with 11 years of industry experience. He holds the Series 63 and Series 65 licenses and has previously worked at Nexa Mortgage, Nationwide Mortgage Bankers, and American Financial Network. He is based in Cranford, NJ. Primerica Advisors sponsors and manages a wrap-fee asset management program primarily serving individual investors, including both non-HNW and high-net-worth clients, as well as corporate and charitable clients. The firm operates at scale with nearly 3,700 financial advisors and approximately $15.5 billion in assets under management, delivering advisory services through model-driven recommendations.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Charles B

Series 63, Series 65

Cranford, NJ

Primerica Advisors

Charles Biancosino Jr. is a financial advisor with Primerica Advisors in Cranford, NJ, holding Series 63 and Series 65 credentials and bringing 34 years of industry experience. He has been with Primerica Advisors since 1991 and is also involved with Inman Sports Club, Inc. outside of his advisory role. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, offering model-delivery strategies and separately managed account options primarily for individual and high-net-worth clients, with a focus on a tiered wrap-fee structure and curated third-party asset managers.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Brian T

Series 63, Series 65

Cranford, NJ

Primerica Advisors

Brian Teixeira is a financial advisor at Primerica Advisors with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Primerica Advisors since 2013. Outside of his advisory role, he is involved in sales of loan products and home security services through affiliated companies. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, which offers model-delivery strategies and limited discretionary separately managed accounts to individual and high-net-worth clients. The firm curates third-party asset managers and uses a tiered wrap-fee structure for its services.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Malgorzata K

Series 65, Series 63

Cranford, NJ

Primerica Advisors

Malgorzata Kaczynski is a financial advisor at Primerica Advisors with five years of industry experience. She holds Series 65 and Series 63 licenses and has worked previously at GWN Securities Inc. In addition to her advisory role, she has been involved with Westfield Public Schools for over two decades. Kaczynski also participates in sales of non-investment related products through Primerica affiliates, including home security and automation services. Primerica Advisors sponsors a wrap-fee asset management program primarily serving individual investors, including both non-high-net-worth and high-net-worth clients, as well as corporate and charitable clients. The firm utilizes model-based investment strategies managed by unaffiliated asset managers and supports trade execution and custody through BNY Mellon Advisors and Pershing.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

John M

Series 66

Cranford, NJ

Primerica Advisors

John Macones is a financial advisor at Primerica Advisors with one year of industry experience. He holds a Series 66 designation and has worked at various firms including Red Maple Economics LLC and PFS Investments Inc. Outside of his advisory roles, he has experience with entities such as DB-Collaborative, LLC and has a background involving work at Rutgers University New Brunswick. Primerica Advisors serves primarily individual investors, including both non-high-net-worth and high-net-worth clients, as well as corporate and charitable clients. The firm offers a wrap-fee asset management program that uses model-based strategies managed by third-party asset managers.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

James A

Series 63, Series 65

Cranford, NJ

Primerica Advisors

James Austin is a financial advisor with Primerica Advisors in Colonia, NJ, holding Series 63 and Series 65 licenses and bringing 36 years of industry experience. He has been with Primerica Advisors and Primerica Financial Services since 1989. Outside of his advisory work, he serves as the executor of his mother's estate. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, providing model-delivery strategies and selectively managed accounts to individual and high-net-worth clients under a wrap-fee structure. The firm curates third-party asset managers and uses an independent due-diligence process to oversee portfolio management.

ESG / Sustainable investing Tax-loss harvesting Income planning
user avatar

Robert S

Series 65, Series 63

Cranford, NJ

Primerica Advisors

Robert Skibinski is a financial advisor with Primerica Advisors, holding Series 65 and Series 63 licenses and bringing 21 years of industry experience. He has held roles with Primerica since 2015 and has been involved with various community organizations, including the Montgomery Township Board of Education and the Montgomerytownship Recreation Department. Skibinski also works as an independent contractor with The Lockershelf Company and is involved in the sale of loan products and home-related services through affiliates of PFS Investments Inc. Primerica Advisors provides discretionary portfolio management primarily to individual investors, including both non-high-net-worth and high-net-worth clients, as well as corporate and charitable clients. The firm utilizes model-driven investment strategies and operates a wrap-fee asset management program supported by third-party asset managers and custodial services.

ESG / Sustainable investing Tax-loss harvesting Income planning
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