Princeton Asset Management, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$65,873,945
Clients
39
Advisors
2
of 2 employees
About
Princeton Asset Management, LLC provides discretionary portfolio management primarily to institutional clients and high‑net‑worth individuals, including family offices, foundations, retirement plans and various IRA structures. The firm manages separately managed accounts, operates two named composites (Princeton Core Fixed Income Strategy and Princeton Opportunistic Credit Strategy), and conducts due diligence on alternative investment managers.
Its Core Fixed Income Strategy emphasizes security selection, sector over/under‑weighting, yield‑curve positioning and duration management, and combines a catalyst‑driven overlay with an ESG investment framework. The Opportunistic Credit Strategy targets event‑driven and value situations across the corporate capital structure, can include preferred stock for income, and may deploy selective leverage to short securities or purchase on margin for hedging or return enhancement.
Princeton is 100% women minority owned and maintains performance composites with oversight tied to Global Investment Performance Standards, indicating the firm reports strategy performance. The firm’s explicit integration of ESG engagement with a willingness to use margin and short positions in separately managed accounts, together with account minimums that focus on wealthier and institutional clients, distinguishes it from many peers.
Client services
Expertise
Demographic focus
Fee options
1.00% annually for the Princeton Opportunistic Credit Strategy; Princeton Core Fixed Income Strategy fee is negotiable depending on account size and entity type
Account minimum: $1,000,000 for entities; $500,000 for individuals, with possible discretionary waivers
Main office
621 NW 53rd Street, Suite 240
Boca Raton FL 33487
Advisors at this office
2
Most active in
District of Columbia · Florida · New Hampshire
Also doing business as
Princeton Asset Management, LLC · Rui Falcon
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Rui F
CFA®, Series 63
Boca Raton, FL
Princeton Asset Management, LLC
Rui Falcon is a CFA® charterholder with 17 years of industry experience. He has been with Princeton Asset Management, LLC since 2008 and previously worked at Princeton Investment Management, LLC from 2021 to 2025. Falcon served as president of the Chinese Association of Science, Education and Culture of South Florida Inc. from 2023 to 2025. Princeton Asset Management provides discretionary portfolio management primarily for institutional clients and high-net-worth individuals. The firm offers separately managed accounts with strategies emphasizing fixed income security selection, ESG integration, and opportunistic credit investments.
Adam F
CFA®, Series 65
Boca Raton, FL
Princeton Asset Management, LLC
Adam Falcon is a CFA® charterholder with 11 years of industry experience. He is a financial advisor at Princeton Asset Management, LLC, where he has worked since 2009, and previously worked at Princeton Investment Management, LLC. Outside of his advisory role, he serves as a registered agent for Simoes/Azevedo Ranch, LLC. Princeton Asset Management, LLC provides discretionary portfolio management primarily to institutional clients and high-net-worth individuals, including family offices, foundations, and retirement plans. The firm offers separately managed accounts with strategies that integrate ESG frameworks, utilize margin and short positions, and conduct alternative manager due diligence.
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