Charlotte, NC Office

Team
Updated today
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Principal Advised Services

Multi-team

Firm-wide stats for Principal Advised Services

Total advisors

227

Across 113 offices

Clients per advisor

102 Very High

Avg AUM per client

$61,426 Very Low

HNW client ratio

0% Very Low

About

Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering non‑discretionary recommendations (including savings rate guidance, point‑in‑time fund recommendations, distribution/rollover advice and a subscription financial‑planning service) and a discretionary, wrap‑fee investment management program called SimpleInvest. The firm serves participants in employer plans recordkept by Principal Financial Group as well as other retail clients and prospective retail clients.

The firm’s advice blends third‑party methodology and proprietary models: Morningstar powers Target My Retirement and several participant‑level tools, while SimpleInvest uses algorithmic model portfolios and discretionary trading supported by Principal Asset Management and Apex as the clearing custodian. Advice and model settings are informed by client profile information and a risk tolerance questionnaire, and Principal Advised Services relies on governance committees and a dedicated supervision team to review and approve recommendations and model changes; nondiscretionary advice generally requires client reengagement for updates.

What distinguishes Principal Advised Services from many peers is its membership in the Principal Financial Group family and the operational integration with affiliated entities — including Principal Bank, Principal Life Insurance Company, Principal Asset Management, and an affiliated broker‑dealer (PSI) — which enables access to proprietary mutual funds, bank products and affiliated trading or model services. Those affiliations create revenue and referral overlaps (the firm both pays and receives referral fees and discloses conflicts tied to affiliated products), and the brochure describes specific mitigation controls such as levelized fees, supervision reviews, and committee governance to address those conflicts.

Based on Principal Advised Services

Expertise

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting

Based on Principal Advised Services

Occupation focus

Retired

Based on Principal Advised Services

Location

Charlotte NC

Advisors at this office

16

Advisors at this office

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Nicholas J

Series 66

Charlotte, NC

Principal Advised Services

Nicholas Jones is a financial advisor at Principal Advised Services in Charlotte, NC, holding a Series 66 designation. He has one year of industry experience and has previously worked at Principal Bank, Principal Life Insurance Company, Principal Securities, Inc., Consolidated Planning, Charles Schwab, and Secured Financial Solutions. Prior to his financial services career, he worked at Mountainside Fitness and Blue Ridge High School. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both nondiscretionary recommendations and a discretionary, wrap-fee investment management program called SimpleInvest. The firm integrates third-party methodologies and proprietary models, and operates as part of the Principal Financial Group family, which offers access to affiliated financial products and services.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
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Matthew L

Series 66

Charlotte, NC

Principal Advised Services

Matthew Lyons is a financial advisor at Principal Advised Services in Charlotte, NC. He holds a Series 66 designation and has been with Principal and its affiliated entities since 2026. Prior to entering the financial industry, he worked in the hospitality and golf club sectors and attended the University of North Carolina at Charlotte. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients. The firm offers both non-discretionary recommendations and a discretionary wrap-fee investment management program, leveraging proprietary and third-party models, with operational integration across affiliated entities within the Principal Financial Group.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
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Nabeel S

Series 66, Series 63

Charlotte, NC

Principal Advised Services

Nabeel Shums is a financial advisor at Principal Advised Services with eight years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Wells Fargo Clearing Services and Principal Securities. Outside of finance, he has experience in the car wash industry and studied at the University of North Carolina. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary, wrap-fee investment management program called SimpleInvest. The firm integrates proprietary models and third-party methodology to tailor advice and operates within the Principal Financial Group family, which allows access to affiliated products and services.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
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Jeremy L

Series 63, Series 66

Charotte, NC

Principal Advised Services

Jeremy Long is a financial advisor with Principal Advised Services in Charlotte, NC, holding Series 63 and Series 66 credentials and 13 years of industry experience. He has worked with Principal Bank, Principal Financial Services, Principal Life Insurance Company, and Wells Fargo Advisors. He also serves as a Retirement Consultant, providing one-on-one investment advice to retirement plan participants. Principal Advised Services offers investment advice and related services primarily to retirement plan participants and retail IRA clients through both non-discretionary recommendations and a discretionary wrap-fee investment management program, leveraging proprietary models, third-party tools, and integrated support from affiliated Principal Financial Group entities.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
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Wales D

Series 66

Charlotte, NC

Principal Advised Services

Wales Dixon IV is a financial advisor with Principal Advised Services, holding a Series 66 designation and two years of industry experience. His prior work includes roles at Principal Life Insurance Company and Principal Financial Services, as well as positions outside the financial industry. Dixon also provides one-on-one investment advice to retirement plan participants as a Retirement Consultant. Principal Advised Services delivers investment advice and related services primarily to retirement plan participants and retail IRA clients, offering a combination of non-discretionary recommendations and a discretionary investment management program supported by proprietary models and third-party methodology.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
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Brett S

Series 66

Charlotte, NC

Principal Advised Services

Brett Shanklin is a financial advisor at Principal Advised Services with a Series 66 credential and two years of industry experience. He has held roles at several Principal Financial Group affiliates, including Principal Bank, Principal Life Insurance Company, and Principal Securities, Inc. Prior to joining Principal, his work experience spans multiple industries including banking and staffing. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, combining third-party methodologies with proprietary models. The firm leverages its affiliation with Principal Financial Group to offer a range of advisory services and investment products supported by dedicated governance and supervision.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
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Jonathan H

Series 63, Series 66

Charlotte, NC

Principal Advised Services

Jonathan Heim is a financial advisor with Principal Advised Services in Charlotte, NC, holding Series 63 and Series 66 licenses and four years of industry experience. His background includes roles at Principal Financial Services and Principal Life Insurance Company. He also has experience in the parking management sector and the mortgage industry through Angel Oak Home Loans. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary wrap-fee investment management program. The firm integrates third-party tools and proprietary models and benefits from its affiliation with Principal Financial Group entities, providing access to a range of proprietary financial products.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
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Harrison G

Series 66

Charlotte, NC

Principal Advised Services

Harrison Gewirtz is a financial advisor with Principal Advised Services in Charlotte, NC. He holds a Series 66 designation and has recently entered the industry. His prior experience includes roles at Principal Bank, Principal Life Insurance Company, Principal Securities, Inc., and a variety of organizations outside finance, including healthcare and analytics firms. Principal Advised Services offers investment advice primarily to retirement plan participants and retail IRA clients, combining third-party methodologies with proprietary models through both non-discretionary recommendations and a discretionary wrap-fee management program called SimpleInvest. The firm is part of Principal Financial Group, leveraging its affiliated entities to provide integrated investment and banking solutions.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
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Paige H

Series 63, Series 66

Charlotte, NC

Principal Advised Services

Paige Hardaway is a financial advisor at Principal Advised Services in Charlotte, NC, holding Series 63 and Series 66 licenses with four years of industry experience. She has held roles at Principal Financial Services and Principal Life Insurance Company, and her background includes positions at Amerit Fleet Services and Reliance First Capital. Hardaway also serves as a Retirement Consultant, providing one-on-one investment advice to retirement plan participants on their distribution options. Principal Advised Services offers investment advice and related services primarily to retirement plan participants and retail IRA clients. The firm utilizes a blend of third-party methodologies and proprietary models to provide both non-discretionary recommendations and discretionary investment management, supported by its affiliation with Principal Financial Group and its related entities.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
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Toya P

Series 63, Series 66

Charlotte, NC

Principal Advised Services

Toya Pollard is a financial advisor with Principal Advised Services in Charlotte, NC, holding Series 63 and Series 66 licenses and bringing 12 years of industry experience. She previously worked at Wells Fargo Advisors and Wells Fargo Clearing before joining Principal Financial Services and Principal Life Insurance Company. Pollard also holds a position as Assistant Vice President for Advice, Education & Sales at Principal Bank, focusing on the sales of bank deposit products. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both nondiscretionary recommendations and a discretionary investment management program called SimpleInvest. The firm leverages proprietary models and third-party methodologies within the Principal Financial Group family, supporting integrated access to affiliated products and services.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
user avatar

Devin Y

Series 66

Charlotte, NC

Principal Advised Services

Devin Young is a financial advisor with Principal Advised Services in Charlotte, NC, holding a Series 66 designation and currently in their first year in the industry. Prior to joining Principal, Young held positions at Goldman Sachs and several other companies across diverse industries. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both nondiscretionary recommendations and a discretionary wrap-fee investment management program called SimpleInvest. The firm integrates proprietary and third-party methodologies and operates within the Principal Financial Group family, enabling access to a range of affiliated products and services.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
user avatar

Joshua K

Series 63, Series 65

Charlotte, NC

Principal Advised Services

Joshua Kight is a financial advisor with Principal Advised Services in Charlotte, NC, holding Series 63 and Series 65 designations and 18 years of industry experience. He has been with Principal Advised Services since 2022 and has held roles at Principal Financial Services and Principal Life Insurance Company since 2016 and 2012, respectively. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients through nondiscretionary recommendations and a discretionary, wrap-fee investment management program called SimpleInvest. The firm integrates third-party and proprietary models, serving clients within the Principal Financial Group family and other retail clients.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
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James W

Series 63, Series 66

Charlotte, NC

Principal Advised Services

James Winters III is a financial advisor with Principal Advised Services in Charlotte, NC, holding Series 63 and Series 66 licenses and having three years of industry experience. His career includes roles at Principal Financial Services, Principal Bank, Principal Life Insurance Company, and Cardinal Financial. He also has experience working outside the financial sector, including at Wofford College and Carolinas Animal Hospital. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients. The firm offers both non-discretionary recommendations and a discretionary investment management program, leveraging a combination of third-party methodologies and proprietary models within the Principal Financial Group family.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
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Alex J

Series 66

Charlotte, NC

Principal Advised Services

Alex Joseph is a financial advisor at Principal Advised Services in Charlotte, NC, holding a Series 66 credential with one year of industry experience. He also serves as a retirement consultant and assistant vice president focused on advice, education, and sales within the Principal Financial Group. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary, wrap-fee investment management program called SimpleInvest. The firm integrates proprietary models with third-party methodologies and operates within the broader Principal Financial Group, leveraging affiliated entities to deliver its services.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
user avatar

Robert W

Series 66

Charlotte, NC

Principal Advised Services

Robert Warren is a financial advisor with Principal Advised Services in Charlotte, NC. He holds a Series 66 designation and has one year of industry experience. His prior roles include positions at Principal Life Insurance Company, Principal Bank, Principal Securities, Inc., and Merrill Lynch Wealth Management. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients. The firm offers both non-discretionary recommendations and a discretionary, wrap-fee investment management program, combining third-party methodologies with proprietary models and supported by its affiliation with Principal Financial Group.

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting Retired
View complete list of advisors at this office
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