Jacksonville, FL Bonneval Rd Office

Joe Townsend is a ChFC® credentialed financial advisor with Principal Financial Services in Jacksonville, FL, bringing 51 years of industry experience. He has been with Principal Life Insurance Company since 1998 and Princor Financial Services Corporation since 1989. Townsend serves as Director of Partnership Review for International Cooperating Ministries, focusing on Russia and Former Soviet Republics, and holds board positions with nonprofit organizations including First Coast Women's Services and the Samuel C. Taylor Foundation. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individuals, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money managers through various advisory and promoter arrangements.

Brandon Danielson is a financial advisor with Principal Financial Services and holds Series 63 and Series 66 licenses. He has three years of industry experience and previously worked at Edward Jones and New York Life. Prior to his financial services career, he served 17 years in the U.S. Navy. Outside of advising, he is involved in the sale of various insurance products including life, disability, annuities, and health insurance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel overseas. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Paul Testa is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 licenses. He began his advisory career in 2025 and has prior experience at Principal Securities, Principal Life Insurance Co, ADP, Wolters Kluwer, Thompson Baker Agency, and iSolved HCM. He is also involved in outside insurance sales, including life, disability, annuities, health, long-term care, dental, Medicare, and medical insurance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel abroad. The firm offers financial planning, retirement consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

William Nichols is a financial advisor with Principal Financial Services in Jacksonville, FL, holding a Series 66 designation and seven years of industry experience. He has previously worked at Green Wealth Management and Union Financial, Inc., and served ten years in the United States Navy. Outside of his advisory role, Nichols is the founding partner and lead wealth advisor at Executive Private Wealth, where he provides financial planning, insurance services, and educational seminars. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm provides financial planning, retirement consulting, and access to third-party money manager solutions through direct advisory programs and promoter arrangements.

Jason Sanders is a financial advisor with Principal Financial Services in Jacksonville, FL, holding Series 63 and Series 65 licenses and 16 years of industry experience. He has worked at Principal Securities Inc. since 2016 and with Principal Life Insurance Co. since 2009. Sanders serves as an advisory board member at the University of North Florida and is involved in fixed insurance sales, including fixed life, annuities, and health-related insurance products. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel stationed abroad. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

John Langley Jr. is a CFP® professional with 16 years of industry experience, currently serving at Principal Financial Services. He has worked at Principal Securities Inc and Principal Life Insurance Company since 2019, and previously spent 10 years with Fidelity Brokerage Services LLC. Outside of his advisory role, Langley serves as a board member of the Bolles School Alumni Board. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Quintrell Mc Creary is a financial advisor at Principal Financial Services with Series 63 and Series 65 credentials and two years of industry experience. Prior to joining Principal, Mc Creary served eight years in the United States Navy. Outside of financial advising, he owns a logistics and trucking business that partners with Amazon to deliver freight between distribution centers. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions delivered primarily on a discretionary basis.

Robert Rodriguez is a financial advisor with Principal Financial Services in Jacksonville, FL, holding Series 63 and 66 licenses and 10 years of industry experience. His prior roles include positions at Equitable Advisors, Morgan Stanley, and Deutsche Bank Securities. He is also the owner of Opes Wealth Management, a business providing holistic financial planning and related services. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm provides direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Dwight Larkin is a financial advisor with Principal Financial Services, holding the ChFC® designation and Series 63 and Series 65 licenses, with 22 years of industry experience. His prior roles include positions at Northwestern Mutual and Associated Bank. Outside of his advisory work, he plays bass in a rock band called The Dad Bodz. Principal Securities offers brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm focuses on direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Liam Downs is a financial advisor at Principal Financial Services with Series 63 and Series 66 credentials and one year of industry experience. His prior work includes roles at Northwestern Mutual and service with the Jacksonville Sheriff's Office. He is also involved in the sale of various insurance products including life, disability, annuities, health, and Medicare insurance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs under advisory and promoter arrangements.

Craig Dekshenieks is a financial advisor with Principal Financial Services holding a Series 66 designation and three years of industry experience. His prior work includes roles at Edward Jones and New York Life-affiliated firms. He also has an outside sales position involving the sale of various insurance products. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel stationed abroad. The firm provides direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.