Ocala, FL Office
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Principal Financial Services
Enterprise
Firm-wide stats for Principal Financial Services
About
Principal Securities provides brokerage and registered investment advisory services to a broad client base that includes individual investors (both non‑HNW and high net worth), qualified and nonqualified retirement plans, trusts, estates, charitable organizations, corporations and other business entities, and active‑duty U.S. military personnel residing or stationed outside the United States. Its advisory offering focuses on direct advisory programs, financial planning, retirement plan consulting, and access to third‑party money manager (TPMM) asset allocation and separately managed account solutions.
The firm makes TPMM programs available under two distinct arrangements: an investment adviser arrangement, where Principal may act as adviser or co‑advisor, and a promoter arrangement, where Financial Advisors refer clients to unaffiliated TPMMs and assist clients in selecting models and completing account setup and reviews. Investment implementation is generally carried out on a discretionary basis by the TPMMs; Principal evaluates TPMMs’ structure, costs and performance and provides ongoing client reviews through its Financial Advisors.
Distinctive features include a range of promoter and referral arrangements—Principal receives promoter payments from TPMMs, engages with third‑party lead‑generation firms, and provides business support to Financial Advisors tied to production targets—conflicts the firm discloses and subjects to supervisory controls. The firm’s regulatory history is also notable: it settled an SEC matter related to mutual fund share‑class selection and remedial payments, and it has disclosed that certain advisory arrangements (for example, some SEI and AssetMark investment adviser arrangements) are no longer offered to new accounts.
Based on Principal Financial Services
Location
50 SE 16th Ave
Ocala FL 34471
Advisors at this office
2
Advisors at this office
Kenneth N
Series 66
Ocala, FL
Principal Financial Services
Kenneth Nadeau is a financial advisor with Principal Financial Services in Ocala, FL, holding a Series 66 designation and 23 years of industry experience. He is the owner and president of Wealth and Income Strategies, Inc., and has been affiliated with Principal Securities Inc. and Principal Life Insurance Co. since 2013. Outside of advisory work, Mr. Nadeau serves on multiple homeowners' association boards, is involved in leadership for a local BNI networking group, leads group CrossFit classes, and with his wife operates a business reselling vintage items on eBay. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.
Bernadina W
Series 63, Series 65
Ocala, FL
Principal Financial Services
Bernadina Williams is a financial advisor with Principal Financial Services in Ocala, FL, holding Series 63 and Series 65 licenses and bringing 30 years of industry experience. She has been with Principal Life Insurance since 2013. Outside of her advisory role, Williams serves in several community and nonprofit leadership positions, including board secretary roles for the North Central Florida Clarinet Choir and NAMI of Marion County, as well as chair of the Marion County Democratic Executive Committee and board member positions with the Salvation Army and United Way of Marion County. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.
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