Allentown, PA South Pike Avenue Office

Team
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Private Advisor Group, LLC logo

Private Advisor Group, LLC

Enterprise

Firm-wide stats for Private Advisor Group, LLC

Total advisors

922

Across 421 offices

Clients per advisor

181 Very High

Avg AUM per client

$330,212 Low

HNW client ratio

17% Typical

About

Private Advisor Group serves individuals, trusts, estates, charitable organizations, businesses and retirement plans, providing both discretionary and non‑discretionary portfolio management, financial planning, retirement plan consulting and access to wrap and non‑wrap advisory programs. The firm also offers managed account solutions including its proprietary WealthSuite, third‑party TAMPs and custodian programs, annuity allocation services, alternative investments through CAIS, and held‑away management for certain participant accounts via Pontera.

PAG describes its advisory model as fiduciary‑based: investment adviser representatives gather client goals and risk tolerances, then either act as portfolio managers or assist clients in selecting managers and model portfolios from strategists such as Fidelity, BlackRock and Invesco. The firm uses technology platforms (Orion for WealthSuite, Pontera for held‑away assets) and employs a range of methods (asset allocation, fundamental, technical, trading and both long‑ and short‑term strategies) while often implementing advice through third‑party managers and TAMPs.

Noteworthy features in the brochure include that certain IARs are licensed attorneys who may provide legal services in their individual capacities and that some IARs serve as real estate brokers, dealers or investors and may recommend real estate transactions — relationships the firm discloses and seeks to manage. The brochure also discloses an ownership link and business relationships with LPL and affiliated entities, a proprietary WealthSuite that receives model‑provider revenue shares used to offset platform costs, and a recent SEC enforcement matter concerning mutual fund share‑class disclosures for which the firm agreed to remedial measures and payment.

Based on Private Advisor Group, LLC

Expertise

Annuities

Based on Private Advisor Group, LLC

Occupation focus

Founder/Business Owner

Based on Private Advisor Group, LLC

Location

2851 South Pike Avenue, Suite D

Allentown PA 18103

Advisors at this office

3

Advisors at this office

user avatar

Diana C

CFP®, Series 63, Series 65

Allentown, PA

Private Advisor Group, LLC

Diana Colahan is a CFP®-certified financial advisor with 22 years of industry experience. She has been with Private Advisor Group, LLC since 2013 and has also worked with LPL Financial since 2008. In addition to her advisory role, she provides administrative support to Pinnacle Advisor Group, an independent investment advisor firm. Private Advisor Group serves individuals, trusts, estates, charitable organizations, businesses, and retirement plans, offering discretionary and non-discretionary portfolio management, financial planning, and retirement plan consulting. The firm employs a fiduciary-based advisory model, utilizing various investment strategies and technology platforms while providing clients access to proprietary and third-party managed account solutions.

Annuities Founder/Business Owner
user avatar

Thomas R

Series 63, Series 66

Allentown, PA

Private Advisor Group, LLC

Thomas Roberts is a financial advisor with Private Advisor Group, LLC, holding the Series 63 and Series 66 credentials and bringing 13 years of industry experience. His career includes roles at LPL Financial, Jackson National Life Distributors LLC, and Zen Payroll Inc. He also provides administrative support to Private Advisor Group through a registered investment advisor hybrid business. Private Advisor Group serves individuals, trusts, estates, charitable organizations, businesses, and retirement plans by offering portfolio management, financial planning, retirement plan consulting, and access to various advisory programs. The firm employs a fiduciary-based model, utilizing technology platforms and a range of investment strategies while often implementing advice through third-party managers and tactical asset management programs.

Annuities Founder/Business Owner
user avatar

Thomas R

Series 63, Series 65

Allentown, PA

Private Advisor Group, LLC

Thomas Roberts is a financial advisor with Private Advisor Group, LLC and Pinnacle Advisor Group, Inc., holding Series 63 and Series 65 credentials and bringing 25 years of industry experience. He has worked with LPL Financial and Harbor Lights Financial Group, Inc. In addition to financial advising, Roberts provides life coaching services focused on goal-setting and personal development and has taught a course on retirement planning at Cedar Crest College. Private Advisor Group serves individuals, trusts, estates, charitable organizations, businesses, and retirement plans with portfolio management, financial planning, retirement consulting, and access to various managed account solutions, including its proprietary WealthSuite platform. The firm operates on a fiduciary basis, employing multiple investment strategies and technology platforms while often utilizing third-party managers and TAMPs.

Annuities Founder/Business Owner
View complete list of advisors at this office
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