Proactive Advisors, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
ProActive Advisors provides fiduciary financial planning and ongoing investment management for individuals, families, private trusts, small-business owners, retirement plans, and companies. The firm manages roughly $56.8 million across a modest client base of under 100 relationships.
The investment process is built around a proprietary "360Portfolios" methodology with five model portfolio types that target distinct reward‑for‑risk return ranges and combine a top‑down assessment of market health with bottom‑up security selection. Portfolios are actively managed with flexible, tactical asset allocation, concentrated position sizing, and the selective use of options, inverse and leveraged ETFs, occasional leverage, and long/short positions rather than routine rebalancing.
Notable distinctions include formal adoption of software integrations and artificial intelligence to help define client objectives, evaluate market indicators, and support risk monitoring, with promises to back‑test and run strategies live with firm capital prior to broad deployment. The firm also documents an operational stance that relies on custodians for API cybersecurity while retaining account access in practice, and it elects not to vote client proxies — practices that differ from many peers.
Client services
Expertise
Occupation focus
Fee options
Project fees quoted in advance for specialized planning and business consulting services
$0 - $999,999: 1.25% $1,000,000 - $2,499,999: 1.00% $2,500,000 - $4,999,999: 0.85% $5,000,000+: Negotiable ('Let's Talk')
$250 per hour for financial planning and consulting services
Main office
836 Euclid Ave., Suite 306
Lexington KY 40502
Advisors at this office
2
Most active in
Kentucky · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
John Y
Series 65
Lexington, KY
Proactive Advisors, LLC
John York is a Series 65-registered financial advisor with ProActive Advisors, LLC, based in Lexington, KY, where he has worked for six years. His prior experience includes roles at Just Do It Too Charters and the University of Kentucky. Outside of his advisory work, he assists with managing family-owned real estate. ProActive Advisors provides fiduciary financial planning and investment management for individuals, families, private trusts, small-business owners, retirement plans, and companies. The firm employs a proprietary "360Portfolios" methodology featuring actively managed, tactical asset allocation with a focus on risk-adjusted returns, and integrates software and artificial intelligence to support client objectives and market analysis.
Lawrence Y
Series 63, Series 65
Lexington, KY
Proactive Advisors, LLC
Lawrence York is a financial advisor with ProActive Advisors, LLC in Lexington, KY, holding Series 63 and Series 65 credentials and bringing 38 years of industry experience. He has been with ProActive Advisors since 2008. Outside of his advisory role, Mr. York owns interest in multiple limited liability companies, including those involved in business consulting, financial management, and investment-related activities such as a substance abuse treatment clinic and land acquisition companies. ProActive Advisors serves individuals, families, trusts, small-business owners, retirement plans, and companies, managing approximately $56.8 million across fewer than 100 clients. The firm employs a proprietary "360Portfolios" methodology combining top-down market analysis with bottom-up security selection, utilizing active management and tactical asset allocation strategies.
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