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Prospera Financial Services, inc.

Updated today

Client AUM

$12,191,327,994

Clients

17,878

Advisors

286

across 132 offices

About

Prospera Financial Services, Inc. is a multi-team advisory firm with 271 advisors overseeing roughly $14.4 billion in client assets, serving individuals (including high‑net‑worth clients), retirement plans, trusts, estates, charitable organizations, and other business entities. The firm provides financial planning, portfolio management, and access to multiple advisory programs and platforms, including PFS‑sponsored Summit programs and third‑party platforms administered by Envestnet, SEI, AssetMark, and Wells Fargo.

Advisers work with clients through interviews and suitability questionnaires to set objectives and may manage accounts on a discretionary or non‑discretionary basis; Prospera offers both wrap‑fee and traditional management options and uses model portfolios, sub‑advisers, and third‑party money managers (for example, PFS Models and Schwab Marketplace Models). The firm describes ongoing monitoring, rebalancing, and annual reviews as part of its supervisory process and reported $14,387,540,045 in client assets as of June 30, 2026, with $9,785,164,394 managed on a discretionary basis.

What is notable about Prospera relative to many multi‑team peers is its dual registration as an SEC‑registered investment adviser and a FINRA member broker‑dealer, and the fact that many investment adviser representatives are also registered representatives and insurance agents; the brochure discloses that the firm and its advisers may receive commissions, insurance compensation, 12b‑1 fees, and other third‑party payments in addition to advisory fees, along with revenue‑sharing and incentive arrangements with custodians such as Wells Fargo Clearing Services (including FDIC sweep revenue sharing and incentive credits). The firm also documents prior disclosure events and program changes in its ADV (for example, Item 2 notes a removed disciplinary disclosure and the addition of the Summit Goldman program), and it participates in pooled and alternative investment programs and managed‑futures introducing activity, which the brochure highlights as potential sources of conflicts that clients should consider.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Some financial planning fees may be fixed fees, negotiated per client

Percentage

Up to 2.15% annually (maximum) - fees are negotiable and based on amount of assets, services provided, and financial complexity

Commissions

Commission and transactional fees apply when acting as broker-dealer and insurance agent, including sales loads, 12b-1 fees, annuity commissions, and markups on fixed income securities

Project-based

Up to $750 per hour for financial planning services

Other

Fee-only: Financial planning fees may be fixed or hourly, up to $750/hour maximum, negotiable per client

Main office

See office

5429 Lbj Freeway, Suite 750

Dallas TX 75240

Advisors at this office

49

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Also doing business as

Accredited Fiduciary Advisors, LLC · Acm Wealth Management... · Addison Securities, Inc. · Adelaide Wealth Advisors · Alex Shore Financial · Arbitrage Management Group · Ark Financial Management, LLC · Ascendant Financial Advisors · Asset Capital Management · Backe Page Group · Barnett Financial Partners, Inc · Barriger & Co, Inc. · Barry Vogel & Associates · Becker Suffern Mclanahan, Ltd · Bednarz Financial · Bell Wealth Management LLC · Bennett Jensen Personal Wealth Advisors · Bentley & Company Investments · Bespoke Private Wealth Advisors · Blanchard Financial Services · Bob Bennie Wealth Management · Botel Asset Management · Brian L Smith Financial Advisors · Buchanan Capital, Inc · Bullinger Wealth Management · C E Gaye And Sons Securities · Captrust Financial Advisors · Cardwell And Associates · Cascade Wealth Management · Castlerock Financial Advisors · Cecilco · Chapman Wealth Management · Charlotte Financial Advisors · Charney Investment Group · Clearpath Investment · Cordatus Wealth Management, LLC · Cottonwood Capital Advisors · Covino Financial Gr Ltd Dba Legacy Wlth Mgmt Gr · Crook Wealth Management · Curmudgeon Capital LLC · D. Paterson Cope Wealth Management · Danias Financial Management · Day Wealth Management · Dfs Investments, LLC · Dominion Capital Partners Wealth Management · Dorsey & Company · East Coast Capital Management · Endurance Wealth Partners · Eriksen Financial, Inc · Fetrow Wealth Management · Fiduciary 401(k) · Financial & Insurance Associates · Financial & Tax Strategies, LLC · Financial And Insurance Associates · Financial E Strategies, LLC · Foltz Investment Group, LLC · Foreman Financial Group · Fulcrum Wealth Planning · G4 Wealth Management · Godley Wealth Management · Goff Wealth Management, LLC · Hansen, Stiles & Associates · Hartman Investment Group, LLC · Heidtke & Co, Inc · Hfs Securities · Howell Wealth Advisors · Huddleston Smith Wealth Management · Institutional Equities · Jak Wealth Management · Jamestowne Investments, LLC · Jeff Poosch Financial Services, Inc · Johnson Wealth Management · Jrs Wealth Management · Kaplan Wealth Advisors · Katz Financial · Kingsley Advisors · Kutzen Financial · Level Wealth Management · Little & Associates Wealth Management · Liveoak Wealth Advisors, LLC · Lollis Financial Advisors, LLC · Lundy Financial Services · Lynn Wealth Management · Magellan Wealth Advisors · Mahon Financial · Matthews Financial Services · Mcguire Dyke Investment Group · Mcmahan Financial, LLC · Michael Dallas Retirement Solutions · Miller Financial Services LLC · Mn Retirement Services · Money Matters 911 · Mossakowski & Nichols Wealth Management, LLC · Myers Investment Group, Inc. · Oakes Wealth Management · Optima Wealth Management, Inc · Ossola Wealth Management · Paraclete Wealth Consultants · Parklane Financial Advisors, LLC · Phillips Financial Group · Pittsburgh Wealth Management Group · Plymouth Rock Financial Partners · Price Perkins LLC · Prometheus Wealth Management · Prospera Financial Ny · Prospera Financial Services · Prospera Financial Services, Inc. · Prospera Wealth Advisors · Provident Strategies Group · Pse Wealth Management · Pyle Financial Services · Reagan Consulting, LLC · Reagan Holloway · Reagan James Wealth Advisors · Redwood Advisory Group · Reed Wealth Management · Rick Whitehurst Asset Management · Riverstone Financial Group · Robert James Investments · Sabelhaus Wealth Partners · Sara Gibbs Wealth Management · Scatolini Wealth Management · Security First Group · Shafranek, Flanagan And Gregory · Sierra Pacific Wealth Management · Silva Financial Group · Silver Creek Financial Group, LLC · Silverthorn Investments · Source Rock Capital Management · Southern Investment Partners · Speicher Private Wealth · Stocks Wealth Management · Stonebridge Wealth Management · Summit Investments · Taylor & Associates · Tca Financial Group, LLC · Testa & Associates LLC · The Bishoff Financial Group · The Danias Group · The Financial Maestro · The Financial Maestro, LLC · The Optima Group · The Ragusa Group · Tn Wealth Management · Tvc Wealth · Twin River Wealth Management · Waits Financial Group

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Shawn B

Series 63, Series 66

Dallas, TX

Prospera Financial Services, inc.

Shawn Baxter is a financial advisor at Prospera Financial Services, Inc. in Dallas, TX, holding Series 63 and Series 66 licenses with 25 years of industry experience. His prior roles include positions at Avantax Investment Services, Inc., Avantax Advisory Services, and 1st Global Advisors, Inc. Prospera Financial Services, Inc. is a multi-team advisory firm with 271 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, charitable organizations, and other business entities, offering financial planning, portfolio management, and access to multiple advisory platforms and programs.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Danielle H

Series 63, Series 66

Crown Point, IN

Prospera Financial Services, inc.

Danielle Helfrich is a financial advisor at Prospera Financial Services, Inc. with 23 years of industry experience. She holds Series 63 and Series 66 licenses and has previously worked with firms including National Life Group, Equity Services Inc, Charles Schwab, and Raymond James Financial Services. Outside of her advisory role, she is involved with P.E.O. International, providing educational support for women. Prospera Financial Services, Inc. is a multi-team advisory firm with 271 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, and charitable organizations, offering financial planning, portfolio management, and access to multiple advisory programs and platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Benjamin S

Series 66

Incline Village, NV

Prospera Financial Services, inc.

Benjamin Sloves is a financial advisor at Prospera Financial Services, Inc. with seven years of industry experience. He previously worked at Morgan Stanley and its Private Bank, as well as Sierra Wellness and the University of Nevada, Reno. Outside of his advisory role, Mr. Sloves owns a clothing and shoe wholesale business. Prospera Financial Services, Inc. is a multi-team advisory firm with 271 advisors managing approximately $14.4 billion in client assets. The firm serves a diverse client base including individuals, retirement plans, trusts, estates, charitable organizations, and other business entities, offering financial planning, portfolio management, and access to multiple advisory programs and platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Catherine L

Series 66

St. Louis, MO

Prospera Financial Services, inc.

Catherine Lampe is a financial advisor at Prospera Financial Services, Inc. with 18 years of industry experience. She holds a Series 66 designation and has worked at Saleeby & Associates since 2007 while joining Prospera in 2025. Prospera Financial Services is a multi-team advisory firm with 271 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities, offering financial planning, portfolio management, and access to multiple advisory programs and platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Carolyn F

Series 63, Series 65

Dallas, TX

Prospera Financial Services, inc.

Carolyn French is a financial advisor at Prospera Financial Services, Inc. in Dallas, TX, with 41 years of industry experience. She previously worked at UBS Financial Services and Citigroup Global Markets. Outside of her advisory role, she serves on several nonprofit boards and is president of the Shining Light Foundation, which provides financial assistance to individual children. Prospera Financial Services is a multi-team advisory firm with 271 advisors managing roughly $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, and charitable organizations, offering financial planning, portfolio management, and access to multiple advisory programs and platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Edward B

Series 63, Series 65

Metairie, LA

Prospera Financial Services, inc.

Edward Bush is a financial advisor with Prospera Financial Services, Inc. He holds Series 63 and Series 65 credentials and has 45 years of industry experience. Prior to joining Prospera in 2021, he worked for Dorsey & Company, Inc. for 32 years. Outside of his advisory role, he is a co-owner and proprietor of family-owned ranches in Texas, involved in cattle ranching and agricultural leasing. Prospera Financial Services, Inc. is a multi-team advisory firm with 271 advisors managing approximately $14.4 billion in client assets, serving individuals, retirement plans, trusts, estates, charitable organizations, and business entities. The firm offers financial planning, portfolio management, and access to multiple advisory programs and third-party platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Sonya P

Series 66

Southgate, MI

Prospera Financial Services, inc.

Sonya Palumbo is a financial advisor at Prospera Financial Services, Inc. with 26 years of industry experience. She holds a Series 66 designation and has previously worked at Cetera Advisor Networks LLC and Summit Brokerage Services Inc. In addition to her advisory role, she is a registered sales assistant at Taylor & Associates LLC. Prospera Financial Services, Inc. is a multi-team advisory firm with 271 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities, offering financial planning, portfolio management, and access to various advisory programs and platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Jason B

Series 63, Series 65

Dallas, TX

Prospera Financial Services, inc.

Jason Bednarz is a financial advisor at Prospera Financial Services, Inc. based in Dallas, TX, holding Series 63 and Series 65 licenses with 29 years of industry experience. He has worked at Prospera Financial Services since 2009 and previously held positions at RBC Capital Markets and Morgan Stanley DW Inc. from 1997 to 2009. Prospera Financial Services is a multi-team advisory firm with 271 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, charitable organizations, and other entities, offering financial planning, portfolio management, and access to various advisory programs and platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Chris S

Series 63, Series 66

Paradise Valley, AZ

Prospera Financial Services, inc.

Chris Stocks is a financial advisor at Prospera Financial Services, Inc. with 31 years of industry experience. He holds Series 63 and Series 66 credentials and has worked at Morgan Stanley Private Bank, N.A., Morgan Stanley Smith Barney LLC, and Morgan Stanley & Co. LLC prior to joining Prospera in 2022. Outside of his advisory role, Mr. Stocks is involved in managing several non-investment related business ventures, including CSTOCKS MotorSports LLC and various hospitality and automotive enterprises. Prospera Financial Services, Inc. is a multi-team advisory firm with 271 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, charitable organizations, and other business entities, providing financial planning, portfolio management, and access to multiple advisory programs and platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Anthony O

Series 66

Aliso Viejo, CA

Prospera Financial Services, inc.

Anthony Ossola is a financial advisor with Prospera Financial Services, Inc. in Aliso Viejo, CA, holding a Series 66 designation and 25 years of industry experience. His career includes roles at Wells Fargo Advisors Financial Network and UBS Financial Services. Outside of his advisory work, Ossola volunteers as a citizen scientist with Earth Views Inc., documenting inland waterways through video observation. Prospera Financial Services is a multi-team advisory firm with 271 advisors managing approximately $14.4 billion in client assets. The firm serves individuals—including high-net-worth clients—retirement plans, trusts, estates, and charitable organizations, offering financial planning, portfolio management, and access to multiple advisory platforms with both discretionary and non-discretionary account management options.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Gary L

Series 66

Swansea, IL

Prospera Financial Services, inc.

Gary London is a financial advisor at Prospera Financial Services, Inc. with 21 years of industry experience. He holds the Series 66 designation and has worked at Prospera since 2025, following a 17-year tenure at Cutter & Company, Inc. and earlier roles at Morgan Stanley & Co. LLC and Morgan Stanley DW Inc. Outside of his advisory work, he is involved in a business that rents inflatable bounce houses and slides. Prospera Financial Services, Inc. is a multi-team advisory firm with 271 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities, offering financial planning, portfolio management, and access to multiple advisory platforms and programs.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Charles P

Series 63, Series 65

Redlands, CA

Prospera Financial Services, inc.

Charles Painter II is a financial advisor with Prospera Financial Services, Inc. and holds Series 63 and Series 65 credentials. He has 45 years of industry experience, including 40 years with Painter, Smith & Gorian, Inc., and has been with Prospera since 2024. Prospera Financial Services, Inc. is a multi-team advisory firm with over 270 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities, offering financial planning, portfolio management, and access to various advisory programs and platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Leslie L

Series 63, Series 65

Bend, OR

Prospera Financial Services, inc.

Leslie Lamotte is a financial advisor at Prospera Financial Services, Inc. with 26 years of industry experience. She held previous positions at Ek Riley Investments, LLC and LPL Financial before joining Prospera in 2021. In addition to her advisory work, she operates Cascade Wealth Management and participates in the Amazon Associates affiliate program. Prospera Financial Services is a multi-team advisory firm with 271 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, charitable organizations, and other entities, offering financial planning, portfolio management, and access to multiple advisory platforms and programs.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

John C

Series 63, Series 65

Dallas, TX

Prospera Financial Services, inc.

John Crook is a financial advisor at Prospera Financial Services, Inc. in Dallas, TX, holding Series 63 and Series 65 licenses with 30 years of industry experience. His prior roles include positions at Raymond James & Associates, Morgan Keegan & Company, LLC, and Citigroup Global Markets. He serves as a board member of the Georgia Industrial Children's Home Foundation and is involved in several business ventures, including a land clearing business started with his son. Prospera Financial Services is a multi-team advisory firm with 271 advisors overseeing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, charitable organizations, and business entities, offering financial planning, portfolio management, and access to multiple advisory programs and platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Carl W

Series 63, Series 65

Peroria, IL

Prospera Financial Services, inc.

Carl Williams Jr. is a financial advisor with Prospera Financial Services, Inc., holding Series 63 and Series 65 licenses and bringing 33 years of industry experience. His prior work includes roles at LPL Financial, Chapin Davis, Inc., and Williams Investment Network, Inc. He serves as a board member and volunteer for the Peoria Players Theater. Prospera Financial Services, Inc. is a multi-team advisory firm with over 270 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, charitable organizations, and businesses, offering financial planning, portfolio management, and access to multiple advisory programs and platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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