Prospera Financial Services, inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$12,191,327,994
Clients
17,878
Advisors
286
across 132 offices
About
Prospera Financial Services, Inc. is a multi-team advisory firm with 271 advisors overseeing roughly $14.4 billion in client assets, serving individuals (including high‑net‑worth clients), retirement plans, trusts, estates, charitable organizations, and other business entities. The firm provides financial planning, portfolio management, and access to multiple advisory programs and platforms, including PFS‑sponsored Summit programs and third‑party platforms administered by Envestnet, SEI, AssetMark, and Wells Fargo.
Advisers work with clients through interviews and suitability questionnaires to set objectives and may manage accounts on a discretionary or non‑discretionary basis; Prospera offers both wrap‑fee and traditional management options and uses model portfolios, sub‑advisers, and third‑party money managers (for example, PFS Models and Schwab Marketplace Models). The firm describes ongoing monitoring, rebalancing, and annual reviews as part of its supervisory process and reported $14,387,540,045 in client assets as of June 30, 2026, with $9,785,164,394 managed on a discretionary basis.
What is notable about Prospera relative to many multi‑team peers is its dual registration as an SEC‑registered investment adviser and a FINRA member broker‑dealer, and the fact that many investment adviser representatives are also registered representatives and insurance agents; the brochure discloses that the firm and its advisers may receive commissions, insurance compensation, 12b‑1 fees, and other third‑party payments in addition to advisory fees, along with revenue‑sharing and incentive arrangements with custodians such as Wells Fargo Clearing Services (including FDIC sweep revenue sharing and incentive credits). The firm also documents prior disclosure events and program changes in its ADV (for example, Item 2 notes a removed disciplinary disclosure and the addition of the Summit Goldman program), and it participates in pooled and alternative investment programs and managed‑futures introducing activity, which the brochure highlights as potential sources of conflicts that clients should consider.
Client services
Expertise
Occupation focus
Fee options
Some financial planning fees may be fixed fees, negotiated per client
Up to 2.15% annually (maximum) - fees are negotiable and based on amount of assets, services provided, and financial complexity
Commission and transactional fees apply when acting as broker-dealer and insurance agent, including sales loads, 12b-1 fees, annuity commissions, and markups on fixed income securities
Up to $750 per hour for financial planning services
Fee-only: Financial planning fees may be fixed or hourly, up to $750/hour maximum, negotiable per client
Main office
See office5429 Lbj Freeway, Suite 750
Dallas TX 75240
Advisors at this office
49
Offices (132)
Dallas, TX Lbj Freeway
5429 Lbj Freeway Suite 750, Dallas, TX 75240
49 advisors
Ballwin, MO
15415 Clayton Road, Ballwin, MO 63011
10 advisors
Metairie, LA
2121 Airline Dr Ste 160, Metairie, LA 70001
9 advisors
Dublin, OH
5747 Perimeter Dr. Suite 240, Dublin, OH 43017
8 advisors
Rochester, NY
1640 Penfield Rd, Rochester, NY 14534
7 advisors
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Also doing business as
Accredited Fiduciary Advisors, LLC · Acm Wealth Management... · Addison Securities, Inc. · Adelaide Wealth Advisors · Alex Shore Financial · Arbitrage Management Group · Ark Financial Management, LLC · Ascendant Financial Advisors · Asset Capital Management · Backe Page Group · Barnett Financial Partners, Inc · Barriger & Co, Inc. · Barry Vogel & Associates · Becker Suffern Mclanahan, Ltd · Bednarz Financial · Bell Wealth Management LLC · Bennett Jensen Personal Wealth Advisors · Bentley & Company Investments · Bespoke Private Wealth Advisors · Blanchard Financial Services · Bob Bennie Wealth Management · Botel Asset Management · Brian L Smith Financial Advisors · Buchanan Capital, Inc · Bullinger Wealth Management · C E Gaye And Sons Securities · Captrust Financial Advisors · Cardwell And Associates · Cascade Wealth Management · Castlerock Financial Advisors · Cecilco · Chapman Wealth Management · Charlotte Financial Advisors · Charney Investment Group · Clearpath Investment · Cordatus Wealth Management, LLC · Cottonwood Capital Advisors · Covino Financial Gr Ltd Dba Legacy Wlth Mgmt Gr · Crook Wealth Management · Curmudgeon Capital LLC · D. Paterson Cope Wealth Management · Danias Financial Management · Day Wealth Management · Dfs Investments, LLC · Dominion Capital Partners Wealth Management · Dorsey & Company · East Coast Capital Management · Endurance Wealth Partners · Eriksen Financial, Inc · Fetrow Wealth Management · Fiduciary 401(k) · Financial & Insurance Associates · Financial & Tax Strategies, LLC · Financial And Insurance Associates · Financial E Strategies, LLC · Foltz Investment Group, LLC · Foreman Financial Group · Fulcrum Wealth Planning · G4 Wealth Management · Godley Wealth Management · Goff Wealth Management, LLC · Hansen, Stiles & Associates · Hartman Investment Group, LLC · Heidtke & Co, Inc · Hfs Securities · Howell Wealth Advisors · Huddleston Smith Wealth Management · Institutional Equities · Jak Wealth Management · Jamestowne Investments, LLC · Jeff Poosch Financial Services, Inc · Johnson Wealth Management · Jrs Wealth Management · Kaplan Wealth Advisors · Katz Financial · Kingsley Advisors · Kutzen Financial · Level Wealth Management · Little & Associates Wealth Management · Liveoak Wealth Advisors, LLC · Lollis Financial Advisors, LLC · Lundy Financial Services · Lynn Wealth Management · Magellan Wealth Advisors · Mahon Financial · Matthews Financial Services · Mcguire Dyke Investment Group · Mcmahan Financial, LLC · Michael Dallas Retirement Solutions · Miller Financial Services LLC · Mn Retirement Services · Money Matters 911 · Mossakowski & Nichols Wealth Management, LLC · Myers Investment Group, Inc. · Oakes Wealth Management · Optima Wealth Management, Inc · Ossola Wealth Management · Paraclete Wealth Consultants · Parklane Financial Advisors, LLC · Phillips Financial Group · Pittsburgh Wealth Management Group · Plymouth Rock Financial Partners · Price Perkins LLC · Prometheus Wealth Management · Prospera Financial Ny · Prospera Financial Services · Prospera Financial Services, Inc. · Prospera Wealth Advisors · Provident Strategies Group · Pse Wealth Management · Pyle Financial Services · Reagan Consulting, LLC · Reagan Holloway · Reagan James Wealth Advisors · Redwood Advisory Group · Reed Wealth Management · Rick Whitehurst Asset Management · Riverstone Financial Group · Robert James Investments · Sabelhaus Wealth Partners · Sara Gibbs Wealth Management · Scatolini Wealth Management · Security First Group · Shafranek, Flanagan And Gregory · Sierra Pacific Wealth Management · Silva Financial Group · Silver Creek Financial Group, LLC · Silverthorn Investments · Source Rock Capital Management · Southern Investment Partners · Speicher Private Wealth · Stocks Wealth Management · Stonebridge Wealth Management · Summit Investments · Taylor & Associates · Tca Financial Group, LLC · Testa & Associates LLC · The Bishoff Financial Group · The Danias Group · The Financial Maestro · The Financial Maestro, LLC · The Optima Group · The Ragusa Group · Tn Wealth Management · Tvc Wealth · Twin River Wealth Management · Waits Financial Group
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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