Rochester, NY Office

Team
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Prospera Financial Services, inc.

Multi-team

Firm-wide stats for Prospera Financial Services, inc.

Total advisors

286

Across 132 offices

Clients per advisor

63 Typical

Avg AUM per client

$681,918 Typical

HNW client ratio

44% High

About

Prospera Financial Services, Inc. is a multi-team advisory firm with 271 advisors overseeing roughly $14.4 billion in client assets, serving individuals (including high‑net‑worth clients), retirement plans, trusts, estates, charitable organizations, and other business entities. The firm provides financial planning, portfolio management, and access to multiple advisory programs and platforms, including PFS‑sponsored Summit programs and third‑party platforms administered by Envestnet, SEI, AssetMark, and Wells Fargo.

Advisers work with clients through interviews and suitability questionnaires to set objectives and may manage accounts on a discretionary or non‑discretionary basis; Prospera offers both wrap‑fee and traditional management options and uses model portfolios, sub‑advisers, and third‑party money managers (for example, PFS Models and Schwab Marketplace Models). The firm describes ongoing monitoring, rebalancing, and annual reviews as part of its supervisory process and reported $14,387,540,045 in client assets as of June 30, 2026, with $9,785,164,394 managed on a discretionary basis.

What is notable about Prospera relative to many multi‑team peers is its dual registration as an SEC‑registered investment adviser and a FINRA member broker‑dealer, and the fact that many investment adviser representatives are also registered representatives and insurance agents; the brochure discloses that the firm and its advisers may receive commissions, insurance compensation, 12b‑1 fees, and other third‑party payments in addition to advisory fees, along with revenue‑sharing and incentive arrangements with custodians such as Wells Fargo Clearing Services (including FDIC sweep revenue sharing and incentive credits). The firm also documents prior disclosure events and program changes in its ADV (for example, Item 2 notes a removed disciplinary disclosure and the addition of the Summit Goldman program), and it participates in pooled and alternative investment programs and managed‑futures introducing activity, which the brochure highlights as potential sources of conflicts that clients should consider.

Based on Prospera Financial Services, inc.

Expertise

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)

Based on Prospera Financial Services, inc.

Occupation focus

Founder/Business Owner Retired

Based on Prospera Financial Services, inc.

Location

1640 Penfield Rd

Rochester NY 14534

Advisors at this office

7

Advisors at this office

user avatar

John M

Series 63, Series 65

Rochester, NY

Prospera Financial Services, inc.

John Marino is a financial advisor at Prospera Financial Services, Inc. with 33 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Wells Fargo Advisors and Wells Fargo Clearing from 2009 to 2026. Prospera Financial Services is a multi-team advisory firm with over 270 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities, offering financial planning, portfolio management, and access to multiple advisory programs and platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Susan K

Series 63

Rochester, NY

Prospera Financial Services, inc.

Susan Kyle is a financial advisor at Prospera Financial Services, Inc. with 23 years of industry experience. She holds a Series 63 designation and previously worked at Wells Fargo Advisors and Wells Fargo Clearing from 2010 to 2026. Prospera Financial Services, Inc. is a multi-team advisory firm with over 270 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities, offering financial planning, portfolio management, and access to multiple advisory platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Donald L

Series 66

Rochester, NY

Prospera Financial Services, inc.

Donald Lennox is a financial advisor with Prospera Financial Services, Inc. in Rochester, NY, holding a Series 66 designation and three years of industry experience. He previously worked at Wells Fargo Advisors and Summit Services Unlimited Inc. Outside of advising, he serves as a notary public in Rochester. Prospera Financial Services, Inc. is a multi-team advisory firm with over 270 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, charitable organizations, and businesses, offering financial planning, portfolio management, and multiple advisory programs through both proprietary and third-party platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Carol R

Series 63, Series 65

Rochester, NY

Prospera Financial Services, inc.

Carol Ramsdell is a financial advisor at Prospera Financial Services, Inc. with 33 years of industry experience. She holds Series 63 and Series 65 designations and previously worked at Wells Fargo Advisors and Wells Fargo Clearing. Outside of her advisory role, she owns Carol Ramsdell Inc., has a minority ownership in Cornerstone Wealth Management, and is a licensed notary public. Prospera Financial Services is a multi-team advisory firm with over 270 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities, offering financial planning, portfolio management, and multiple advisory platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Todd G

Series 66

Rochester, NY

Prospera Financial Services, inc.

Todd Gunther is a financial advisor at Prospera Financial Services, Inc. with 29 years of industry experience. He holds the Series 66 designation and previously worked at Wells Fargo Advisors and Wells Fargo Clearing. He owns and operates Todd M. Gunther, Inc., an investment-related business based in Fairport, NY. Prospera Financial Services, Inc. is a multi-team firm managing approximately $14.4 billion in client assets, serving individuals, retirement plans, trusts, estates, and charitable organizations. The firm offers financial planning, portfolio management, and access to multiple advisory programs and platforms, with services encompassing both discretionary and non-discretionary account management.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Victoria R

Series 66

Rochester, NY

Prospera Financial Services, inc.

Victoria Ruetz is a Series 66-registered financial advisor at Prospera Financial Services, Inc. with three years of industry experience. She previously worked at Wells Fargo Advisors and Mengel Metzger Barr & Co., LLP. She also holds a CPA license, maintaining it since 2023. Prospera Financial Services is a multi-team advisory firm with over 270 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities, offering financial planning, portfolio management, and access to various advisory programs and platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Marc J

Series 63, Series 65

Rochester, NY

Prospera Financial Services, inc.

Marc Johnson is a financial advisor at Prospera Financial Services, Inc. with 40 years of industry experience. He previously worked at Wells Fargo Advisors and its affiliated entities for 17 years before joining Prospera in 2026. Outside of his advisory role, he co-owns a property management business and holds ownership interests in related financial service ventures. Prospera Financial Services is a multi-team advisory firm with over 270 advisors managing approximately $14.4 billion in client assets. The firm serves individuals, retirement plans, trusts, estates, charitable organizations, and businesses, offering financial planning, portfolio management, and access to diverse advisory programs through multiple platforms.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
View complete list of advisors at this office
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