Norfolk, VA Office

Prospera Financial Services, Inc. is a multi-team advisory firm with 271 advisors overseeing roughly $14.4 billion in client assets, serving individuals (including high‑net‑worth clients), retirement plans, trusts, estates, charitable organizations, and other business entities. The firm provides financial planning, portfolio management, and access to multiple advisory programs and platforms, including PFS‑sponsored Summit programs and third‑party platforms administered by Envestnet, SEI, AssetMark, and Wells Fargo.

Advisers work with clients through interviews and suitability questionnaires to set objectives and may manage accounts on a discretionary or non‑discretionary basis; Prospera offers both wrap‑fee and traditional management options and uses model portfolios, sub‑advisers, and third‑party money managers (for example, PFS Models and Schwab Marketplace Models). The firm describes ongoing monitoring, rebalancing, and annual reviews as part of its supervisory process and reported $14,387,540,045 in client assets as of June 30, 2026, with $9,785,164,394 managed on a discretionary basis.

What is notable about Prospera relative to many multi‑team peers is its dual registration as an SEC‑registered investment adviser and a FINRA member broker‑dealer, and the fact that many investment adviser representatives are also registered representatives and insurance agents; the brochure discloses that the firm and its advisers may receive commissions, insurance compensation, 12b‑1 fees, and other third‑party payments in addition to advisory fees, along with revenue‑sharing and incentive arrangements with custodians such as Wells Fargo Clearing Services (including FDIC sweep revenue sharing and incentive credits). The firm also documents prior disclosure events and program changes in its ADV (for example, Item 2 notes a removed disciplinary disclosure and the addition of the Summit Goldman program), and it participates in pooled and alternative investment programs and managed‑futures introducing activity, which the brochure highlights as potential sources of conflicts that clients should consider.