Purpose Wealth

Purpose Wealth is a small independent advisory firm that serves individuals and high-net-worth individuals with comprehensive financial planning and discretionary investment management. The firm offers ongoing advisory relationships as well as limited-scope project and hourly planning engagements, typically integrating investment guidance with broader financial planning rather than offering stand‑alone portfolio services.

The firm’s investment approach emphasizes top‑down asset allocation and fund‑level fundamental analysis, favoring low‑cost ETFs and index funds and employing long‑term trading with automated tax‑loss harvesting where appropriate. Each client receives an Investment Strategy Statement documenting goals and risk tolerance, and portfolios are managed on a discretionary basis with the ability to accommodate client‑imposed restrictions or tailored model allocations.

Purpose Wealth differs from many peers by generally charging fixed advisory fees instead of the more common percentage‑of‑assets model and by making project/hourly planning available. The firm also requires clients to custody assets with a specific provider that supplies an AI platform used in advisory operations; that dual relationship and the firm’s use of AI tools (for meeting transcription, summarization, and tax analysis) are disclosed and subject to review by the firm’s compliance officer.