RFG Advisory, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$5,088,002,743
Clients
17,207
Advisors
189
across 86 offices
About
RFG Advisory provides investment advisory and planning services to a broad client mix that includes individual and high‑net‑worth investors, retirement plans and plan participants, and select institutional clients such as investment companies and state or municipal government entities. Services described in the brochure include discretionary portfolio management, financial planning and consulting, retirement plan consulting, referrals to third‑party money managers, sub‑advisory services to exchange‑traded funds, and access to alternative investments and annuity platforms.
The firm’s investment delivery is primarily discretionary and leverages a range of model strategies and third‑party platforms: firm‑managed Bluemonte model portfolios (ETF and mutual‑fund based), direct indexing, SMArtX and other manager marketplaces, and participant‑facing retirement technology such as Pontera and Aspire for employer‑sponsored accounts. RFG also conducts ongoing supervisory and compliance oversight of affiliated and third‑party managers and states its role as an ERISA fiduciary when advising retirement accounts or plan sponsors.
Several features in the brochure distinguish RFG from many multi‑team peers: it acts as sub‑adviser to multiple Bluemonte ETFs and may invest client assets in those funds, it expressly serves investment company clients and state/municipal clients (both noted as less common among peers), and many advisors on the platform are also licensed to sell insurance products and use annuity management platforms. The firm further offers curated access to private and structured investments through providers such as iCapital/CAIS, supports 10b5‑1 trading plans and consolidates various services via custodial relationships and platform arrangements, with disclosures in the brochure about resulting conflicts and mitigation practices.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Flat fees for financial planning and consulting services up to $50,000 negotiated per engagement
$0+: up to 2.35% annually (varies by Financial Advisor; schedules are flat, linear, or tiered; negotiated individually) $0+: up to 0.50% RFG annual platform fee (included in total advisory fee) $0+: 0% to 1.00% strategist fee by manager (if applicable) $0+: Sub-adviser fee for Bluemonte Funds: 0.15% annually $0+: Retirement Plan Consulting fees not exceeding 1.00% of plan assets under management, negotiated case-by-case $0+: Annuity management fees up to 1.15% annually (billed quarterly advance) $0+: SMArtX accounts under $10,000 incur additional $10/month platform fee
Some Financial Advisors are also registered representatives and receive commissions for sale of securities and insurance products; RFG receives portion for administrative support
Hourly charges are possible for consulting but specific rates not disclosed
Minimum fee: $12.50 non-refundable quarterly Account Service Fee deducted from Client accounts held at Fidelity, Pershing and Schwab; $10 per month platform fee for accounts under $10,000 under SMArtX platform Fee-only: Flat fees up to $50,000 for financial planning and consulting services, negotiated between Financial Advisor and Client
Main office
See office1400 Urban Center Drive, Suite 475
Vestavia Hills AL 35242
Advisors at this office
40
Offices (86)
Vestavia Hills, AL
1400 Urban Center Drive, Suite 475, Vestavia Hills, AL 35242
40 advisors
Creve Coeur, MO Three City Place Drive
Three City Place Drive Suite 590, Creve Coeur, MO 63141
8 advisors
Colorado Springs, CO Middle Creek Pkwy
555 Middle Creek Pkwy, Colorado Springs, CO 80921
6 advisors
Shreveport, LA Youree Dr.
6425 Youree Dr. Suite 180, Shreveport, LA 71105
6 advisors
Cary, NC
1400 Crescent Green Ste 100, Cary, NC 27518
5 advisors
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Also doing business as
21:5 Advisors Wealth Management · Afia Wealth Management · Aimwell Financial · Anchoring Capital · Apple Tree Lane Wealth Management · Arcadia Grove Wealth · Ariv Wealth · Aspire Financial Group · August Financial Planning · Balance Wealth Partners · Balancepoint Financial · Barrett Capital Advisory · Bayview Private Wealth · Billings Group · Black Oak Asset Management · Blake Wealth Management · Blue Sands Wealth Management · Bluebird Advisory · Bluemonte Investment Management · Brianne Financial · Cambium Wealth Partners · Capstone Wealth LLC · Cardinal Asset Advisory · Cheaha Wealth Management · Cmc Financial · Confidence Financial Partners · Cooper Tower Wealth · Cope Private Wealth · Copper Pass Advisory · Crescent Private Wealth · Cross Timbers Financial Group · Curato Advisory · Design Wealth Advisors · Edgewood Wealth Advisors · Educator Pension Resources · Educator Retirement Solutions · Enterprise Investment Planning · Eta Investment & Tax Advisors · Eta Investments · Executive Compensation Group · Financial Fitness Wealth Management · Four Seasons Financial Education · Four Seasons Wealth Management · Freeman Wealth Management · Gallia Wealth Management Group · Gfg Wealth Advisors · Grounded Financial Planning · In Season Financial Group · Investa Financial Planning · Investor's Resource · Iter Financial Wellness · Kasper Wealth Management · Kubera Wealth Management · Kwm Wealth · L7 Wealth · Landscape Wealth Advisors · Lealand Wealth Partners · Lemzar Capital · Licata Financial Design · Lind Wealth Management · Matterhorn Private Wealth · Meta Private Wealth · Navipath Financial · Obedient Wealth Planning · Olson Strategic Wealth · Palmera Private Wealth · Paramount Financial Planning · Pierson Wealth Management · Powder Point Wealth Management · Reliance Financial Group · Resolute Wealth Management · Rfg Advisory · Rfg Advisory Group, LLC · Rfg Advisory, LLC · River Oak Asset Advisory · Rjb Financial Planning · Route Financial Group · Rva Wealth Management · Sable Point Wealth Management · Sixpoint Financial Partners · Stones River Wealth Management · Strodtman Wealth Management · Susko Wealth Advisors · Sweet Life Financial Planning · The Worley Banks Group · Treknorth Investment Management · Trinity Private Wealth · Turnpoint Wealth · Volare Wealth Advisors · Wfa Volare · Whole Story Planning · Williams Financial Advisors, LLC "Wfa" · Willow Private Wealth · Wingo Wealth · Wright Park Wealth
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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