Grand Rapids, MI Office

Team
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Rockefeller Capital Management

Enterprise

Firm-wide stats for Rockefeller Capital Management

Total advisors

1,060

Across 135 offices

Clients per advisor

45 Low

Avg AUM per client

$1,718,381 Very High

HNW client ratio

32% High

About

Rockefeller Financial LLC serves high‑net‑worth and ultra‑high‑net‑worth individuals, families and family offices as well as institutional clients, retirement plans, foundations and corporations. The firm offers discretionary and non‑discretionary portfolio management, financial planning and consulting, and — unusually for an enterprise adviser — operates as a registered broker‑dealer that effects securities transactions, sells variable insurance products and provides placement and investment banking services.

The firm organizes client relationships around a Private Advisor model and a consolidated investment platform (Rockefeller Global Investment Management, or RGIM) that delivers discretionary, non‑discretionary and model‑delivery solutions across equities, fixed income and alternatives. Clients may receive direct portfolio management, access to third‑party managers, wrap‑fee programs and personalized managed account services (including the Rockefeller Personalized Portfolios), and the firm also serves as a sub‑advisor or provides model and consulting services where appropriate.

Distinctive features noted in the brochure include the firm’s broker‑dealer registration and its active role in placing alternative investment vehicles — creating arrangements that generate placement, servicing and occasional performance fees — as well as an integrated set of affiliated capabilities (trust and insurance services and an asset management platform). The brochure also documents a recent recapitalization and outside equity ownership (with Viking identified as a principal investor), which the firm says affects governance, affiliations and related disclosures about product availability and potential conflicts of interest.

Based on Rockefeller Capital Management

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy

Based on Rockefeller Capital Management

Occupation focus

Founder/Business Owner Retired

Based on Rockefeller Capital Management

Location

45 Ottawa Ave SW, Suite 700

Grand Rapids MI 49503

Advisors at this office

24

Advisors at this office

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Sammy S

Series 66

Grand Rapids, MI

Rockefeller Financial LLC

Sammy Salas Salinas is a financial advisor at Rockefeller Financial LLC with eight years of industry experience. He holds the Series 66 designation and previously worked at Merrill for ten years before joining Rockefeller Financial in 2024. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, institutional clients, and corporations. The firm combines a Private Advisor model with a consolidated investment platform, offering discretionary and non-discretionary portfolio management, financial planning, and brokerage services.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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Jonathan L

CFP®, Series 66

Grand Rapids, MI

Rockefeller Financial LLC

Jonathan Lund is a CFP® professional with 23 years of experience in the financial services industry. He is currently with Rockefeller Financial LLC and previously worked at Bank of America, NA, and Merrill. Outside of his advisory work, he is a one-third owner of an LLC that holds a condo at a ski and golf resort in Michigan. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, institutional clients, retirement plans, foundations, and corporations. The firm offers a range of portfolio management, financial planning, and consulting services through a Private Advisor model and a consolidated investment platform that includes equities, fixed income, and alternatives, and operates as a registered broker-dealer with additional placement and investment banking capabilities.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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Tyler S

Series 63, Series 66

Grand Rapids, MI

Rockefeller Financial LLC

Tyler Smyth is a financial advisor at Rockefeller Financial LLC with five years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Merrill and Huntington National Bank. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, institutional clients, retirement plans, foundations, and corporations. The firm offers portfolio management, financial planning, and consulting services, and operates as a registered broker-dealer providing securities transactions, variable insurance products, placement, and investment banking services.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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James H

Series 63, Series 66

Grand Rapids, MI

Rockefeller Financial LLC

James Harding is a financial advisor at Rockefeller Financial LLC with 28 years of industry experience. He holds Series 63 and Series 66 designations and previously worked at Bank of America and Merrill over spans of 15 and 18 years, respectively. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, institutional clients, retirement plans, foundations, and corporations. The firm offers a range of portfolio management and financial planning services through a Private Advisor model and a consolidated investment platform, while also operating as a registered broker-dealer with capabilities in placement and investment banking.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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Jacob H

Series 66

Grand Rapids, MI

Rockefeller Financial LLC

Jacob Howell is a Series 66-credentialed financial advisor with two years of industry experience. He is currently with Rockefeller Financial LLC and previously worked at Merrill. His background also includes four years at Michigan State University and eight years at Forest Hills Eastern High School. Rockefeller Financial LLC serves high-net-worth individuals, families, family offices, institutional clients, retirement plans, foundations, and corporations. The firm provides portfolio management, financial planning, and consulting through a Private Advisor model and a consolidated investment platform that includes discretionary and non-discretionary solutions across various asset classes.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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Craig S

CFP®, Series 66

Grand Rapids, MI

Rockefeller Financial LLC

Craig Sharp is a CFP® with 25 years of industry experience, currently serving as a financial advisor at Rockefeller Financial LLC since 2024. He previously worked at Bank of America, NA and Merrill Lynch, gaining extensive experience over 24 years. In addition to his advisory role, he serves on the endowment investment committee for Hope College, providing advice on their investment consultant's recommendations. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, and institutional clients. The firm offers a range of portfolio management, financial planning, and consulting services within a Private Advisor model and an integrated investment platform, uniquely combining registered broker-dealer capabilities with alternative investment placement and affiliated trust and insurance services.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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Jeffrey D

CFP®, Series 66

Grand Rapids, MI

Rockefeller Financial LLC

Jeffrey Dykstra is a CFP® with 14 years of industry experience, currently serving at Rockefeller Financial LLC. He previously worked at Bank of America, N.A. and Merrill Lynch, Pierce, Fenner & Smith Incorporated. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, institutional clients, retirement plans, foundations, and corporations, offering portfolio management, financial planning, and consulting. The firm operates under a Private Advisor model and a consolidated investment platform that provides a range of discretionary, non-discretionary, and model-delivery solutions across multiple asset classes.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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Thomas O

Series 66

Grand Rapids, MI

Rockefeller Financial LLC

Thomas O'Rourke is a financial advisor with Rockefeller Financial LLC holding a Series 66 designation and 24 years of industry experience. Prior to joining Rockefeller Financial in 2024, he spent 11 years at BlackRock Investments, Inc. There are no notable outside activities reported. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, institutional clients, retirement plans, foundations, and corporations. The firm offers a range of portfolio management and financial planning services and operates as a registered broker-dealer with capabilities in securities transactions, variable insurance products, and investment banking services.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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Brett H

CFP®, Series 63, Series 65

Grand Rapids, MI

Rockefeller Financial LLC

Brett Howell is a financial advisor with Rockefeller Financial LLC, holding a CFP® designation and Series 63 and 65 licenses, and has 26 years of industry experience. He previously worked at Bank of America and Merrill Lynch, with overlapping tenures from 2000 to 2024. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, institutional clients, retirement plans, foundations, and corporations. The firm provides portfolio management, financial planning, and consulting through a Private Advisor model and an integrated investment platform, and operates as a registered broker-dealer offering a range of securities and alternative investment services.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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Joel B

CFP®, Series 63, Series 66

Grand Rapids, MI

Rockefeller Financial LLC

Joel Barrett is a Certified Financial Planner (CFP®) with 20 years of experience in the financial services industry. He has worked at Merrill and Bank of America before joining Rockefeller Financial LLC, where he has been since 2024. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, institutional clients, retirement plans, foundations, and corporations. The firm offers a range of portfolio management, financial planning, and consulting services and is also a registered broker-dealer that provides securities transactions, variable insurance products, and investment banking services.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Morgan B

Series 66

Grand Rapids, MI

Rockefeller Financial LLC

Morgan Badersnider is a financial advisor at Rockefeller Financial LLC in Grand Rapids, MI, holding a Series 66 designation with 12 years of industry experience. He previously worked at Bank of America and Merrill, with overlapping tenures at Merrill from 2011 to 2024 and Bank of America from 2014 to 2024. Outside of advising, he is a one-third owner of an LLC that manages a condo rental at a ski and golf resort. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, institutional clients, and corporations. The firm combines a Private Advisor model with a consolidated investment platform offering discretionary and non-discretionary portfolio management, financial planning, brokerage services, and investment banking.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

John L

Series 66

Grand Rapids, MI

Rockefeller Financial LLC

John Ludington is a financial advisor at Rockefeller Financial LLC with nine years of industry experience. He holds the Series 66 designation and previously worked at Bank of America and Merrill. Ludington attended Lafayette College prior to beginning his career in financial services. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, institutional clients, retirement plans, foundations, and corporations. The firm offers discretionary and non-discretionary portfolio management, financial planning, consulting, and operates as a registered broker-dealer providing securities transactions, variable insurance products, and placement and investment banking services.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Michelle W

Series 66

Grand Rapids, MI

Rockefeller Financial LLC

Michelle Williams is a Series 66-licensed financial advisor with Rockefeller Financial LLC in Grand Rapids, MI. She has three years of industry experience, having previously worked at Merrill and Plante Moran Financial Advisors. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, institutional clients, retirement plans, foundations, and corporations. The firm combines discretionary and non-discretionary portfolio management, financial planning, and consulting with broker-dealer services, offering a range of investment solutions through its consolidated Rockefeller Global Investment Management platform.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Christine S

CFP®, Series 66

Grand Rapids, MI

Rockefeller Financial LLC

Christine Steinmetz is a CFP® professional with 14 years of industry experience, currently with Rockefeller Financial LLC since 2024. Her prior experience includes roles at Bank of America and Merrill, spanning over a decade. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, as well as institutional clients and corporations. The firm provides portfolio management, financial planning and consulting, and operates as a registered broker-dealer offering a wide range of investment and placement services through its Private Advisor model and consolidated investment platform.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Justin K

Series 66

Grand Rapids, MI

Rockefeller Financial LLC

Justin Katz is a financial advisor at Rockefeller Financial LLC with seven years of industry experience. He holds the Series 66 designation and previously worked at Bank of America, Merrill, Townsquare Media, and PNC Bank. Outside of his advisory role, he owns JM Katz Entertainment LLC, a DJ service business, and is involved part-time in a podcasting venture called Wingman Sounds LLC. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, institutional clients, retirement plans, foundations, and corporations. The firm offers a range of portfolio management, financial planning, and consulting services, operating both as a registered advisor and broker-dealer with an integrated investment platform and alternative investment capabilities.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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